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Content Mistakes You Don't Want to Commit For Article Marketing
Information-based marketing is one of the most effective techniques in getting targeted prospects to sites and converting them into buyers. After all, those that go online are looking for content of some sort to help them solve their problems.
It is no surprise that article marketing, whereby you submit articles to article directories, to get your site noticed is gaining much popularity. There are many tools that people can use to make the process of distributing their articles more easily. Though these tools are invaluable in getting the content more exposure, this is not enough.
In fact, you should first focus on getting your content right for article marketing. It is not just the mere use of creative writing skills. Let us take a look at the common mistakes made in the article content:
1. Failure to Educate. This happens when you become overly focused in selling your web site or product, without providing some useful information to the readers of your article. In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion. These form part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. Do the pre-sell through information sharing and through your articles. And let the sales letter on your site do the hard sell.
2. Failing on Using Good Keywords. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results by using good keywords? Just be sure not to overdo them. Some authors are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support the use of achor text.
In addition, having the right keywords ensure that your articles get easily picked up by webmasters looking for reprint content. Part of doing well in your article marketing is having your articles picked up by publishers with a large number of audience.
3. Failure to Promote Effectively. It is funny how some authors can even fail to promote themselves properly in the content. You have authors that are overzealous in selling their web sites and products but there are also some that do not know how to market themselves artfully in the content. Weaving your personal experiences in the content is a great way to let readers think that you are an expert and know what you are writing about. There is no blatant hard sell and you are viewed in a positive light.
4. Failure to Consider the Needs of the Publisher. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks and do proper research and writing.
In the end, it is all really a matter of choice on your part. You can get some exposure from the increased links back to your site. Or enjoy massive exposure from a little more effort in making quality content.
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Evelyn Lim is a writer and an online market strategist. Her article directory site is a growing database of content on health, business, internet marketing, finance, home, etc . To submit your articles, please visit http://www.ArticleMap.com rightaway!
To Market to Market: How to Ensure Content is King on Your Website
Perhaps it was the dot-com hype or perhaps barriers to entry on the Internet are just way too low. Whatever the reason, intelligent and otherwise successful entrepreneurs continue to throw money at web sites as if they were buying billboard spots on the strip in Vegas. And more often than not, placing good content on those sites is an afterthought.
It shouldn't be. Here's why:
Your web site's content defines your product.
Your web site's content is your location.
Your web site's content supports your price.
Your web site's content promotes your offerings.
In short, your web site's content is a microcosm of all things marketing. Your content should be the heart and soul of your web-based business unit, even if that unit is part of a larger offline framework.
There is a common denominator amongst all people buying something on the 'net: they want relevant, timely information and they want it now. When a searcher lands on one of your business pages, it is because he either a) typed in your URL with a purpose in mind (to seek relevant information in a quick, efficient manner) or b) clicked over to your URL with a purpose in mind (to seek relevant information in a quick, efficient manner).
You cannot escape this dynamic, nor should you try by building a site around funky graphics, fascinating color schemes, or excessively long "resource" (i.e. links) pages. Searchers and the search engines they rely on are not looking for this kind of pseudo-content. Without the presence of easily retrievable and highly relevant information (read: "good content"), all the charm and good looks in the world will not make a web site perform.
Creating good content takes a little sweat and a lot of dedication. Better rankings and more qualified traffic will not happen over night. However, the following time tested methods will help you build a content rich site that, in the long run, will bring traffic that is willing to spend:
1) Think about ways to make your site "sticky." Produce or syndicate content that is useful, current, and demonstrative of your unique capabilities or offerings. Be sure to address your target market's information needs in a way that is not easily duplicated. Write articles, give away a useful download authored by you or a colleague, or teach a skill. You will establish your credibility as an expert--a must on the web--and enjoy more repeat traffic as a result. In turn, your target market will get to know you better and trust you more.
2) If you have time, motivation, and a love of writing or journaling, consider publishing a weblog . However, I give this advice with caution because it is--like so many things on the Internet--very easy to start and even easier to forget about completely. But if you are disciplined enough to post thought-provoking commentary on a regular basis, blogging may be your ticket to good content. Everyone from nine to ninety is doing it, and there is a good chance your target market is too.
3) As your mother said, you can't please everyone all of the time. The answer: niche! When you target one or two highly specific markets, everything you do online has more impact, mainly because you get to know your audience more intimately. Think in terms of easy market research--specialty forums and blogs abound. In turn, creating relevant content and sales copy will come more naturally and help you avoid the hard sell.
4) Even if you choose not to formally optimize your web site for the search engines (although I hope you do), spend a few bucks and do some keyword research over at Wordtracker or KeywordDiscovery (.com). Then use your findings to brainstorm ideas for building relevant content. The idea is simple: give people what they want and they'll keep coming back to you for more.
