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RSS: A "Really Smart System" For Sending And Receiving Content Online.

"RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS content, which is also known as RSS "Feed". What's good about RSS is that anyone can start using it, whether a small business marketer or a large publisher.

Many Internet users are steadily switching to RSS reading applications (also known as aggregators) to collect and monitor their feeds in one place. RSS makes it possible for anyone to review large number of sites within a short period of time.

On the other hand, RSS allows publishers an instant widespread distribution of their content to consumers.

So you want to know who publishes RSS feeds?

Some of the biggest names on the Internet now offer content via RSS. * Yahoo! * MSN * CNET * BBC News Headlines * ABC News

* CNN News * Amazon.com * E-week.com

* Plus...many, many more! I guess you want to know the reason why I love RSS technology so much. I'm saying this as a reader and not as a publisher.

Let me count the reasons:

1. No spam

2. No ads

3. No more clutter in my inbox

4. No more mails taking up a huge amount of space in my inbox.

5. No more saving newsletters to "read later" that I know will just clutter up my inbox and probably never get read (or even get deleted)

6. No more emails loaded with huge images and HTML, which take ages to download and in the process clog up my connection making it ultra-slow.

7. Being able to go and catch up on my favorite newsletter or blogs anytime I feel like it - just like relaxing and reading a newspaper.

Can you add any more reasons here?

Maybe we can make this the longest "Why I Love RSS" list there is ;)

In addition to this, thousands of weblog authors publish feeds to keep themselves connected to their readers.

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Weblogs, popularly known as blogs, are a driving force behind the recent surge in interest for RSS and syndicated content. Many experts believe that in the near future, the number of top-tier sites not syndicating any content will be in the minority. However, if you're interested in collecting and browsing feeds, you have a multitude of choices.

There are primary two categories of feed reading applications: installable desktop programs and online aggregators. There are many desktop applications for Windows and Mac OS X system users, but two of the most popular ones are www.FeedDemon.com (Windows) and www.Ranchero.com/NetNewsWire (Mac OS X).

However, both require a small purchase price, but are at ahead in the class of user-friendliness. They come pre-loaded with dozens of feeds, so you can start exploring the syndication "universe" immediately.

Free readers like www.rssreader.com are also available online. Performing a simple search on google for "Free RSS Reader" will give you enough results.

However if you are publisher or a webmaster, searching for a service to publish your own feeds, then www.rapidfeeds.com is what I recommend. This service is a free and is just like a gold mine for both webmasters and publishers who want to quickly create, publish update and even track their RSS feeds from anywhere in the world.

However the site is still new and is in its growing stages (Beta Version) and is promising to add more new and interesting features in the near future. The site is completely professional and gives a valuable service for all. They even offer some basic RSS metrics like how many unique hits and click - throughs your feed is getting. As I learn from their FAQ page, they might introduce new useful features soon, but for a price.

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Government Overregulation of Broadcast Content Could Backfire

Rush is right! The government's stepped up bid to regulate broadcast television content is indeed frightening. Limbaugh made his comments during one of his regular radio broadcasts last year. Those remarks were in response to the FCC's crackdown on broadcast indecency and Congress' threats to hand out much larger fines to broadcasters for such violations, in the wake of Janet Jackson's "wardrobe malfunction" at the Super Bowl halftime show last February.

Limbaugh is the not only media personality alarmed by this intensified government scrutiny of television content. At the beginning of his news program on CNN during that same time frame, Aaron Brown said he thought the only thing worse than Jackson's Super Bowl debacle is the fact that the government is now getting involved in trying to prevent similar incidents in the future. Amen, Aaron!

Television, like any other business in a capitalistic society like ours, is and should be governed by the marketplace and the laws of supply and demand. I would love to see more family-friendly television programming. However, if there were truly a great demand for it, there would naturally be a lot more of it in existence (as well as a lot less of the offensive stuff). The folks who are pushing the hardest for greater government intervention to make TV more family-friendly will assert that they are in the majority of viewers and listeners in the U.S. However, the facts belie this assertion.

