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Content building to enhance your site traffic.

The trend of SEO has changed recently. Many of the sites have realized that search engines crave for good and original content...... The age old method of site linking has taken a back seat.

Quality content has become the latest mantra for increasing the page rank by many web sites. Its not like web sites have stopped link exchange but they have started giving more preference to content building.

In the beginning the process of content building will be like a confused maze with no head or tail. However when you start working on them you learn the pro and cons of it. To add to it you can always take help from the internet which has a huge information database.. Content comes in different forms like Articles, Press release, Blogs, E- books, White papers etc.

Articles: Articles have to be related to your business. You can write about how one can get into your business or the process of your particular business, the downfalls etc. You can a variety of topics to choose from with the exception that it has to be directly proportional to your web site / E- Business. Once you finish penning them you can start posting them on various free article post sites. Make sure you also have the articles posted on your site. This way you can boost the traffic to your site with good informative content.

Blogs: Blogs has been practiced by many people for quite a few years. However, the idea of using blogs for web site/ E-business publicity has taken roots recently. Blogs stand for web blogs or web logs. They are like maintaining a daily dairy online. This way a blogger (one who writes blogs) invites people to share their ideas on the blogger's thoughts. Your first weblog can be an introduction to your company......then you can write blogs about your company products, the clients you are dealing with etc. You can also talk about new upcoming technologies etc. Post these blogs on your site first and then you can post them on numerous sites which allow free blogging (most of the blogging sites are free). See that you always provide a back link to your site. Blogs has been described in more details in one of our upcoming article on blogs.

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White papers: White papers are specifically used by companies to display their products or services in more details than advertising or brochures can do. They explain their products and services using precise arguments and examples. The term 'White' is derived from white book which is an official publication of the national government. These white papers hence generally are considered to have somewhat same powers.

White papers generally try to solve problems by presenting various solutions to it. It's a great marketing importance as it showcases the company's product specifically to the consumers and its problem solving capacity.

Press release: Press- Releases are authorized announcements made by the company or organistaions to the media. In these announcements a company annoubces about its new products or services. This is most commonly used in the field of sports, entertainment, politics etc. However it has now taken roots in the virtual world also where company's have their own press-releases to publicize either their new products or services or anything very simple down to earth like change in office address etc. These are some of the examples which we the content team at Pegasus InfoCorp Pvt. Ltd. think will help you to build your own content and increasing your page rank.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp web site at Pegasus InfoCorp is an India based web design, web development and online/offline software development company. Please visit to read more articles and know more about us!

Other companies and organizations are welcome to reprint this article on their web sites provided the following conditions are met.  The article is not changed in any manner  The article is copied as is in its entirety (including back links to the Pegasus InfoCorp web site).  The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus InfoCorp, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights

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Pegasus InfoCorp (P) Limited ( was formed with a single powerful belief among its two founders that the Internet could enhance and transform businesses in an amazing way. This belief continues to drive us towards our mission of helping discover and implement the best online strategy for businesses, institutions and professionals.

Let's not over do graphics or content

Do not get carried over by buzz words

Mantras that claim to be build on web design wisdom come up every now and then, and people get flamboyant instantly to try their hands. There is plenty of them as of now which have engaged the fascination of webmasters. These mantras are often mutually contradictory, lack pragmatic perspective, and thrive on one extreme or the other.

To bring home the point, let's take two of the most prominent magic formulas that have influenced the finer points of web design. One of them is the catchy line "Content is king" and other "Good web design is in the graphics" and they both unfortunately place greater importance to their buzz words than what is critically warranted or optimally desired.

Like other things in life, balancing act between these two pole apart notions is what is called for, while carving a niche in web design.

Is content really the king? No. Not without graphics

The proponent of the adage "Content is king" basically negate the possibility of graphics in the web design. Well, their concerns are understandable. It is pretty true that graphics and animations take a longer while to load, and users might not bother to wait that long. The chances of users being turned off are there, but definitely it is an apprehension blown out of proportions.

This mantra does not think over the possibility of speeding up the download time to a reasonable extent. This mantra is also silent on the fact wherein using graphics and animations can not be done away because the nature of business necessitates it. For example, web site dealing with kids, cartoons, comic strips, games and such interactive sites.

Is Good web design in the graphics? Definitely not. It transcends it

One can not dismiss the significance of color, graphics, animations, sound etc. in a good web design. The obsession of the pundits of this notion with design aspects come to the fore when unwarranted design becomes an issue with the usability of the web site. Web sites can not afford to have the distinction of being an art museum unless it actually is.

If the design of your site happens to be incompatible with the grand design or intent of your business, there is no point flaunting it around.

The graphics or animations on your site must have its informative, contextual and most importantly, business value. It hardly needs mention here that the usability of your site and the profitability of the business you are into can never in inverse proportions. The design pleasantries on your site should not result into the shocking surprises for your business.

Therefore, it will be not in the fitness of thing to assume this catchy phrase to be all-comprehensive and universally pervading. Good web design apart, other web tools and techniques still hold good which can give a new lease of life to your site and your business as well. But you have to give a thought or two on the optimal combination of such web components.

