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Researching Information To Find Unique Content

We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we waste time on things that have no added value. Bummer.

When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere.

If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal amount of time and effort.

First of all, think about a subject in which you are interested. Let's say it's horticulture. Now if you're not aware of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content.

So let's go exploring...

1 - Google has lots of tools besides just web searches. They let you check the news. (http://news.google.com) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there.

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2 - Google also has "groups." (http://groups.google.com/) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? Because you can see what it is about horticulture that lots of folks are interested in.

Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want?

Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/

3 - Next method: Do this search (keeping in the punctuation as written):

+horticulture +free +filetype:pdf

As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format about your subject.

Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"

4 - Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.

When you do the search, you don't want to click the link that takes you to the listed site. Instead you want to follow the link that says "Site info." When you do this, you'll find a section called: "People who visit this page also visit." This can be very valuable because it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want.

But say, you are interested in starting a new online business and know you need to find a 'niche' market where people are passionately interested in the topic, enough to spend money. Look around you. What comes to mind? Your house, your car, your motorcycle, your furniture, your computer and your hobbies come to mind, don't they? Now delve deeper into each subject and before long you will have come up with a narrow niche market that could be gold mine. Do a search on Google for the keywords or keyword phrases and see what kind of competition each has and if not too terrible, go for it. You can also go to wordtracker.com to find additional keywords that will help you expand your search.

These are just some of the easy ways to branch out your explorations and find gold to weave into golden braids.

Golden searching... :)

Related: Blogging Part - Content Traffic

RSS Underground Featured Article Author Box

Dan Farrell has been marketing online fulltime for years and he recently launched "Newbie's Guide To Online Fortunes" where you will find 100's more business start up ideas and other start up online business tips at: http://www.newbie-online-fortunes.com

Using Private Label Content

Private Label Content is becoming increasingly popular as people join the rush to fill their web sites with high-quality information. Admittedly, you can have articles written by freelance writers at sites like Elance or Rentacoder, but it gets expensive. For those who are not yet generating a high income through AdSense or affiliate sales, Private Label Content (PLC) provides a welcome alternative.

=== What is Private Label Content? ===

PLC generally refers to articles, e-books and manuals that are free for subscribers to use as they wish. There are a few restrictions, however: you cannot claim copyright to PLC, or submit it to article sites, unless you change the content significantly. (Interpret 'significantly' as 'unrecognizable as the original article'.) The cost of membership varies, but typically ranges from around $24 to $67 a month. For this you might receive anywhere from 150 to 300 articles per month. Some sites also offer graphics (e-book covers and site header graphics) and even ready-made sales letters.

To use PLC to the best advantage, you need to be aware of a few things.

=== 1. How Can You Use PLC Articles? ===

The most common use for PLC articles is to provide useful, interesting content for web sites. There are other uses, however. Think about your immediate needs. If you require an incentive for people to sign up for your newsletter, you can offer an e-book or training manual made up from PLC articles. It's easy to tweak these to be more relevant to your web site and your clients. (As well as putting yourself in Google's shoes, put yourself in your clients' shoes. What do they most need to know?)

You could also create an e-course (anything from 6 to 52 articles - a short e-course, or one that offers an article for each week of the year). This gives you an excellent reason to stay in touch with your clients.

=== 2. How Can You Alter PLC Articles? ===

Submitting articles to public article directories along with your resource box is a great way to generate traffic to your web-sites. However, many directories don't allow you to submit duplicate content - ie, you have to submit your own unique article. Therefore, when submitting an article that you obtained from a private label content resource, it's advisable to first alter the article before submission. Here are a few tips in that regard...

(a) Change the title of the article. If you are using keyword-optimized articles, make sure you keep the keyword in the title - but be creative about the words that surround it. So if your article is based on the keyword "Mongolian Guinea Pig", your title might be "Where to Find the Mongolian Guinea Pig" or "Taking Care of Your Mongolian Guinea Pig" and so on.

