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Are You Content With Your Branding? 5 Simple Techniques to Make Your Website a Household Name

The best brander I've ever come across on the web wasn't even trying to sell anything. Lance Winslow, die-hard article-writer and EzineArticles.com fan, gave me a swift kick in the right direction with his latest "accidental" strategic article campaign. Thanks to Lance's brilliance, I was reminded of what you and I both NEED to do to build a powerful online presence.

Here are five tried-and-tested tricks you can borrow from Lance Winslow the Franchise King of CarWashGuys.com, to get your message out to the masses and make sure everybody knows YOUR name.

1. Give yourself a tagline.

A tagline is the opposite of a headline because it comes last instead of first. Your tagline is the "punctuation" at the end of your marketing statement. Every famous big-name brand has a tagline and so should you. Examples: "GE: We Bring Good Things to Life." "Burger King: Have it Your Way" (Am I dating myself with these samples?).

2. Get a great-looking logo.

You want to activate both hemispheres of your reader's brain and cement yourself in there. A logo does a nice job of this. Choose one that matches the "style" of what you offer, make sure it contains your signature font and color scheme. Don't forget to add that tagline!

3. Spring for a domain name.

Make it catchy and memorable. At $8 a pop from GoDaddy.com, there is no excuse NOT to register your site with a domain name that will be remembered by your visitors and that you can implement in your branding strategy. Add your domain name to your weblog posts, emails, network comments and articles for instant recognizability. Don't be lazy now!

Register for a special 19 page Free Report on PDF that discusses article marketing and how real content will help you keep your site from getting banned! You'll also receive the highly acclaimed Article Marketing News Newsletter! It's free! Sign up today!

4. Use repetition to drill your message down deep.

I repeat: Use repetition to drill your message down deep. I hope Lance doesn't mind, but I am borrowing his tactic because it is dead-on for capturing traffic and page views while mesmerizing your audience. I recommend you put this strategy to work right now. The trick: fire off round after round of articles with matching themed headlines. Read the headline at the top of this page... I'm doing this as we speak.

Bonus Tip: You Prepared the Plan, Now Execute.

Here's what you MUST do to bring your branding effort to life. Get into the habit of branding yourself in every single piece of content you send out there. That means uploading your logo to every site that offers the option, tagging your emails, weblog and forum posts with your "branding line," URL and call-to-action. And of course, that killer article campaign with the repeating headlines that even your competition can't help but stare at with envy!

Are you ready to brand like a pro? Good, let's get cracking and make you a household name.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the Writer of this Article

Are You Content With Your Crowd-Wow Factor? Six Reasons to Emulate Eminem if You Want Loyal Web Fans

Let's blow past all the reasons so many folks despise Eminem. He's confused about what race he is, he says mean things and he's sending the wrong message to today's youth. Sure, we know that Eminem is the quintessential Bad Guy. But let's take a look at what makes Eminem sticky, like your web marketing personality should be.

Last night, Eminem's concert was being aired on my TV and I confess I kind of watched some of it while writing articles. I couldn't help myself; the guy is THAT magnetic. So without further ado, I bring to you... Five Reasons to Emulate Eminem if You Want to Become a Web Guru.

1. Eminem Means What He Says... do YOU?

Right or wrong, Slim Shady is one emphatic dude and that is exactly the way you MUST speak to your audience if you plan to build up to Guru Status. People don't follow weaklings. People follow leaders who are 100% sure of what they say. The best way to show your self-assurance is to PREACH, PREACH and PREACH some more. Never doubt yourself, at least not out in public. I mean never!

2. Eminem Loves to Stir Up Controversy... do YOU?

Who's weblog are you going to read; the wishy washy mouth breather's who parrots and whines all day? Or the guy who makes people sit up straight and take notice because he states his opinion and is ready to whip out his debate guns if the need arises? Be a little bit controversial in your web content if you can. Of course, unlike Eminem, a marketing professional should never be out to hurt or offend people with hateful talk. But you must have your own thoughts, and all the better if a few of them challenge the status quo. Be a ground breaker!

3. Eminem Is Lyrical... are YOU?

Don't let those goofy lounge suits and the profanity fool you. Rappers are geniuses in their own right-- lyrical geniuses, that is. When was the last time you freestyle-rhymed a barrage of well-executed insults at a buddy and blew away the crowd of onlookers? Um, probably never? LYRICAL is exactly what you NEED to be when writing web copy for your business web site. Your copy should have rhythm, steady beat, perfect pacing, alliteration, clever wordplay and original phrases. Heck, you can even bust a rhyme from time to time like the rappers, poets and songwriters do. If you can't create it yourself, hire a professional to create engaging copy that's so tight it's on springs... and just like those pop lyrics, it positively SINGS.

4. Eminem Can Put the Crowd Under a Spell... can YOU?

I nearly became hypnotized myself while watching Eminem put his audience in a trance this weekend. Charm and disarm your web visitors and fans like Em does. Be intense! Get a harness on your power to whip up the energy in a room (or web forum) and move people to action. Get control of your copy. Whip your web site into tip-top shape, with an emotional pull that your reader cannot resist. It takes charisma, persuasion and sheer will power to put what you preach into common practice. Take your cue from Marshall Mathers and start converting those admirers of yours into loyal paying customers any and every way you can!

5. Eminem Does Dead-Ringer Impressions of Other People... do YOU?

Ever listen to Eminem pretending to be someone from a foreign country, doing a "Valley girl" impression or making fun of the way politicians speak? Blasphemous as that may be, that means he has an ear for how people speak - their tone, their inflection, the emotion behind their words. You must possess this same talent of "emulating" others if you want to sell things on the web and be good at it. Each product that you sell in your lifetime must effectively speak the customer's language, talk his talk, walk his walk and essentially BE the customer, speaking through your product. If you're a natural imitator, you'll no doubt excel in direct marketing and up your Crowd Wow Factor.

6. Eminem Emotionally Connects With the Audience... Do YOU?

You MUST engage your reader if you want him to keep coming back for more. Just like Eminem makes every single person in his audience FEEL SOMETHING with his intense, emotionally-stirring lyrics... just like Eminem reaches out to touch the crowd with his own hand... you must reach out and touch your audience with your words.

In your copy, you must produce the desire for your product by tapping the needs of your audience. The words on your page should make the reader feel like you understand him so well that you're practically best friends. He must agree with what you say to the point of being utterly convinced that you can provide the solutions he's searching for better than the next guy.

So are you content with your Crowd-Wow Factor, and ready to become a Bona Fide Web Guru? Then take your lessons from that disturbing rapper guy, Eminem... and start converting fans into loyal customers as soon as TOMORROW.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the Writer of this Article

Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.

Hey, please visit the Internet Marketing web sites:

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