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Advertorial Outsourcing Services and Industrial Web Content for Manufacturers Profiled in IndustrialLeaders.com
In the current issue of IndustrialLeaders.com TR Cutler asserts, "It is widely known that people give a lot more credibility to good editorial content than to paid advertisements. After all, anyone can claim that their own product is the best. Editorial content suggests that someone else has endorsed a product or service. Manufacturers can rarely afford to spend valuable time or precious resources in designing advertorial feature article content whether for publication or the company web site."
Cutler contends, "Manufacturers are not properly equipped with the tools or the experienced staff to compose, write, edit, and submit advertorial to publishers, editors, and web sites. Search engines also pick up the media coverage of major publications ranging from IndustryWeek to Automation.com and more than a thousand industrial trade publications."
Placement of advertorials usually requires a top notch freelance journalist who has close relationships with the editors of the trade publications. Search Google for "manufacturing journalists" and a short list of leading journalists will guide the authorship of advertorials and web content.
Thomas R. Cutler, who founded the Manufacturing Media Consortium in 1999, has grown the participation from 300 journalists to more than two thousands key clients, journalists, editors, trendsetters, and key business leaders worldwide. Cutler has authored more than 1000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. TR Cutler, Inc., (www.trcutlerinc.com), is the nation's largest manufacturing marketing and public relations firm, based in Fort Lauderdale, Florida.
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Content Management Systems (CMS)
Content Management? What's that you may ask - especially when you are already saturated with HTML, DHTML, PHP, ASP and the lot.
Content Management is basically a system that automates most of what you do manually on-line without ever opening up your HTML editor !
Once you have a Content Management System in place, you can publish articles, delete or edit content, manage passwords, give administrative access, put up links, photos and manage a complete web site without ever knowing the meaning of HTML. Basically, if you can click a mouse you can manage even a site like Amazon. Practically all e-commerce enabled web sites with shopping carts etc., have Content Management Systems in place. Access to Content Management is by a password protected administrative panel.
The biggest advantage of a Content Management System is that you can operate it from a remote location. Its just like checking your email on Yahoo or Hotmail with the only requirement being access to the Internet. For instance, say you are based in the US, you can actually edit your web site while at a coffee bar in New Zealand. So if you have a successful affiliate web site, you can be literally touring the world, and occasionally peeping into your webiste just to see how many sales you've made.
The disadvantage of having a Content Management System is that it allows very little structural modifications once the web site is up and running. This is fine if you are a web-design expert but if you have got your web site designed professionally that entails major revisions to the web site which will cost you a lot. Web design companies generally fleece their clients on modifications and that's why major companies have their own IT departments manage their corporate web sites.
You now have a broader perspective on what options you have in managing your web site should you decide to migrate to a higher level of web management.
*** You may republish this article in any format by crediting the author and the web site - http://www.ebookswebmart.com
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The author is an affiliate marketeer and owner of http://www.ebookswebmart.com - a web site that provides information and resources on ebook publishing in addition to over 10,000 ebooks on offer.
Give Your Articles Away!
How writing articles and giving them to others can drive traffic to your web site.
It sounds counterintuitive, but it works: you can pre-sell customers and drive them to your web site. The idea behind it is that other sites have what you want: a proven pool of customers who are looking for products and information that you have. In other words, they're pre-sold on your products. All you have to do is show them the right item and you've got them.
How do you reach these pre-sold customers? By proving that you know your stuff, and then giving them an easy way to reach your products, like a direct link to your web site.
The only way you can demonstrate to someone that you know your stuff is through communication; the primary way to communicate online is through writing. It stands to reason, therefore, that if people read what you have written and are impressed, they're going to expect that you know what you're talking about.
So you try to reach as many people with your words as you can. It's that simple, and that complicated.
The Concept: Giving Away Your Words
The one thing that everyone is hungry for online is great quality content - not just words, but words that tell people something they didn't know before: information on a new product, a new use for an old one, consumer information, etc. Think about it - if someone asked you to put a good article on your web site
For example, suppose you sell paintball guns and related products. There is a surprisingly large online community for these items, but, perhaps unsurprisingly, not many people who have really good content on the sports surrounding paintball. The sites that do have great information are very popular indeed with aficionados.
