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The Importance of Mobile Content

You possess the latest mobile phone handset from one of the best brands in the mobility marketplace. However, all your efforts of impressing your friends and family with your new possession would fall flat, if you have not downloaded some of the best mobile tones, mobile phone logos, funny ringtones, Nokia ringtones or spent some money on game downloads to your mobiles. All these types of mobile content are of significant value in enhancing the overall look and feel of a mobile phone handset.

Most of the latest handsets are compatible with the best of mobile phone ringtones, mobile phone logos as well as game downloads. As of now, mobile phones have outgrown their original purpose of helping you to stay connected with family and friends. You could use it for a number of other purposes as well.

A number of downloadable games for mobile phones are easily available, which can be a source of entertainment, when you are commuting back from work, or maybe waiting for a friend or an acquaintance.

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Some days, you may be feeling low and want somebody or something to cheer you up. During these days, mobile phone ringtones can be of some help in raising your spirits. The best part about ringtones is that they are available in different formats. You could choose a funny ringtone, name tone or an mp3 tone, each having separate qualities and significances. Real tones or true tones are another form of mobile tones that help you to incorporate real life sounds to your handsets.

The best thing about ringtones, mobile phone logos and game downloads to mobiles is the competitive prices at which these are available. You do not have to spend a lot in downloading them. Cheap ringtones and downloadable games for mobile phones are being offered by a number of online content providers.

So, do not just buy a mobile phone, invest some of your time and money in downloadable games for mobile phones, mobile tones, mobile phone logos, and other forms of mobile content, and see your handsets becoming a much bigger and fulfilling part of your lives.

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Mark Bishop is the webmaster of http://www.ringtoneship.co.uk , a site specializing in the different genres of ringtones, including polyphonic ringtones, mobile games, mobile phone, wallpapers themes and logos...

How the Content Can be Treated?

We live in the era of rapid communications, where information is transmitted automatically by internet, news agency and television. However, press in Western society should experience some cautions on several sensitive topics, such as religious beliefs of other people. Recently, one Danish paper published some materials which depicted and derided Mohammed. The publication entailed negative reactions on the part of several Muslim countries such as Saudi Arabia, where mass calls for the boycott of Danish goods were heard. In spite of this reaction (or maybe just due to it), French newspaper France Soir and Geramn newspaper decided to follow the suit by publishing some cartoon material on Christian god as well as Mohamed. The newspaper said it had legitimate right to publish nay materials it wanted to and that it had caricatured various Gods in the past.

As France Soir experience some financial problems, it wants and is eager to attract additional readers and to expose itself to the public. Whereas French paper stated that the pictures were harmless and could not be regarded as offensive or derogatory, another Western European newspaper Geram Wielt said that it regretted that Danish newspaper apologized for publishing pictures. According to the newspaper there is a legitimate right in western society to criticize or laugh at all aspects of the life (religious ones included). One should remember what scandal such publication caused in Muslim countries. Such dairy companies as Arla foods lost several million dollars and even to fire several workers due to the negative impact of the boycott. Some of the countries even recalled their ambassadors or closed their embassies in the Denmark. In spite of the fact that such steps apparently will be futile (as the Government could not exercise their control over the mass media in democratic country), nevertheless some reactions in Muslim countries should be studied and the main questions should be addressed.

Certainly one could hardly doubt that Government doesn't influence editorial policy of independent newspapers. However, in many instances there are some self -constrain checks. Few of well-established and reputable newspapers would even think to stop to the level of poorly educated person who derives some strange from of pleasure from provoking or offending feelings of other people. However, those newspapers that experience either financial difficulties or the lack of readers might publish whatever they could in a desperate attempt to gain the attention of the public and thus mass media. That is why mild reaction or no reaction altogether is in my opinion the best option to prevent the recurrence of these publications as they are aimed moistly to bring the exact reaction that Danish cartoons brought. As every SEO copywriter knows the content of the article might either induce person for some actions as some of our actions do (www.nlm.nih.gov/services/doc_time_triggered_actions.html) or may reduce his incentive to act altogether.

Killer-Content.com - Online Copywriting services

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Peter Finers is a senior copywriter at Killer-Content.com He has several years of experience as copywriter and has completed several important projects for different companies.

Google Adsense: Your Content Better Not Suck

I wanted to take a few minutes and write to you about something that is vitally important in building web sites with Google Adsense for fun and profit.

I'm sure that you've heard this before, but I'm going to beat a dead horse right now, because it's really, REALLY important to understand, and newbies and even experienced people STILL don't get it (or maybe want to get it).

Let me shout this from the rooftops, so all will hear it...

Without good content, your venture into Google Adsense, and getting any kind of profits from Adsense is going to be tough, tough tough.