The psychology of time and wait

There could not be a worse thing than visitors turning away from your site due to bothersome download time. It has been found that visitors do not pain themselves in waiting if download time tends to be longer than 10 seconds with 30 KB modem speed. Further, 28.8 kbps being the normal speed most surfers have access to; web pages can not have the luxury of more than 3KB if they are to fall in the category of one second download time.

Therefore, the psychology of wait of the users and the process of graphics download are to be amicably settled with. Here are a few useful findings to help you toward this end.

- If the time on hold happens to be 0.1 second, it gives the users an impression that there is instantaneous connectivity with the system.It is an ideal connectivity status.

- If the time gap happens to be 1.0 second, it nevertheless keeps the users tuned though they do realize the delay in interaction with the system.

- 10 seconds is a critical intervening moment, any longer than this may turn out to be instrumental for users to switch over to another job or site or simply wind up browsing.

Feedback during the delay

When the connectivity with the system comes to a halt, users need to given feedback as to how much time they are on hold. They need to be assured that the system has not crashed, or is not experiencing technical problems especially when waiting period is a little longer. This all adds to a good browsing experience, and in turn helps you keep your visitor tied up with your site.

Commonly in a halt meant for more than 10 second, it is advisable to use percent-done progress indicators. It gives an idea as to how long users have got to wait, and helps them utilize this intervening time on some other important tasks.

On the psychological plane, it is something to look at when nothing is at hand to do, and hence prevents the visitors from wandering around. To serve this purpose well, a graphic progress bar instead of just stating the expected remaining time in numbers is pretty desirable and equally effective.

In operation where it is difficult to dish out the expected waiting period, the use of percent-done progress indicators seems to be out of place. Therefore using some thing like a spinning ball, a busy bee flying over the screen, dots printed on a status line will be quite okay.

This signals the process to be in progress, though it does not provide specifics of its completion. Nonetheless, it takes into account the psychology of wait on the web, and contributes its bit in crating the desired impact.

How to use graphics on your site

- Always make it a point to use original graphics to let the characteristics of the site evolve. If not so, give the credit wherever it is due.

- See to it that graphics and images on your site are in harmony with the intent and content of your site.

- Sustain a right balance between content and graphics on your site. The core emphasis has to be your content adequately complimented by graphics wherever desirable.

- It is advisable to use horizontal and vertical spacing tags between content and graphics.

- Take care of proper spacing between graphics and content. Use compression utilities to reduce the size of your images. Important images on your site ought to be taken care by alt tag codes.

- Use of pre-loaders can have a favorable outcome in the load time of your site. A word of caution here is that it is not compatible with all sorts of browsers.

Some forbidden acts while using graphics

- Animations which do not support the purpose, theme and context of your site should be avoided. It could well be strategic misfit.

- Mammoth and bulky images should preferably find no place on your site.

- Do not clutter your page with plenty of images. If the theme warrants so, resort to thumbnails and link them to full images on a separate page. It also calls for a sound navigation plan.

- Avoid using different formats other *.jpg or *.gif Formatted images. The cardinal rule here is that *.jpg formats are for photos or images that require more than 256 colors, and *.gif for vector type of graphics which don't require the use of 256 colors.

- Avoid using images which are not properly tagged as they can increase the download time of your site.

How to strike a fine balance between graphics and content

The usability wisdom holds that you can use as many graphics and animations as will not make your site too slow to load. The look of your page can be aesthetically and visually enhanced with a nice mix of graphics and content.

Here are what all you need to know about in this regard.

- Make your page pretty readable by dividing it into separate and short paragraphs with intermittent white space. You can enhance the readability of your site with the combination of black text and white background.

- Do not forget to view your page in resolutions like 256 colors if you have made up your mind to use colored background.

- You can not resist the idea of using graphics on your site. Right? You can do so; the only thing required is that you take into account the size of your graphics.

- It would be better if you can reduce the number of colors in the graphics, or reduce the size of the image, or number of frames in animations or all of the above.

These little tricks and precautions will undoubtedly help you balance graphics and content, and chances are that you will outsmart the competition and will stay ahead of the pack.

Good Luck!

Deepak Sharma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong portfolio with global clientele and offering superior web services and solutions at competitive costs.

3 Reasons Why Adsense Is Important For Content Sites

To know why Adsense is important for your content sites is to know first how this works. The concept is truly clear, if you think about it. The publisher or the webmaster inserts a java script into a certain web site. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be connected to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a part of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to show content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, watch the clicks and statistics which could be a time-consuming duty in itself. It seems that there is not at all a lack of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of data search engines are providing and are more focused in making money from these search engines.

The first reason why Adsense is important for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the fortune to select from many different types of text ad formats to better complement their web site and fit their webpage layout.

The different formatting enables the site owners the chance of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus makes them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the approach. The next reason is the power of the Adsense publishers to track not just how their sites are progressing but also the earnings based on the webmaster-defined channels. The new improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track exact ad formats, colors and pages within a web site. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed rapidly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating money for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some precise insight on which pages, ads and domains are performing best. The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted web sites. So increasing the chance that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the choice of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines? ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will create for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The money generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken very seriously. It still is. With the allure of money, of course.

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