Of the seven broadcast networks, PAX, widely recognized as the most family-friendly, is last in the ratings. It's not just last, it is dead last! PAX gets about one-fourth of the audience of the sixth place network! Even in places that don't have a local PAX affiliate, it is usually available as a cable channel. However, it's not even among the 30 top-rated cable channels. On the other hand, some of the TV shows and cable networks with the most controversial material get the highest ratings. Go figure.

In reality, those who are clamoring the loudest for TV to "clean up its act" know they are in the minority. Instead of tuning their TVs to PAX or one of the other tamer channels (as I do) or even turning their TVs completely off, they go running to the government to force their tastes on everyone else. Oddly enough, most of these people consider themselves conservatives. Funny, I thought conservatives disdained government intervention in favor of allowing the marketplace to take its course. Where did I ever get such a silly idea?

What these people seemingly don't realize is that their efforts could very well backfire on them and all the rest of us. Broadcasters have generally submitted to the concepts of the V-chip and content ratings to help parents regulate their children's TV viewing in their homes. After all, isn't that what all of this hoopla is about? They have also meekly accepted reasonable fines from time to time for indecent broadcasts. However, the vocal minority is now demanding that the FCC and Congress play hardball, i.e., impose very large and numerous fines as well as revoking the licenses of stations found guilty of indecent broadcasts. In response to this demand, there are now bills circulating in both houses of Congress that would increase fines to the range of $250,000 to $3 million per violation along with threatening license revocation for habitual offenders.

Many people forget that the FCC and Congress are not the final arbiters of these matters. The courts are. In the past, the courts have vigorously defended the First Amendment and I believe they will continue this trend. By playing hardball, the FCC and Congress will leave broadcasters with no other option but to take them to court. Even though the courts have, in the past, upheld the FCC's reasonable jurisdiction over broadcast TV, things could change if the government's newly attempted heavy-handed penalties are challenged. Long ago, the courts stripped away the government's "right" to regulate indecency on cable and satellite channels. If the government decides it really wants to play hardball with broadcasters, it could ultimately lose any jurisdiction over broadcast content as well.

But let's suppose the government's more restrictive regulations are upheld by the courts. That's definitely a possibility. However, because of the greatly increase fines and the possibility of license revocation, the courts will likely force the FCC to be more specific and draw up more detailed indecency guidelines. They are currently vague, to say the least.

I'll use the following illustration to demonstrate how vague the FCC's current guidelines really are. Let's suppose that none of the roads or highways we all drive on everyday had posted speed limits. Instead, let's suppose they just had signs warning us not to drive too fast. Then let's suppose that the police were allowed to subjectively write tickets whenever they thought someone was driving too fast, but would never actually define what they thought "too fast" really was. That's similar to how the FCC operates. It doesn't provide any specific guidelines and only investigates a claim of indecency when someone files a complaint. It never explicitly states what a broadcaster can and cannot do.

Now, going back to our speeding analogy, let's suppose that we (along with the courts) tolerated this kind of speed enforcement because the fines were relatively small and no one's license was ever revoked. However, what do you think would happen if the governing authority decided to greatly increase the fines for speeding and allow the possibility of license revocations for such violations, without giving us specific speed limits? We would not stand still for such a thing and neither would the courts. Posted speed limits would be mandated.

With the FCC forced to write more specific rules governing indecency, it could find itself in a very precarious position. If, for example, the FCC strictly forbids specific words from being used and/or specific body parts from being shown on broadcast TV, it will invite another court battle that it will probably lose. However, if it explicitly lists situations in which certain words can be used and/or certain body parts can be shown, broadcasters will begin to find loopholes in these rules and exploit them. We all know that the more specific a law or rule is, the easier it is to find loopholes in it.

The bottom line is that more aggressive enforcement of indecency regulations on broadcast TV and radio could backfire and actually lead to even racier content. Members of Congress would be advised to look before they leap.

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