In fact, I'd say that it was almost impossible to generate any long term profits without good, solid content of some kind on your web site.

Content is something that you simply can't ignore, and it's a crime above crime if you do. Search engines love content and depend on it to kick back quality content results to its end users, people like you and me, or that guy who's looking for what you've got to give him, whether it's actual products, a service or just a Google Adsense ad.

Without good content for search engines to use and direct people to you, your web site will never be found by anyone. In short, without content, your isolation from your end user is pratically guaranteed.

In case you haven't gotten it about the importance of content, let me one more thing. The big search engines, in many cases, even check your page for content and relevancy when you buy pay-per-click traffic. And without relevant content, they won't accept your ad.

So guess what? You need to be relevant, and you need some content to be relevant with.

Then there the problem with Google Adsense dropping advertisements into your site that have nothing to do with your site. I'll talk about PSAs (Public Service Ads), and how to avoid these no-paying ads in another message soon.

Readers love content, and will go out of their way to find good things to read in the subjects they care about. And if you provide them good content, they'll come looking again for you.

Without good content that people will come back to again and again, you'll be a one shot web site, and people won't come back.

I've seen different webmasters and builders use specialized programs for page building. These programs build what is commonly called "scraper sites". These sites take info from other web pages, and assimilate keyword-rich pages that supposedly will rank high on search engines. Granted these pages are total nonsense, and while they generate huge traffic from their high rankings, they usually don't stay around long.

This scraper strategy may work for a while, but eventually search engines like Google will find out, and penalize your site.

Many sites are using programs that generate content. But people know what those sites are about the minute your page opens up on their browser. And once again, the search engines may very well pick up on the fact that you're using artificial means to generate pages on your site, and ban you. It's not worth it.

So you ask: how do I find relevant info to use in my site?

1. Explore Other Sites

No, don't steal articles word for word from other places. But ideas for stories? That's a different story (literally).

As Solomon said the Bible, "there's nothing new under the sun." But there's always a "new" slant on content, and you're a good brainstorm away from finding it.

Use your head. Check out what others are doing on their sites, and then combine the things you like in their content and ideas to make your content sing.

Be objective when looking other people's content. If something grabs you, ask yourself why? Ask yourself why that angle of idea appealed to you when you came across it? And when you visit each site, ask yourself as you leave, "why would I come back to this site?"

2. Remember: The News Of The World and Your Adsense Site Are Connected.

If you're maintaining an Adsense-oriented site, you need to be a "mini-expert" on your niche. That means reading material from others, and seeing how they can affect your Google Adsense site. You may think I'm repeating what I said above. I'm not. I'm talking about being personally involved in your content.

In your niche, affected by the winds of change, fickle buyers and surfers, and the ever changing landscape of the world and the web are sub niches. By keeping even the slightest tabs on your niche, you can align it to happenings outside of your niche that will affect your niche itself.

Example: One of the heavy keywords that came up this week when I was putting together my Top 500 Google Adsense Keyword List (available every two weeks for free, by the way, from http://axalda.info/topkeywords.html) was "cheap student airline tickets". Of course, people always want to travel cheap, but why students?

Because it's Spring Break, and kids are looking to spend Mom's and Dad's money for two weeks. If I had a niche, that I could have tied that information into a page on my travel or vacation web site, I'd probably do very well in Adsense.

3. Read Magazines

Read a book or two. In many cases, magazines don't follow trends--they make them. If you can get your hands on a publication or two that covers aspects of your niche, plunk down a buck or two, and get inspired.

There are a lot more ideas about how top get good content. Use your head, and fix it on your niche. Remember, like I said, you're only one good brainstorm away from Adsense gold.

Till Next Time, Keep Building!

Gary Hollins is a writer for http://www.axalda.info. You can pick up his free Top 500 Google Adsense Keyword List at http://www.axalda.info/topkeywords.html.

Choosing the Right Content-authoring Tool For Your e-Learning Needs

There are several hundred e-Learning tools out in the marketplace today. Selecting the proper course-authoring tool for developing your company's online training content is no small undertaking. Today we are going to look at some solid strategies to help you select the course-authoring tool that is right for you and for your company's e-Learning / Learning Management Systems initiative. First we will start with some basic concepts.

What is a Content-authoring Tool?

According to Wikipedia.org, "a content-authoring tool is a software application used to create multimedia content typically for delivery on the World Wide Web. Content-authoring tools may also create content in other file formats so the training can be delivered on a CD (compact disc) or in other formats for various different uses. The category of content-authoring tools includes HTML, Flash, and various types of e-Learning authoring tools."

