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Joomla Web Site Building and Content Management

Joomla is a very powerful web site design software tool. This program is an open source code, so there is no charge for acquiring and using the software. Now that, you must admit, is a tremendous deal. You will surely agree after you take some time and review Joomla.

It is almost unbelievable, if not ludicrous and irrational, that the developers of this software freely give it away. But, that is the impetus behind open source code- to share with the public. Truely a design to help empower those that do not have the financial wherewithal to acquire high end software and compete with large corporations.

Noting that Joomla is openly downloadable for public use or what is commonly referred to as shareware makes its professional design even more incredible. Creating a high quality software program is a major challenge for any corporate team of developers. Because Joomla was developed by a group of web designers and programmers outside of that corporate shadow, the group responsible for Joomla's development had few limitations on creativity. The melding of minds in the group resulted in a very powerful software program that is used by individuals and companies alike.

Review the Joomla "Core Team" members at www.joomla.org.

In my opinion, this is the best (no charge) web designing software available. Its popularity has brought other programmers to develop custom modules that can be loaded with Joomla for further enhancement. These enhancements make this already superb web site and design software that much more powerful and flexible.

Addons, or extensions as they are known in the Joomla comunity, are continually being developed and upgraded by programmers outside of the main core group. Typically when a new module is developed it will be made available to others at a reasonable price. Like the main program, the addons are suitable for small to large company web sites.

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If you are concerned about support, there is a great many forums that you can read and review for tach issues. Of course, the best forum is the main community support system associated with the web site- forum.joomla.org/. In many cases, you do not have to make a post in the forum because it is likely your question has already been asked and answered.

For your convenience, we have listed a quick link to some joomla templates created by third parties. Please do not discount the fact that the templates were created by programmers other than the original joomla developers. You will find the templates extremely beneficial to your Joomla web site devlopment needs. These are full web site templates ready to load- including graphics.

Well, load it up and give it a spin. You may find that Joomla will replace all of your old web site design software programs. For loading the program, you can check with your web hosting company. Many offer a preloaded script or tool that makes loading Joomla a five minute breeze.

Be patient when learning the many different settings and uses of the program. Sometimes the addon modules require a little extra time for installation. However, your overall experience with this mightily equipped program will no doubt be an impressive one.

About the Writer of this Article

Loman is a content advisor for net-BUZZ.net - a web site offering internet marketing tools.

Sitemap taxonomy - To classify web content

Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.

Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.

Impact of sitemap taxonomy to Internet marketing

Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.

Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.

Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn't have a sitemap taxonomy.

Building a sitemap taxonomy

Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a web site is more likely to get more traffic that would translate into profits.

Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.

There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.

Do-it-yourself sitemap taxonomy

The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the web site content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the web site's content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.

Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.

When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.

Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.

Writing Quality Content for Optimization

If you are trying to drive more traffic to your web site, be sure that you have quality content on your web site. You may get high traffic initially with search engine optimization (SEO), but if your web site isn't pertinent to the visitor, or doesn't have quality content on it, none of your visitors will return. In the SEO game, repeat traffic is more important then first time visitors. Repeat visitors are more likely to do business with your company. Whether you write the content yourself, or hire professional writers to develop it for you, it needs to be quality writing. Search engines usually list only one page per domain for any given search. If you have several topics on your web site that could each support their own web site, it might be worth having multiple domains. Directories usually accept only home pages, so you can get more directory listings this way. Always make your title contains keywords. Make your articles pertain to your title. Be sure to add some keywords throughout your article as this will help the "spiders" that search your pages and index your information. Repeating keywords throughout your article is called "stacking" and this can lead to your pages not being indexed or to a possible banning. As traffic begins to flow to your web site, your link popularity will increase. Link popularity is starting to become a major tool for the search engines. This "linking method" helps engines decide if your content is good or not. Find information that is relevant to your web site. Don't just go to a web site and copy-and-paste; that is infringement. Research your topics and put them into your own words. As long as you are doing your own work, and gaining popularity of people reading your articles and content, then you stand no chance of being in "non-compliance" with the search engines. These engines "crawl" and "index" your web site pages, and if they determine that the content is copied or not "highly valued," then you stand the chance of no ranking at all, and this could lead your web site into being banned by the engines. Focus on the amounts and quality of content you are providing on your site. Engines love new content. Once you get some pages built up, you can start turning your focus to some quality links that pertain to your pages. Just do a basic search on your titles and write to the owners of the web sites asking if you can provide them with a link, and in return, if you could receive one back. This will give your web site the first boost you will need for the site's search engine optimization.

More info: http://www.evisibility.com

How to Write Content That Matters, a conversation with Sean D'Souza

How to Write Content That Matters, a conversation with Sean D'Souza By Jessica Albon Copyright 2003, The Write Exposure

A master of metaphor, Sean D'Souza writes articles that astound readers. He gives readers what they want, and then some.

You might think writing articles as powerful as D'Souza's would require epic talent, but in fact, D'Souza says, it all starts with a headline.

When I sat down to interview D'Souza, I was worried he might hesitate to share his secrets for writing engaging content. Instead, he was as open about the behind-the- scenes aspects of his newsletter as he is in each issue. Offering advice from the candid: "The unsubscribe is only an email away," to the poetic: "Problems are whirlpools," he clearly explains how you, too, can write great content.

