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Content Articles are an Important Facet of Search Engine Marketing

When you want to increase your online Internet sales, you first need to drive targeted traffic to your web site. To do so, you need to employ the right combination of search engine marketing and advertising strategies. Your efforts might include pay per click ads, email marketing campaigns, and press releases. Often overlooked, however, is the role that content articles play in effective search engine marketing and web site traffic building.

What is a content article? On the surface, it is a written document posted on the Web that provides the reader with information. Unfortunately, such a document won't help drive targeted traffic to your web site. You see, effective content articles, are much, much more than simply the written word posted on a web site. They are masterful marketing tools that are optimized to be relevant to your target audience and distributed in such a way as to populate the Web, always including backlinks to your web site. In essence, effective content articles take on a life of their own, by being replicated on many web sites and always - without exception - including links back to your web site. Content articles serve to point the way to your web site, 24 hours a day, seven days a week, while not taking up real estate on your server.

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There are three primary differences between content articles that are effective search engine marketing tools and those that are not. The first is that effective content articles - those that search engines will pick up and other web sites will publish - are original, well written, and interesting. The second is that effective content articles are keyword optimized, and the third is that the optimized articles are distributed to high-traffic article content hubs, where they will be replicated by webmasters with backlinks intact.

While writing comes easily to some, for most people it does not. In addition, there are too many articles published on the Web that are stuffed with keywords but provide no real information. For these reasons, you should consider retaining the services of a search engine marketing and advertising company to provide you with well-written articles that are original and interesting.

When looking for a search engine marketing and advertising company to provide you with content articles, the criteria you should use are:

1. Does the company guarantee well-written and edited original content articles?

2. Can the company effectively optimize keyword search terms to create the targeted traffic that you need?

3. Does the company regularly submit content articles to article directories, and if so, do they have a low or negligible percentage of rejected articles? (If a company submits articles but they are rejected by article directories, that's an indicator that the articles are poorly written, unoriginal, or uninformative.)

4. Will the company also host your article on its own web site, and encourage other websmasters to replicate the article as is, with your keywords in place and a backlink to your web site?

Content articles are an unbeatable way to generate links, boost your search engine rankings, find new prospects, and open up a flood of targeted traffic direct to your web site. Content articles are an essential part of search engine marketing and, when done properly, they can have a tremendously positive effect on your online business!

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Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Visit this Shopping - General Website and Majon's Shopping - General directory.

Hot Tips on Content and Syndication for Your Blog

A weblog is an excellent way of establishing yourself and setting up shop on the Internet today. And it's popular among companies of all sizes, including giants like Microsoft, as well as authors, associations and consultants, according to B.L. Ochman*, Internet marketing strategist and blogging consultant to Fortune 500 companies, including IBM and Cendant.

The main reasons for setting up blogs are generally to get online traffic and do business. And to do both, you need to get the right content on your weblog and syndicate.

"We have found that most people with web sites, whether for profit or fun, who want and need more traffic, are simply out in left field when it comes to creating and syndicating powerful content to drive targeted traffic back to their sites" says Jack Humphrey, managing partner for Content Desk and its cousin site, Content Propulsion Lab, membership sites for creating web sites and content and for syndication.

Get the right content and syndicate with these blogging tips:

1. Design - Blogs are simple to set up. But make them look professional with a nice template or header, coordinating color scheme and good navigation panels.

2. Focus - Stick to one topic. And grow your weblog around this theme.

3. Creativity - Use multimedia to attract your web site visitors. Don't be afraid to experiment and mix in some digital images, audio and video with your written content.

4. Income - Incorporate some ads, sponsors, affiliate and reseller products into your weblog content, too, for an extra boost to your ROI (return on investment). Turn those extra clicks into extra money.

5. RSS - Make sure to have your RSS feature activated on your weblog so that you can syndicate your content. And submit your RSS feed to directories.

6. Articles - Write articles about your weblog 's theme, and syndicate them by submitting them to article directories on the Internet.

So keep in mind content and syndication tactics to make the most of your efforts. And take care when setting up blogs.

"Most people have no idea how easy it is to promote their sites with the right tools and the right people helping them to understand what online marketing tactics really work and what tactics they need to steer clear of," Humphrey added.

Humphrey's Content Desk features new tools for creating Wordpress sites almost instantly with a powerful 3-step site installer, plug-in package and templates. His Content Propulsion Lab is where all the tools, techniques and teaching are, in one place, so that members learn how to create and syndicate all types of content; audio, video, articles and more.

To learn more about content creation and syndication tactics, head to Content Propulsion at: http://www.ContentLabInfo.com . To learn more about Wordpress weblog creation and tools for automatic content creation and syndication, visit Content Desk at: http://www.ContentDeskInfo.com .

* "Straight Talk About Blogs: Do You Really Need One?" by B.L. Ochman September 14, 2004, MarketingProfs.com.

By Diana Barnum, CEO of http://OhioHelpGroup.com & president of http://MovingAheadCommunications.com . Subscribe to blogs for tips & help with marketing,public relations, writing & biz opps at: http://movingaheadblog.com & http://fridaybizoppreport.com Call: (614) 529-9459 & enjoy Freebies section at http://presssuccess.com/bookstore

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