Course-authoring tools can create online courses, while content-authoring tools create subject specific online content. Subject Specific Online Content more than likely has less features and functionality than an online course created with a course-authoring tool, but, this depends upon the software used to create the content. In the e-Learning industry, we generally use the two phrases interchangeably, and in this article, I will do so also.

What is a Learning Management System?

Learning Management Systems (LMSs) are web-based software application platforms used to plan, implement, and assess learning processes related to online and offline training administration and performance management. LMSs provide an instructor a way in which to create and deliver content, monitor learners' participation, and assess student performance. LMSs also provide learners with interactive features, such as threaded discussions, web conferencing, discussion forums, and other methods of communication.

Generally, a Learning Management System has its own online content-authoring tool as part of the overall system. There are content-authoring tools / systems out there in the market that call themselves "Learning Management Systems", but really are just front-end and / or presentation-authoring tools, with little or almost no LMS functionality. A good Learning Management System should work with many types of content-authoring tools.

In fact, many companies may start out using one or two content-authoring tools along with their Learning Management System. As their e-Learning initiative grows and changes over time, they use different types of content-authoring tools to achieve the various effects needed. This is often due to business changes and the fact that in many corporate training scenarios, a Learning Management System or other larger, more complex enterprise software systems use content-authoring tools to develop the online training content that is managed.

What does SCORM/AICC compliant mean?

SCORM stands for Sharable Courseware Object Reference Model (SCORM), which is a set of specifications that, when applied to course content, produces small, reusable e-Learning objects. A result of the Department of Defense's Advanced Distributed Learning (ADL) initiative, SCORM-compliant courseware elements are easily merged with other compliant elements to produce a highly modular repository of training materials.

AICC standards apply to the development, delivery, and evaluation of training courses that are delivered via technology. AICC stands for the Aviation Industry CBT [Computer-Based Training] Committee (AICC), which is an international association of technology-based training professionals that develops training guidelines for the aviation industry.

Many e-Learning content-authoring tools are SCORM/AICC compliant. A rule of thumb is, as long as the content-authoring tool is SCORM/AICC compliant (creates SCORM/AICC compliant courses) and the Learning Management System is SCORM/AICC compliant (works with SCORM/AICC courses), they will work together.

Factors to Consider When Evaluating Content-authoring Tools

Situational Parameters

Remember that not all tools are appropriate for all training delivery methods. It's important to consider the context in which course-authoring tools will be used. As you gather information, keep in mind that as long as your online training is founded on good instructional design principles, the interactivity produced by the authoring tool you choose will strengthen the learner's experience.

Training Objectives & Delivery Methods

What type of training are you providing? Is it a blended learning experience? Will some training be online and some in classrooms? This will help determine which course authoring tools and LMSs you can use. Will you provide training on a CD Rom? Are your learners certifying on a product, service, or procedure? Are you teaching someone to use a certain software program?

Media Needs

What types of media will you use? Does the content-authoring tool of your choice support those file types?

Resources and Ongoing Support

Do you have the resources to support the types of online training you wish to develop? Graphic designers? Appropriate subject matter experts? Voice talent? Video producers? Models? Production Designers? Outside user testing? Etc.

What about after the training is developed? Does the training need to be refreshed periodically, anywhere from in 6 months to a year or beyond? Will any tests associated with the training change on a regular basis? Will you have the right resources and support in place for any ongoing e-Learning content development needs?

Funds & Timing

How much is budgeted for the project? Will you have a team of people to develop the training? Should you outsource? What things are specific to the type of training you will be developing that may be compromised by outsourcing? How steep is the learning curve associated with the tools you are thinking of using for the project?

Interactivity

What level of interactivity is required for the training? Simulations and other dynamic learning activities are great to have, but are they really appropriate or needed for the type of online training you will be developing? Flash has become the standard tool used for many interactive learning activities. If your authoring tool works with Flash, how much more do you need?

Plug-ins

Some course-authoring tools may need plug-ins, but this has become much less of a problem in e-Learning today than it was just a few years ago. Obviously, if you are dealing with a group of learners who are not technically savvy, have older browsers (IE 4.0 or below; Netscape 4.0 or below), or mostly use slow dial up connections, plug-ins become a real liability in regards for delivering online courses.

Platforms

What platforms will the training be delivered on? Does the online training you develop have to work across a combination of platforms such as PC, MAC, UNIX or others? Does it have to work across a variety of operating systems and / or browsers?

Total Cost of Ownership

It's always best to evaluate any software or systems acquisition by looking at the total cost of ownership (TCO). TCO is a financial metric designed to help assess direct and indirect costs related to the purchase of any capital investment, such as (but not limited to) computer software or hardware. In this case, the TCO would include the cost of the application, training, upgrades, maintenance, and any other costs associated with the company owning the product over its lifetime.