Jessica: Sean, thank you for agreeing to this interview! To get started, what do you try to accomplish with your newsletter, PsychoTactics?

Sean: I want people to learn that marketing can make them millions. But make sure you get into a customer's brain first. Think like they do. Understand what they really want. They want you to literally second guess.

They want to buy. You do stupid things and actually prevent them from buying.

Jessica: In your newsletter, you provide specific advice on making your marketing more effective. You offer readers information they can't get elsewhere online, so clearly, there are benefits to being a reader. How does the newsletter help you, as the publisher?

Sean: People writing in saying how their lives have changed, how their business has improved. Empowerment has been the best reward. People write looooooooong five page letters.

But seeing that it's a powerful tool to generate business and real money in the bank, has been pretty gratifying too.

My credit card register clicks through all the time because people trust that I will give them good stuff. We don't ask for business any more. It comes to us.

That way, the newsletter is a bit like a view into your soul. We started a membership just today and we already have had dozens of people sign up. They know they can trust us.

If you do things right and promote it well, your audience will materialise. It's a monster, but a likeable one.

A newsletter is the BEST Tool you can ever have. Don't underestimate it for one second! But you can't get away with trash. If you're going to have a newsletter, put out something momma would be proud of.

Jessica: How do you write the articles that, as you put it, your momma would be proud of? How do you keep your perspective fresh?

Sean: Reading, reading and reading. Nothing will make more ideas pop into your head. The second way is clients or helping other people. They ask weird questions, and the ideas go wild. I've got about 10 book ideas in my head and about 30 article ideas. I have to write them down or they give me the slip.

Be bold. Don't be boring. Anything that isn't boring is fresh. But also look at it from different angles. Look for examples. They help you explain and help the audience understand.

Jessica: What happens when you run out of fresh ideas?

Sean: I read. I talk to people. But I don't have that problem any more. Now I just think of headlines and write them down. Dozens of them. That makes it easy. Write what you know about.

It's making the article powerful that's difficult. Filling it with emotion, creating little twists in copy. That takes ages. It's like a good plot. You have to get the timing just right. I take four times as much time in the rewrite, than I do in the actual process of writing it. Thinking it through takes four times as much time too. So the actual writing is the shortest part of the whole process.

Jessica: So, you start your articles with a great headline?

Sean: First the headline, then the outline of the story. Then you think about it, create the story in your brain while you're walking or doing something else. Then flesh it out. Then edit, edit, edit, rewrite, rewrite, rewrite. (You're getting the picture.)

Headline writing is a skill developed like everything else. You can't find it. Write dumb headlines to start with. Then look around and see what headlines grab your attention. Headlines with questions always do. Headlines with curiosity do. Headlines that have nothing to do with the subject like "Why do twins have the same last name, and different first names" work. That's because people are intensely curious. If you appeal to their curiosity, they will pounce on your headline.

But far by the biggest headline attention getter is the one with a problem in it. Problems are whirlpools. Do you make these mistakes in English? Are you struggling to attract CEOs? These are absolute killers. Identifying the biggest problem your client has and then putting that in the headline. I can assure you, the attention will be yours to keep.

Jessica: After you've got the headline written, how do you keep your articles appealing?

Sean: Break up paragraphs. Write good subheads. Keep it flowing.

Use lots of examples. Finish with a flourish. Write like you're going to say it in a speech.

The purpose of the every line is to make you read the next line. All communication must lead to change. That's the biggest lesson of all.

Readers are deadly. The unsubscribe is only an email away. You can't fool them with the word Free. It has no meaning. I don't want Free. I want good stuff. Readers can be quite demanding even when there's no charge. It keeps you on your toes.

Jessica: And part of the "good stuff" readers want in a newsletter is about personality, right?

Sean: Personality is everything. What are you without your personality? What is your product, your service and your brand without one?

Be pink or orange or purple, and let that show through. If you're a serious number cruncher, be dead serious. Give only figures and serious statistics. There will be a niche for you.

If you are a mad Psychotic like me, don't be afraid to show that through. That's literally your thumbprint. It's got to shine with a million watts. Remember, that a billion people are vying for the same spot.

As Dire Straits sang, "Sitting on the fence is a dangerous course. You could get a bullet from the peace keeping force."

Jessica: We're just about out of time. Earlier, you mentioned ending with a flourish, so, I'm curious, how do you write great endings?

Sean: The ending is a not just a wrap up of sorts. It is a clear reflection of the headline.

Different words. Same stuff. It can be again, like a movie. Sad, dramatic, unexpected etc. but it is always a mirror of the start.

If you write a great headline, you have a great ending. They're twins. They just sit on either side of the bookshelf. Sometimes, it helps to start with the end in mind. If you can turn out articles with the last line first, you'd become a bloody genius!

If you'd like to see more of Sean, visit him at his site http://www.psychotactics.com where he shares specific techniques for engaging buyers online and off. His insight into buyer's brains will make you wonder if he's got any cadavers in the basement.

Is it your job to increase company profits? The Write Exposure offers the resources you need to do just that at http://www.designdoodles.com

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