These sites usually make money in one of two ways: either they sell items through affiliate links, or they sell advertising on their web sites. For instance, if you look at paintball.about.com, you'll find good, constantly-updated information about paintballs, and lots of advertising. About makes money on their advertising and by selling products from sites they're linked to.
But About, and sites like them, are always in need of fresh information and articles, for a few reasons. The older articles have been read; the most valuable customer online is a repeat customer, but if you never update your site information, customers don't come back. Also, the Google search engine spiders have been paying attention lately to sites with fresh content. If you consistently have fresh content on your site, your site will move up in the Google rankings. And that's something everyone wants.
If you can supply these sites with this fresh content, they will keep coming back to you. And as long as your name is on the article as the author, you'll get fresh customers from their site.
Becoming A Guru
Before you start writing articles, you need to know what you're talking about. You become a guru.
First, haunt the online chat rooms, forums, and message boards where people go to talk about your product. Perhaps you think you know everything there is to know about paintball - you're almost certainly wrong. Forums will tell you what your customers are looking for, what information they treasure. And these are the bits of information you want to include when you start writing articles.
Second, make sure you really know what you're talking about. A paintball fan will know pretty quickly whether you're faking it or not, and they won't go to a fake's web site.
Once you're secure that you can act as a guru, you're ready to start writing great articles.
How to Write Giveaway Articles
First - not everyone can write. This is a simple fact, so if you're one of them, hold on; there are other alternatives.
If you can write well, and you know your information, you're more than halfway there. Now you just need to understand how to write for an online audience and how to optimize your article.
First, write short. Keep your paragraphs short, make bullets and numbered points in your text whenever you have a list of information, and write in a conversational manner instead of an academic one.
Always do your best to use good grammar, and spellcheck everything.
If you have an article longer than 400 words (that's about one page in MS Word) break it up. You can serialize it, or you can insert headings in the best places for the article to break across web pages.
Finally, choose a set of keywords. These are the words that you think people interested in this article are most likely to search for. For instance, paintball articles should always use "paintball" and "paint ball" as keywords. If you're writing about a specific paintball gun, use the gun's brand name and manufacturer's number as a second keyword.
Sprinkle the keywords throughout your article. Be certain to use them in headers as often as you can: "Paintball for Kids: The Mark X-23". If you can, try to have a 5% frequency of your keyword in your article - that's one keyword every twenty words. Less is okay, particularly if the article sounds better overall, but high keyword count will get your article to rank higher on search engines.
If you write your articles in this way, you'll make your reader happy, convince them that you're a guru, and ensure that your articles do enough good at the web site they're donated to that you will continue placing articles there.
What If You Can't Write?
That's okay. You can hire a web content ghostwriter. There's a whole new breed of writers online who can research your information fast, and who can write articles for you based on the information you supply. In general, better writers charge more, but no web content writer should charge you enormous fees.
When you hire your writer, make it clear up front that you're purchasing all rights. This gives you the right to put your name on the article as the writer, establishing your credentials as a guru.
But you should always read through the articles written for you. Make sure the information included in them is accurate and easy to understand. Remember, the article you're placing is your face to your customers.
Where to Place Your Articles, And What Your Terms Should Be
Here's the kicker: when you have your wonderful, informative, keyword-rich article ready, you ask the owner of the web site you're placing it at to run the article - at no charge to him - but to please include a link to your web site in exchange.
With your name and web site link attached to your article, a reader whose interest is piqued will click to your site. There he or she will have the opportunity to buy your product; and if you're running advertisements on your web site, they'll also rack up a hit for your billing.
The best thing is that you're pre-selling your customer with your informative article. That does not mean your article should be a sales pitch, by the way; instead, you should use your article to teach your reader why he or she needs a specific product, or a range of product, or should come to your site to learn more. This means that you're only telling them about the fantastic stats of the Mark X-23 paintball, and why it's such a great gun for kids. Leave it up to them to decide to go to your site.