5) The search engines' single most important goal is to return relevant content to searchers. That content is returned in the form of links to individual pages. Therefore, the better you are at mapping relevant content to strong themes on each of your pages, the better you will do in the rankings.
6) Do not write just for the search engines if you publish articles. Indeed, utilize key terms in your copy if they flow easily and are topically appropriate, but resist the urge to use articles as a vehicle for spamming. The search engines don't take kindly to this; nor will your visitors appreciate your obnoxious writing style. Authenticity will take you a long way down the path to creating excellent content.
These exercises in targeted content building will jump start your Internet marketing success, forcing you to constantly review your offerings and the way you communicate their benefits and features. By staying on top of the content game, you stay in touch with your target markets, and that is always a win-win proposition for anyone trying to get noticed on the world wide web.
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Karri Flatla is a business graduate of the University of Lethbridge and principal of snap! virtual assistance inc., a small business consulting firm providing business communications and online marketing services to solo professionals. Karri also produces Outsmart, the email newsletter for small business with big purpose. Visit http://www.snap-va.com for more information.
Search Engine Marketing and Website Content
What is one of the main keys to successfully positioning your web site in the search engines? The simple answer is, Content!
Why is content so important to your web site?
Many businesses feel that having a small amount of content is enough, and the rest of the web site will sell itself! This may be the case with a small percentage of business web sites, but in the majority of cases you will lose out by not having strong content throughout your site. Read on, and you will find out why...
The aim of most businesses with a web site is to successfully market their web site and increase sales. This is a much cheaper form of advertising than other main stream advertising media.
There are quite a few components that make up a successful internet marketing campaign. They include,
1) Competitor Analysis 2) Keyword research 3) Linking - Internal and External 4) Coding your meta tags i.e. Header Tag, Description Tag, Keyword Tag. 5) Well optimised Content
The focus of this article is web site content. That web site content is a very important element in most successful internet marketing campaigns, cannot be stressed enough.
Now don't get me wrong; I am not saying web site content is the only component you need to have for a successful internet marketing campaign, other elements are also very important. Content is a very strong element if the search engine is to correctly identify where a web site belongs in its search engine listings. Other elements used in search engine marketing -see the elements listed above- can be manipulated to try and deceive the search engines, but good solid web site content will give you an advantage over your competitors that have little or no content.
Why will it give you an advantage? If your web site content is dedicated to a particular subject or theme, then search engine logic will be able to determine where your web site will best fit within its search pages.
Even though this article is mainly focused around the benefits that strong content brings to your search engine rankings, don't focus purely on the search engines when writing content for your web site. After all, the main purpose of having a web site in the first place is to attract customers who will buy your product or service, not search engines!
Website content should have the following components:
1) Relevance to the product or service you are offering; 2) Incorporate targeted key phrases throughout; 3) Focus on the relevant sales message per product/service, as well as making it informative. 4) Free information, articles or hints and tips.
1) Relevance to the product or service you are offering;
Many web sites make the mistake of covering multiple products or services on a single page. Not only can this be confusing for visitors to your web site, but it also means that your overall keyword density on each page is weak. The aim is to ensure your relevant keywords appear often enough throughout your content to give you the opportunity to attain high rankings in the major search engines for your targeted keywords.
Note: Wherever possible, make the focus of each web page relate to one particular product or service.
For businesses that offer a range of different products or services, this can sometimes be quite difficult to effectively manage and organise. This is where it is of more benefit to hire a professional web designer to manage the structure of your web site more effectively. Your web site needs to be clear and concise for your customers as well as being effectively optimised for the search engines.
2) Incorporate targeted key phrases throughout;
Key phrases are an important part of any search engine marketing campaign. Most search engine marketing specialists will tell you that your keywords should make up approximately two to five percent of your content for optimal results.
Note: This percentage range is an estimate as there is no documentation provided by any search engine company to support this.
I will not go into too much detail here regarding key phrases, but if you would like to find out more, look out for my article on researching search engine key phrases which is coming soon.
3) Focus on the relevant sales message per product/service, as well as making it informative.
a) Relevant Sales message:
"Click here to find out about our special offer for the month of December!!!"
This statement is referred to as a "call-to-action". A Call-to-action triggers a user to perform a certain action; in this case the action performed is clicking on this special offer. Various sales and marketing research shows that when a call-to-action is used, the conversion rate to sale or enquiry is significantly higher.
b) Detailed information relating to the product or service being sold:
There are two main types of users that visit web sites: those that like detail and those that want the information they are looking for delivered in brief summary.
For the purpose of this example, let's refer to:
Detailed person - Person A Summary person - Person B
An article like this is written to target "Person A", as "Person B" generally isn't interested in reading an article of this length.
With this in mind, when writing web site content that has a sales focus, ensure that you provide your summary or sales message in the initial one to three -short- paragraphs, and then continue with the detail in the following paragraphs.
