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Using New Content to Build Links

Sometimes, link building is more than just searching out sites to request links from. Sometimes you have to get creative in how you build links.

In this article, we look at another way of building links that doesn't really require you to go out and search for relevant sites to request links from.

The web is growing at a phenomenal rate.

Technorati, a popular weblog search and syndication site estimates that the blogosphere alone doubles in size every 5 months. As of the end of July 2005, Technorati was tracking over 14.2 million weblogs, and over 1.3 billion links.

Who knows how much the rest of the web grows? I would bet that while it doesn't double every 5 months its rate of growth is pretty impressive.

It is because of this growth in the web that other forms of link building become somewhat easier. I am talking about building links through content creation and publishing.

Chances are you are reading this article on the Text Link Brokers weblog , or one of a number of syndication partners who agree to republish the article with links intact.

Through such syndication, you could come across this article through a variety of high profile web sites on the web. In addition, these high profile sites are industry specific.

This means that any links I embed into this article (which is then syndicated) will ultimately point back to this site on important key phrases.

Think about this, for the time it takes me to write this article, I could have built as many as 2 dozen high quality, keyword rich links back to both the main site as well as the weblog site.

Normally, for me to build 2 dozen high quality links for one of my clients I'd have to start with a list of about 500 somewhat related sites, filtering out those that are lower quality and submitting to 50 to 100 sites in hopes of achieving those 20 or so links.

And it has been my experience that I would be lucky to achieve 5 to 10 links from that initial list of 500 sites.

All this would have taken me about 5 or 6 hours ? even longer if I hadn't used a few tools to help gather those links.

Yet here I am with much less effort, able to achieve almost the same number of links.

That's the nice thing about content ? it can do so many things for your site: -A growing site helps encourage search engine crawlers to visit repeatedly. -A growing site has more pages which have the potential to rank for other phrases. -A growing site offers more entry points to searchers. -A growing site offers more opportunities for others to link to it. -A growing site can help positively influence link popularity (if internal navigation is coded properly -And More...

There are many other great reasons for starting an ongoing content development program. Aside from the link building opportunities, you can also begin to develop your online reputation as an expert in your field.

Further, as visitors do searches on search engines, there is a greater opportunity for your content to appear for those searches, helping to build your brand.

If you take you content development program a step further and syndicate your content to a wider audience (via weblog pings and so on) you can reach even more people, potentially building even more links and allowing your name (and brand) to reach beyond the ?traditional? web.

For example, when I do a search for my name, I find myself in traditional organic SERPs but also on sites like Google News, as well as most of the main weblog search engines.

This is because this site, and others I write for, are syndicated. Plus those sites that I mentioned earlier ? the syndication partners ? are also syndicated.

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So my articles appear numerous times for the same search. This helps build my reputation online.

Not only does my name appear throughout the web, but articles like these also get picked up by even more sources. Ones that perhaps didn't read this weblog , or one of the syndication partners, but they may have found it on Bloglines, Technorati or any of the other large weblog search engines.

Then, the article gets picked up by even more sources, in its entirety, with links and all.

So, the number of new links I've created has now jumped from the original two on this article, to a couple dozen on our syndication partners to ????

It's interesting to see where articles get picked up. I've found myself quoted in PDFs belonging to Universities, on foreign sites where I've been translated into Korean, Chinese and even Russian. And, you guessed it, the links remain intact.

That's because these articles aren't like news ? they last much longer than a press release which, while gaining huge exposure for 2 or 3 days, quickly disappears.

The articles last ?forever? because they continue to be circulated by various sites who find them in searches, and either copy them or link to them. Then their sites get syndicated and found by others who then also link or copy the article.

You may begin to see that this type of linking can go on almost forever, because what I'm writing here isn't necessarily newsworthy, but it is an article that people will find useful for months and years to come (I hope). As it becomes more and more established on the web (and more entrenched, because of the number of high quality related links already pointing to it) it begins to take on a life of its own.

And the more articles which I write for this site which appear like this, the better it is for the site.

So, what is the downside to this plan?

The only one, really, is that you have to be able to write. And not just scribble your ideas down, but make them intelligible and easy to read.

This is what takes the practice. But I can tell you that while you may (and likely will) labor for hours over your first few articles, over time they do get easier.

So much so that you will begin composing them in your sleep, or while you are waiting for your bus, or any place else where you have ?down time.?

