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Blogging Your Way to Benefits

While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user. Blogging is an evolving technology which when harnessed by an individual could make it very easy for anyone to communicate effectively. It empowers the individual in ways hitherto not available so easily.

Blogs are dynamic web pages which can be created by anyone without any hassles of technical knowledge about web design or HTML. It is an easy to use program like the email. Just type and click to be visible as a web page. All major email players like Yahoo, MSN and Google now provide a blogging service. Just sign up for free select a template and follow the customization instructions and within moments you are online with your web page.

How can an individual use Blogging for benefit?

Use it as a Method of Personal or Public Communication

Use it to post your communications to a select group of people or widely and publicly to communicate within your specific area of expertise or business.

Use It As Your Journal

We all know the importance of writing a journal. You can make a journal of events and thoughts which you may feel will help others. You can write about your life and work, the society, your views on everything which you feel counts and others must know about it. In a evolving society individual expression and the freedom to self publish can bring about a global social revolution by shaping opinions jointly with the community and spreading like a viral.

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Knowledge Sharing

Use your weblog to write articles, views and comments on your industry. Use it to share knowledge about your industry. This will project you as an expert improving your business and career.

Networking

You can link to others in your area of expertise or industry by linking with similar blogs. This will help you network and create a wider context as well as content for your weblog . With a comments feature added to your weblog you can make it interactive with more joining your weblog , adding fresh perspectives to issues.

Business Tool

It is the most cost effective tool for small business or professionals working independently. You can use the weblog to promote your business, interact with your customers, give advice and develop business with an interactive web page where your readers can post their own comments and feedback.

Linking to Content

No more the hassles of book marking WebPages. You can simply put a link in your posting along with your comments which could be accessed by you as well as your community and social network.

There are also simple technical aspects like using RSS, which can create immense exposure.

An individual can put a weblog to good use in ways only his own creativity and needs would limit. It is still early days. Just register and start blogging for your own self development.

Related: Content Management - Content Hungry

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This article is copyright © of R.G. Srinivasan a managerial professional, Writer and Author. He writes a regular weblog on home-business resources http://www.home-businessresources.blogspot.com for online marketing tips, small and home business resources, opportunities and online promotional strategies.

Pheedo- A Blogging Tool

Pheedo started to help thousands of bloggers, micro-publishers and large media outlets which are in need of a flexible advertising solution. Its aim is to provide publishers and advertisers the tools needed capitalize on the business opportunities surrounding weblogs and syndicated content feeds. Pheedo creates tools that help individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content feeds with simple, but still robust software and services. Pheedo provides solutions to the publishers and advertisers.

Solutions for Publishers

Solutions for Advertisers

<u>Solutions for Publishers</u>

Pheedo provides tools to publishers which help them in increasing the traffic and monetize their content. It focuses on RSS and weblog publishers, understands their business and develops tools according to their needs. This software has three parts Pheedo feed manager, Pheedo weblog network and Blogsnob traffic exchange.

Pheedo Feed Manager

It helps web publishers of all sizes efficiently manage, serve and report on ads in RSS/Atom feeds. Create an instant revenue stream by inserting ads from partners or sell ads directly from the site. Its intelligent system specifically built to understand how each aggregator thinks. It serves the appropriate ad based on the unique characteristics of the feed reader.

Features

1. This software provides different kinds of reports like revenue reports, real time campaign optimization reports, and campaign performance reports for advertisers and agencies and feed statistics like unique users, click through stats etc.

2. This tool delivers target advertisements to specific audience segments based on category and performance and delivers targeted ad by aggregator type.

3. This tool helps in smooth and continuous ad delivery through spikes in traffic or natural business growth.

4. It allows for creative adjustments to be made immediately and parameters can be defined by time, date and click-throughs.

Merits

1. No bandwidth costs incurred by feed traffic spikes reduce infrastructure costs and increases revenues.

2. This tool is easy-to-use, flexible and turnkey service to get you up and running in a matter of minutes.

3. This tool has complete control over placement of ads in feed and advertisers.

4. No need to build costly infrastructure. Provide anytime, anywhere access through the Internet. Enterprise version is also available.

Pheedo Blog Network

This software provides the tools and control which helps in creating an instant revenue stream from your weblog by leveraging our advertising partners or selling ads directly from your weblog . Its focus is on helping weblog publishers monetize their content. Its cost-per-click solution and category targeting helps in tapping into new revenue streams.

Features

1. This software is flexible and matches the look and feel of the ads with the web site.

2. This software provides real-time tracking and reporting which helps in knowing exactly the revenue generated from your content.

3. It provides ad management means controls which advertisers appear on your weblog or feed.

Merits

1. Monetize the content- Weblog publishers now have robust software and advertising partner that can help leverage their quality audience and content.

2. Maximize the revenue- To improve the performance and increase your revenue, the ads are targeted by category. This is a more efficient method of buying ad inventory compared to purchasing keywords

This article is sponsored by: www.softwarereviewblog.com

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