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Article Marketing Part 1 - Content Is Still King

Article Marketing Part 1 - Content Is Still King by Zamri Nanyan

Since the beginning, you've been told that "Content Is King" but there are so many web site owners - who have been trying to win the search engine battles - ignore the rules and try to be 'smart'. They used software and tools to trick the search engines to get their web sites indexed highly but only to find out that their web sites were banned a month later.

Don't get me wrong! There are actually some legitimate tools that can help you get your web sites ranked higher. People pay a hundred dollars or more just to own them. That is fine as long as it works and does not violate the criteria search engines are looking for on a web site.

But why are they doing it?

For an obvious reason, I guess - to get as much traffic possible to their web sites, which in turn produces more revenue to the web site owners.

And then, there are really smart marketers who go by the "Content Is King" rules and are really winning the search engine games day by day. These marketers use words to turn into traffic. With a single 500-word article, within time, they can create hundreds of backlinks to their web sites - resulting in more web traffic, more sales, and more profits. Then, they write one more article, and some more.

Register for a special 19 page Free Report on PDF that discusses article marketing and how real content will help you keep your site from getting banned! You'll also receive the highly acclaimed Article Marketing News Newsletter! It's free! Sign up today!

That's right - we call them article marketers. You can see their names when you search a keyword and their articles appear on the main page of the search engine. You click on the links and their articles come up.

Now let me tell you a little secret. These marketers don't write these articles and post them only on their web sites.

First, they write these articles and at the same time allow others to reprint them for free. That makes you able to forward these articles to other people and these other people can also forward to more people provided the content of the articles are not changed or modified. In short, these articles are viral.

Second, they submit these articles to various article directories and online publishers to get maximum exposure. The more publishers they can find, the more audience they can reach. Thus, the more sales they can make.

Think about it. If the pros are doing it and they are getting tons of traffic and sales, then you too can have the same privilege - only if you follow their steps.

Wouldn't you want to generate sales without having to pay a single red cent?

If the answer is a resounding 'yes', then consider article marketing seriously.

Related: Using Google Sitemaps - Google Sitemap

RSS Underground Featured Article Author Box

Zamri Nanyan owns http://www.BigArticleDirectory.com and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. To get to know Zamri Nanyan more, visit his other web site at http://www.ZamriNanyan.com today.

Useful tips how to make your content sell

Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. They might recommend your company to their acquaintances, friends or relatives; yet majority of persons who do not know your company will judge you by the text that you present on your web site, your web content counts. Attracting and convincing content can really perform the miracles. Many of us know that the memorable phrase can influence our decisions, can transform our understating of existing situation and induce us to take some actions. Copywriting does the same; in a nutshell copywriting is a written message, text or content that promotes your business and induces your customers to purchase the products or services that you provide. Professionally written copywriting transforms a casual visitor into a steadfast client.

How does it work? It works by technique that includes memorable content intriguing headlines and easy-to read yet convincing texts, by developing web content. In today's rapid word it is indispensable to grab the attention of a person immediately once he has visited your site. Remember that the majority of your potential clients skip through rather than read all your text. Nevertheless, not every text will do, what is appropriate for one person, can be wrong for another and visa versa. The content must target your audience- group of individuals who are really interested in your products and services; therefore copywriting and marketing should go hand in hand in order to achieve the best possible results.

It imperative for every copywriter to write the content based on research of the market the company operates in. The typical marketing research for copywriter should contain the following information: Detailed information on the market (the trend on the market, saturation of it and etc); Information on the major competitors of the company (what tactics do they use, how they advertise their products and services); Information on your potential (the preference of your potential customers, what products and services they would like to purchase). Once you have found out this information you can start develop and write copywriting. However, one should remember that this is a complex process and it might be advisable to give some professionals to complete this task especially if this is the first time you get down to it. Once this task has been completed you might try to use this copywriting copy in the writing of your future copywriting messages.

Related: Content Creator - Premium Informative Content

RSS Underground Featured Article Author Box

Peter Finers is a senior copywriter at Killer-Content.com - Copywriting Services. He has several years of experience as copywriter and has completed several important projects for different companies.

Web Content Writing by TR Cutler, Inc

According to Thomas R. Cutler, "Every Manufacturing Website is unique. This just isn't cookie-cutter web content. It is critical that the content generates the desired call-to-action by Manufacturing Website visitors. Increasingly participants in the Manufacturing Media Blitz are combining that program with Web Content for Manufacturing Websites." The staff of TR Cutler, Inc. along with the 2000 plus members of the Manufacturing Media Consortium announced the launch of a new service, Web Content for Manufacturing Websites.

Cutler is ranked as the nation's leading manufacturing journalist by the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.

Writing dynamic, interesting, topical, fresh, informative, valuable, meaningful, and readable web copy is a unique service. From brief articles to extensive white papers; from product reviews to competitive analyses; from monthly newsletters to company personnel profiles, Thomas R. Cutler and members of the manufacturing media consortium work closely to provide timely, vital, innovative, and creative Web Content for Manufacturing Websites.