So if you are concerned that a massive and costly link building campaign is your only option to increasing your online visibility think again. Sometimes something as simple as an ?I was thinking? article can drive dozens of new relevant links to your site.

About the author: Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com

About the Writer of this Article

How to Write Profitable Web Content

Niche marketing is the current top online advertising technique. And for a good reason.

It works.

Niche marketing is essentially marketing to a very specific, and focused, targeted group. A niche can be as broad or as narrow as you want. A narrow focus on a particular niche, or topic, is what is called as niche marketing.

For example, if you have a web site on fishing tips you would focus each page on a narrower niche. A sub-topic that appeals to a very specific audience. Like bass fishing.

You could then even focus it more to Florida bass fishing techniques or late summer bass fishing techniques.

That's niche marketing in a nutshell. But, in order to make this type of online marketing work you need to employ a very focused web site strategy. Mainly, writing articles for your web content that people will be looking for.

But, how do you do that? How do you write articles, for web content, to maximize the niche marketing strategy?

It takes a little practice, but it can be mastered quite easily. Here's three article writing tips that will help your web content stand out and presell your visitor to buy either your product or an affiliate product.

People like to read articles that appeal to them

Before you begin writing your web site content take a second to think about what people are already reading. Magazines are an incredible resource for this. Let's look at the fishing example again.

Pick up the lastest issue of any fishing magazine, and if you're using bass fishing... a bass fishing magazine, and take a look through it.

What are the current topics being written about? What is the main feature? What are the people asking for in the question and answer section?

People buy these magazines because the articles are what they want to read. While online writing is a little different, that principle is the same. People want to read something they are interested in.

And the key to this is information. Not fluff. If you make the effort to provide top quality information in your articles, people will continue to visit your site to read more.

Website visitors will also put away some, not all, but some of their distrust with new web sites if your articles are something they can sink their teeth into. When that happens, you are effectively preselling that visitor to spend money on your product.

Write the articles short and consice

Every once in a while you might get away with a long article, but the standard rule is short, concise and to the point. While a great illustration can pull someone in to the article you don't want it to go on forever. State the point you want to make, or what you will be showing someone to do, and get on with it.

Time is the issue here. People just don't have it anymore. Look at it this way... What do you do when you're surfing?

Click, click, click, click... and so on and so on. You're clicking away to get to the next site. You only allot a certain amount of time to a site and then you're gone.

If you're writing a bass fishing article on how to get the biggest fish at the end of the summer season, then get to it. Don't spend eight paragraphs talking about your last trip. Three is ok, then get to the information.

Your sentences should be short, without a lot of running on and on. Short, concise statements.

Your paragraphs should also be no more than two to three sentences. Sometimes, when it is depends on the coninuity of your thought, you can go a little longer.

Put as much information as you can into the article right from the start. Don't try to lead the reader on and on while setting up your point. Get to it and get over it.

It's ok to get a little emotional

The main reason you're writing a ton of articles is for profit. You can disguise the aritcles as providing information, but your main reason for those articles is profit. You want to presell someone into buying your product, or an affiliate product, so you make money.

So, with that in mind, it's ok to work on the emotions of the reader.

People buy based on feelings. And more often than not, spur of the moment feelings.

Again, back to the bass fishing topic. If I was to write an article on how to catch a huge bass I would definitely use facts, figures, and show some pictures of big bass to get the reader worked into a fishing frenzy.

One great writing technique to do this is to write the article in a story telling format. You start writing like you're in the boat fishing and detail your steps (the informative part) and what happens then the fish start biting (the emotional part). I've written several articles this way and always see huge preselling results.

Niche Marketing and article writing go hand in hand

The bottom line to an online business in profit. To do this, the best way is to market to a narrow niche to maximize the results from your web site visitors. And to do that you have to have the right visitors. Your web content is what brings in the exact visitors that are interested in your products. Use these three simple article writing tips in your web content and you'll see amazing preselling results.

About the Writer of this Article

Tim Bossie is the creative mind behind Guaranteed-Ads.com (http://www.guaranteed-ads.com) and specializes in creating profit producing advertising packages for online businesses. He has just released his most creative service to date, The Power Niche Package, (http://www.guaranteed-ads.com/nichepackage.html). His clients are already saying this is the most powerful idea they've ever seen!

Hey, please visit the Internet Marketing web sites:

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