(b) Change the opening paragraph. All you need to do (usually) is make sure that your keyword appears once. Take a look at the rest of the paragraph. How can you say the same thing in a different way? Look for synonyms - using your thesaurus - or alter the tone. Perhaps you can adopt a more casual approach (this might work better for your readership anyway). You might prefer write a different introduction altogether.

(c) Work through the article. Add a sentence here; subtract one there. Present the facts in a different order. Expand by adding some new points. Break a long article into two shorter articles. (If you do this, make sure each article seems complete in itself.)

(d) Rewrite the ending. When you do this, think about what you want the reader to do. Is this a good place to put your own affiliate link, or write a lead-in to your own product or services?

=== 3. Blend Several Articles Into One ===

You can get a whole new look if you take two or more PLC articles on the same theme and blend them into one longer, fact-packed article. Sometimes you might find you HAVE to do this, if an article seems a bit 'lightweight'. Not all PLC articles are created equal! Sometimes it's obvious that the writer was low on inspiration.

=== 4. Think Outside the Square. ===

Most PLC articles are presented in batches relevant to one niche. For example, you might find that over the course of a month you get 20 articles on golf, 20 on cell phones, 20 on credit cards and 20 on travel. Let's say that you are busy building a golf site. It might seem at first glance that only 20 of the 80 articles are relevant to your needs.

Not so! Golf vacations, for example, are very popular. Could any of your travel articles be massaged to fit the theme of golf vacations? It's very likely that they could. And what about communication while you travel - or while you play golf? Does the golfer need a new cell phone that will easily adapt to overseas communications? How will the golfer pay for a new set of clubs or a golf vacation? Might he need to explore credit card options?

You see how it's done. Be creative in your use of Private Label Content, and you will definitely get your money's worth.

=== 5. One Final Tip - Hold Out For Quality! ===

Now that Private Label Content is becoming popular, more and more PLC sites are opening up. You can afford to be choosy. Check out the quality of the articles on offer, and especially the niches being targeted. Niche areas like golf and credit are popular, and that's exactly what you want. You want to go where there is an *existing* demand. You do NOT want obscure niches where there is little activity. You WANT to go where there is competition. Naturally, the profitable niches will always have competition. Where there is competition, there are buyers! So you want to look for demand, look for competition, and carve your niche!

Finally, consider being a member of more than one PLC site. Is it worth it to you to spend $150 a month on quality, no-strings-attached content? That would get you membership of 3-4 sites and upwards of 400 articles each month. Even if you can use only 50 of those articles, you're getting them for $3 each - a bargain!

Related: Useful Content - Article Google Sitemaps

RSS Underground Featured Article Author Box

Peter Tarrida del Mármol is spanish online and offline marketer. To see more articles go to: http://www.auctionearnings.com

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies - a thing of the past?

In one word: disintermediation

The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend. Consider music for instance. Streaming audio on the internet ("soft radio"), or downloadable MP3 files may render the CD obsolete - but they were preceded by radio music broadcasts. But the novelty is that the Internet provides a venue for the marketing of niche products and reduces the barriers to entry previously imposed by the need to invest in costly "branding" campaigns and manufacturing and distribution activities.

This trend is also likely to restore the balance between artists and the commercial exploiters of their products. The very definition of "artist" will expand to encompass all creative people. One will seek to distinguish oneself, to "brand" oneself and to auction one's services, ideas, products, designs, experience, physique, or biography, etc. directly to end-users and consumers. This is a return to pre-industrial times when artisans ruled the economic scene. Work stability will suffer and work mobility will increase in a landscape of shifting allegiances, head hunting, remote collaboration, and similar labour market trends.

But distributors, publishers, and record companies are not going to vanish. They are going to metamorphose. This is because they fulfil a few functions and provide a few services whose importance is only enhanced by the "free for all" Internet culture.

Content intermediaries grade content and separate the qualitative from the ephemeral and the atrocious. The deluge of self-published and vanity published e-books, music tracks and art works has generated few masterpieces and a lot of trash. The absence of judicious filtering has unjustly given a bad name to whole segments of the industry (e.g., small, or web-based publishers). Consumers - inundated, disappointed and exhausted - will pay a premium for content rating services. Though driven by crass commercial considerations, most publishers and record companies do apply certain quality standards routinely and thus are positioned to provide these rating services reliably.