Cutler created the Mass Marketing Manufacturing Media Blitz, a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored the best-selling Manufacturers' Public Relations & Media Guide.

TR Cutler, Inc. www.trcutlerinc.com Thomas Cutler 954-486-7562

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Professional Marketing firm

Marketing Your Online Content

As a webmaster, we need to actively promote our site. There are lots of ways to do that, both ethical and unethical. We don't have to resolve to unethical ways of marketing our site such as spamming, reciprocal link farms, page generation software and the like. The search engine algorithm will eventually catch up with that. That still leaves us with plenty of ways to market our site and content. However, the most important thing to have is to create quality content on your web site.

What is quality content? Quality content is information that your viewers can benefit from. Once you create content, you want everyone to know that your content does exists. You need to distribute it the right way. Telling some strangers on the street corner about "The New Guide of Stock Picking" will help, but not effective. Time is precious. You do not want to reach the most viewers. You would want to reach the most interested viewers on your field. The reason is simple. You work less to get the attention of the most interested viewers.

Therefore, submitting your online content to ezines and article directories are absolutely critical. You will get the maximum number of interested viewers there. The deal is simple. You, as authors, are to submit your articles to these directories. In exchange, you can promote your web site at the resource box provided. Viewers looking for a specific topic will browse through certain categories. If they see your writing and like it, they will become your customers. And what is the cost of this? For most places, article submission is free. Where else can you promote your business reaching thousands or more people free of charge?

Some of these article directories are general and some are niche. General article directories let writers publish everything from weight loss help to building your own business. These are good but you can certainly do better. The reason is while these kind of sites garner a lot of visitors, you will find less visitors interested in your field. Niche directories, on the other hand, focus on specific field and attract less visitors. However, these visitors are very interested in your field. If an article directory has a niche in finance, why would a person seeking information about weight loss visit the site? Therefore, only visitors interested in finance will visit this niche directory.

As always, the decision is up to you, as a webmaster. My suggestion is to first submit your content to niche directory and then when you have time, you can still submit your article to other general directories.

Novice Investing Article Directory has been launched to help webmasters promote their sites in the field of finance and business. Submission is free and easy. Our URL is: http://www.noviceinvesting.com/Article

Copying Content - Still Valuable, or A Thing of The Past?

Copying Content - Still Valuable, or A Thing of The Past? By: Martin Lemieux

Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other people's content" actually valuable?

There are many specialists out there that believe that content that has been copied is not valuable anymore and may actually penalize your web site online for listing such content but I on the other hand beg to differ.

Ezine article directories world wide consistently list the same ol' content as the other. They all pull into the same pool of authors who ultimately submit the same articles to each directory. My question is this, if copied content is not valuable anymore, why is it that these article directories are some of the most popular web sites world wide?

See if you break down the authors article, you start to get clues as to why "copied content" can still be mistaken for original content.

Title & Author Stay The Same, But The Rest Is Not Just Gravy:

One constant is true for all articles submitted by authors: Their "title" and "author" are always the same but everything else tends to change in the process of submitting the article.

See, some article directories ask for a "description" to post online leading to the article. In many cases, I've seen authors simply make up their own description as they go which in turn gives the article a unique feel to it.

HTML Formatted Articles Changes The Dynamics Of The Article:

In other cases, some article directories allow for HTML to be posted with the article. When this is allowed, you will usually get a unique article created by the author and edited by the author. For those sites that allow HTML, there are others that don't allow HTML which in turn depends on the article directory and its own "author guidelines" about a well formatted article. Some article directories allow images, while others do not.

Some article directories have "internal" HTML editors known as "WYSIWYG" editors. These act as an HTML editor which allows the author to personalize their article with bolding text, adding links, etc.

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With All Of These Different Scenarios, Is The Content Still Valuable?

ABSOLUTELY! Beyond and besides the fact that every article directory requires different methods of submitting your article, each article directory is also unique to each other thus providing different content around the article itself.

It's well known that search engines do pick out and identify your "template" content, vs. your "internal" content but at the same time, your template content is unique and hopefully isn't 100% copied somewhere else.

In Conclusion:

Although copied content is looked down on, every web site out there has some form of copied content somewhere within their site. Whether it be within your menu system, or content. The fact is, you can ultimately change copied content into unique content by changing the dynamics or properties of the content itself.

About The Author:

Martin Lemieux is the owner of Smartads. We help business owners to increase their marketing efforts online and offline. Today's Topic "Content & Copywriting".

Ezine Article Directory (Content & Copywriting) http://www.article99.com/internet-marketing/content-copywriting/

Writing Articles: http://www.smartads.info/articles/wa/

Content & Copywriting RSS/XML Feed: http://www.article99.com/rss-feeds/Content-and-Copywriting.xml

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Reprint Rights: You may reprint this article on your web site as long as the entire article remains the same, including the resource box.

Martin Lemieux is the owner of Smartads. We help business owners to increase their marketing efforts online and offline. Today's Topic "Content & Copywriting".

Ezine Article Directory http://www.article99.com/internet-marketing/content-copywriting/

Content & Copywriting RSS/XML Feed: http://www.article99.co

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