Dana Fine is a Senior Instructional Designer at SyberWorks, Inc. SyberWorks, Inc.. SyberWorks is a custom e-Learning solutions company that specializes in Learning Management Systems, e-Learning solutions, and custom online course development. Dana is also a frequent contributor to the Online Training Content Journal.

Writing Global Content

An estimated one billion users are now online. The second billion are coming online faster than the first. It is estimated that there will be 2 billion users by the end of 2007. Most of the second billion will be coming from the third world, the majority from India and China. Most new users will not be literate in English. Many will not be literate in their native language.

Changing Languages and Characters
Differences in languages have not caused problems on the Internet. English is the world's de facto Second Language and the primary language of the internet. English and other European languages share similar roots and most Europeans have more than passing literacy in English.

East-West translation is more problematic. Indo and Sino Languages come from vastly different roots than Western languages with decidedly different character sets. Cultural differences exacerbate the problem.

Current Users
There will soon be more Chinese character screens than Western character screens. Current translation programs are not error-free and are easily fooled.

To prevent the World Wide Web from fracturing into separate pieces or turning into an incomprehensible Tower of Babble, new more powerful translation programs are being developed for browsers and Search Engines. Translations will be better but never perfect.

Website Designers, Content Writers, and Webmasters will take care of the millions of new sites that will be coming online to serve and service the new users in their own language.

New Users
Economically advantaged, well educated users of industrialized nations will be joined by economically disadvantaged, less literate, more culturally and ethnically diverse users of the third world. Individually the new users have less money to spend - collectively their vast numbers make up for it and they will have a huge economic impact.

Changing Search Engines
New Search Engines are being developed to accommodate the vast new audience with their differences in language and culture.
Will the new engines better serve the new users? Who knows?

Yahoo and Google lead the ballyhoo in the entry into the Chinese market.
Will they continue to dominate? Who knows?

Monolithic Microsoft is preparing to release a new Search Engine that will revolutionize Search, or so they say.
Will it make a difference? Who knows?

Adjustments will be made to existing Search Engine algorithms, to accommodate new languages and cultures. Those changes remain to be seen. The Search Engines will keep you posted of any changes in their needs.

What It Means to Content Writers
Translation programs in browsers and search engines will take on increasing importance as the internet goes increasingly global. Translation programs can be fooled and invariably say foolish things. Content writers have to write for Readers, Search Engines and the Translation Programs.

Write for your Readers -Write for the Search Engines - Write Translatable Text.
Write to 3 different audiences at the same time!

Write Content for Readers
As a writer, your first responsibility is to your readers. Give them what they came for: accurate, useable information and verifiable facts in a readable, accessible format. Provide quality content with style and substance. Readable and Useable have always been key words for Web Content, add to that Translatable.

Write Web Content for Search Engines
Continue to write keyword-rich text to satisfy the Search Engines. The rules have yet to change. Stay abreast of the latest, self serving, public pronouncements of the major Search Engines. Stay in tune with the Search Engine Optimization chatter on the Net.

Write Translatable Content
Write with an eye and an ear to translation programs. The rules of good writing remain the same, only more so. Unlike Search Engines, which impose restrictions on writers and interfere with writing well, easy translation demands good writing - simple, direct and to the point. Write simply - the simpler, the better - less chance for translation errors.

Keep it Clear, Concise, Brief and Human.

Structure
Break paragraphs into shorter blocks or chunks. The internet is more of a display medium than text medium. Users are intimidated by large blocks of text. They'd rather click and scroll than read. Smaller is better!

Sentences
Use simple words in simple sentences to express ideas simply. A simple sentence requires only a noun and a verb, nothing more. Despite everything you've ever learned fragments are acceptable on the Web. Compound and complex sentences are out. Simpler is better!

Words
Small words are often more powerful than big words. Large words waste time and space and lose readers as well as translation programs - avoid them. Limit the use of adjectives and adverbs; stick to nouns and verbs. Shorter is better!

Punctuation
Simplify punctuation: periods and comma suffice - wear them out. Limit use of all other punctuation. Omit semicolons. (Kurt Vonnegut recently declared: "Semicolons are transvestite hermaphrodites representing absolutely nothing." Strong words - humorous - true.) Less is better!

Errors can be costly. They can damage your reputation, harm your image and cause legal problems. Simplicity limits translation errors and misunderstanding.

If you write simply, you'll make it easier on the translation programs and ultimately for your readers. The Search Engines will appreciate it as well. Kill all the birds with one stone.

Bill Goldschein is a Web Content Writer who lives in New York where thinking locally is the same as thinking globally. He writes global content in language anyone can understand but only in English.
See his site @ http://nytechwriter.com

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