Content brokers are relationship managers. Consider distributors: they provide instant access to centralized, continuously updated, "addressbooks" of clients (stores, consumers, media, etc.). This reduces the time to market and increases efficiency. It alters revenue models very substantially. Content creators can thus concentrate on what they do best: content creation, and reduce their overhead by outsourcing the functions of distribution and relationships management. The existence of central "relationship ledgers" yields synergies which can be applied to all the clients of the distributor. The distributor provides a single address that content re-sellers converge on and feed off. Distributors, publishers and record companies also provide logistical support: warehousing, consolidated sales reporting and transaction auditing, and a single, periodic payment.

Yet, having said all that, content intermediaries still over-charge their clients (the content creators) for their services. This is especially true in an age of just-in-time inventory and digital distribution. Network effects mean that content brokers have to invest much less in marketing, branding and advertising once a product's first mover advantage is established. Economic laws of increasing, rather than diminishing, returns mean that every additional unit sold yields a HIGHER profit - rather than a declining one. The pie is getting bigger.

Hence, the meteoric increase in royalties publishers pay authors from sales of the electronic versions of their work (anywhere from Random House's 35% to 50% paid by smaller publishers). As this tectonic shift reverberates through the whole distribution chain, retail outlets are beginning to transact directly with content creators. The borders between the types of intermediaries are blurred. Barnes and Noble (the American bookstores chain) has, in effect, become a publisher. Many publishers have virtual storefronts. Many authors sell directly to their readers, acting as publishers. The introduction of "book ATMs" - POD (Print On Demand) machines, which will print every conceivable title in minutes, on the spot, in "book kiosks" - will give rise to a host of new intermediaries. Intermediation is not gone. It is here to stay because it is sorely needed. But it is in a state of flux. Old maxims break down. New modes of operation emerge.

Functions are amalgamated, outsourced, dispensed with, or created from scratch. It is an exciting scene, full with opportunities.

Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review, United Press International (UPI) and eBookWeb and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com.

Visit Sam's Web site at http://samvak.tripod.com

Article Marketing: What Constitute Good Content For An Article?

Article marketing is simply the process of writing articles, publishing your articles on article directories and syndicating your articles.

To be successful in article marketing, you need to:

1. Write high quality and keyword optimized articles.

2. Submit a series of such articles to article directories on a regular basis.

An article that has good content and that contain the keywords that readers are searching for has many page views. Imagine if each article generates a page view of 500 readers, if you have ten of such articles, you will get 5000 page views. With article syndication, you get more back links for higher ranking on search engines and can also brand yourself as an expert in your area of online business.

But what constitute good content? Here are some useful tips:

1. Your content answers a need or solves a problem that your target readers have. Specifically, your article contains keywords that readers search for. For instance, if you are targeting readers with hair loss, then "hair loss" is a keyword phrase that you can use in your article. However, a better keyword phrase is likely "hair loss remedy" as your article content can be on remedy solutions for hair loss, thus addressing the needs of your reader.

2. Your article contains useful resources. Using the same example for hair loss, you can write about where your reader can find the remedy solutions.

3. Your content contains practical tips that your readers can easily apply. A step-by-step guide on preparing a remedy right out from one's kitchen is interesting and unusual.

4. If you are writing a discussion topic, you present alternative views and a healthy discussion on each view.

5. Your content is personalized. You write from your own experiences.

6. You have an opinion on a discussion topic and your ideas are well supported. Support can be in the form of testimonials from experts or references to scientific and proven research. It is okay to write an article based on general information but winning content are those that have supporting reasons for your opinion.

7. Your article is up-to-date with the latest information on trends. No one likes to read outdated ideas. This is especially if you are writing on an area that is fast moving like IT or even fashion.

Evelyn Lim is a writer and an online business entrepreneur. She also owns and manages an article directory site, with more than 100 topic categories and a growing database of quality articles. Please visit http://www.ArticleMap.com to submit your articles.

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