Alternatively, where it fits the structure of your web page better, provide your product or service summaries on a main page, with links from each category to a page dedicated to the full content information.
The last thing you want to do is overwhelm someone with so much information that they don't end up reading anything, and opts out for a web site that provides information that is delivered in a much simpler format.
4) Free information, articles or hints and tips.
Create reasons for your customers to keep returning to your web site!
How do you create reasons for visitors to return to your web site? Free information that relates to or compliments your product or service is a great way to keep visitors coming back to your web site, i.e. if your web site focuses on bathroom tiles, provide free tips on how to care for your tiles, or on the best method for laying the tiles for those that want to "do-it-yourself". You could create a dedicated section within your web site titled "Do-it-Yourself".
By providing free helpful information, not only are you adding extra fresh web site content; you are also providing extra reasons for your customers to keep returning to your web site.
Note: A visitor to your web site may not want to buy from you today, but if you can give them a reason to remember your web site when they are ready to buy, there is a very good chance you will get a sale from them at a future date.
How often should you add Content?
Ideally if you could add or make changes to your web site content everyday it would greatly benefit your site in terms of search results. However, unless you have someone managing your web site full-time, this is often difficult to manage.
I recommend that you make at least small adjustments/changes to your web site on a weekly basis, and add fresh content on a weekly, fortnightly or monthly basis. This will keep the search engines interested in your site, and when you do make changes they will be quickly picked up and listed in the search engine results.
For any content on your web site that is no longer relevant, or is out of date, either remove it, or where applicable archive it on your site. Blog software is ideal for effectively managing articles or updates on your web site. Just ensure that if you do setup a Blog on your web site, that it has the ability to archive and sort your articles and updates effectively. An example of a Blog used in this way, is the current Search Engine Marketing Blog I use on my web site.
Ideally I recommend you write articles or hints and tips yourself wherever possible. The benefits to you and your business will include;
- Credibility in your customers' eyes as they will feel comfortable about your confidence and knowledge of your product. - Fresh original content for your web site which search engines (especially Google) love.
If you are unable to write content for your web site due to time restrictions, or feel you don't have sufficient skills to write a professional content, there are other resources available to you: -Free articles sites where you can download and use articles on almost any subject you can think of. - Hire a professional copywriter to write your content for you. This is a more expensive option, but gives you the added advantage of fresh original content.
Having a web site that is rich in well optimised content will have your web site well on the way towards being successful in your search engine marketing campaign. Don't be discouraged if you don't have much content on your web site now. It is never too late to get started, and no time is better than the present to get started!
Note: To-date, no matter what search engine algorithm changes occur, content has always remained an important component for search engines to determine where a web site will rank for specific keywords within their results.
Original Content and Blogging
There is a discussion on the web of importance of original content on your weblog pages vs. syndication (small excerpts from other site posts with link, there is also problem of reprinting material.)
I think to understand what is what here first we should divide niche blogging into two categories based on what particular weblog offer to visitors: 1.Opinions and thoughts on some Subject(s). 2. focusing on Products like cameras, cars, software etc. Here I assume that either subjects not invented or products not produced by blogger. (It is evident that problem of original content doesn't arise if blogger is himself producing products he talking about) Main assumption I make here is that you want to attract audience.
Now having these two major weblog sphere categories, let's apply our question of Original Content. Now, when we made such division, some evident things appear on a surface.
Syndication approach in filling content on a site which is focused on some problem or discussing some subject - is dead approach in terms of attracting big audience. There are few cases when I returned to a site from which I found a link to a interesting article, unless there are a lot of original and interesting material.
Since the blogger did not invent the subject but just focusing on it, I expect him to cover subject with his original thoughts and material. If the weblog is just a container of excerpts of other authors articles with links then this weblog looks like incomplete collection of links on subject. And I better google for subject next time.
On the other hand, when the subject is a product (cameras, phones, gadgets etc.) then syndication approach may work to some extent. You call your site "Bla-Bla-review weblog ", you put some information on a product (I don't think that product manufacturer will sue blogger for reprinting specifications of a product?) and make short excerpt with a link to product review article (that is what one Australian professional blogger does for living from his home). Add search engines love of blogs, some time (do not forget to post regularly new products information), mix content with ads and you may at least cover your hosting expenses.
With this kind of weblog you get a lot of visitors going to buy a product and searching the net for reviews and opinions on this product. You will not get a lot of coming back visitors, but a lot of visits through search engines.
Sure, I simplified the question and there are blogs focused on interests and alike and many just don't care. But basically, when your primary goal is to attract visitors then you should consider this issue. These were just my thoughts.
Author's thoughts and opinions on Web Publishing issues, Blogging and also some WordPress and Joomla workings at - www.mamboat.com
Hey, please visit the Internet Marketing web sites:
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