You can place articles at dozens of great places. Check first with other sites that deal with items peripheral to your product. For instance, a paintball organization's web site might be willing to run your paintball article. There are also dozens of generic web sites that run articles on a wide variety of topics, including:
* http://www.About.com (submit articles to the guide in the subject area most closely related to your business) * http://www.Ask.com * http://www.goarticles.com * http://www.ezinearticles.com * http://www.ideamarketers.com * http://www.marketing-seek.com
Fringe Benefits: Improving Your Search Engine Rankings
There's one more advantage to placing articles with other web sites. You can improve your own site's search engine ranking with each link you build.
If you have your web site keyword optimized, you should insist on having a "resource box" at the end of your article. This is a section enclosed in a border that tells the reader a little about you as well as giving them a way to get to your web site. "Mark Borders runs FabuWare, home of paintball accessories for the last 20 years."
Notice that your link is not "FabuWare." Instead, it is "paintball accessories." There is an important reason for this.
With plenty of links to your site from other sites, your search engine rankings will go up. This means that along with your free link and pre-selling through the article, you also get a free boost to your web site.
If the words that link to your web site also match your keyword, your ranking will be boosted much higher than with other links to your web site that don't use the keyword. And the only way to do this is to write the resource information yourself and ensure it's used exactly as you wrote it.
To do this, design a reference box with text exactly the way you want it to appear, complete with your link set up, and submit the reference box along with your article.
Recap: What To Remember
Writing articles and giving them away can:
* Make you into a guru * Allow you to presell your products * Drive fresh traffic to your site * Improve your search engine rankings
A single article, properly written, can be worth much more on someone else's site than it would be on your own. Choose carefully, and write it well.
For more information, please visit: www.WordContent.com "Content is King"
Advantages of Viral Marketing through Content Distribution
The principle of viral marketing works very much like a computer virus. Left unchecked, a computer virus will affect one PC to the next. But unlike a computer virus, which is harmful, viral marketing is harnessed for good. It is very effective in spreading word about your business. The logic is very simple. Catch it, and then pass it on.
So, how does viral marketing fit with content distribution? I'm glad you asked. If you offer high quality articles, white papers, reports, ecourses or ebooks, you can be sure that they will be passed around to others, and others will pass them on to others and so on and so forth thus producing a 'viral' effect. Unlike a computer virus, this kind of virus works for you and it harms no one. Soon you'll find your writings circulating around the Internet.
Drive targeted web traffic to your site
An effective way to introduce your web site is through content distribution. Targeted visitors will arrive at your web site when they click the links in your ebooks or resource box at the end of your articles. You stand to gain more web site traffic through the 'viral' effect of content distribution.
Writing quality articles, ezines, ecourses, ebooks, white papers and reports will quickly establish you as an expert in your field. You will earn credibility if the content you have written provides solutions to people's problems. That's the reason why 'How tos' articles and ebooks are popular and in great demand.
Increase link popularity
Another advantage of distributing free content is gathering inbound links. When people post your articles or distribute your ebooks on their web site they are in essence providing one-way links to your web site. If these one-way links originate from quality web sites it will boost the pagerank of your web page. Writing and distributing quality articles or ebooks will increase your web page link popularity.
Make backend sales
The primary reason experienced marketers offer free content is to build their opt-in lists. They offered what they termed 'front end products' in the form of free content. Their strategy is to get people to their web site to signup for their mailers. Eventually through the mailers they make 'backend sales'.
Make extra income through affiliate programs
Another added advantage of distributing free content via ebooks is the opportunity to make extra income through affiliate programs. You could easily insert affiliate links into your ebooks. Some words of caution here though...
1.You must insert affiliate links that are relevant to the content of your ebook.
2.Insert affiliate links strategically, discretely and sparingly. Don't turn your ebook into one mega sales promotion. Provide your readers with quality content, not sales pitch.
Most newbies to Internet marketing do not take advantage of the effectiveness of viral marketing to make profits and build their opt-in lists. Their hands are already full, learning how to start and run their online business, that they have no time to write quality content for distribution.
Any aspiring online marketer should invest time to research and write quality content for distribution or invest money to hire someone to do the job. After all, the Internet is about information. Majority of people surf the Net to harvest information first and foremost. So, quality content is in great demand now and will still be in the future.
Gerrick W mailto:email@example.com Information and Software Tools You Need to Effectively Promote Your Online Business. Visit: http://www.1stinternetmarketingsolution.com
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