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In "1 - Blogging: Let's Get You Started" we ended with the subject of content. Fresh topics are important to keep your weblog readership interested, and now we're going to discuss just how you can do that.

What are you going to write about? It should be a topic that you're passionate about or are at the very least interested in. If you've chosen blogging as your new career, then you don't want to torture yourself by writing about something that you have zero interest in, otherwise you might as well return to that mundane job you just quit!

Feelings and emotions show through your writing, so your readers will notice any indifference you may have toward a certain topic that you find boring. Don't forget the advice about writing with a personality. Forced writing will not establish you in the world of blogging at all.

Once you've chosen your main theme -- or if it has chosen you, then that's even better -- start posting to your weblog and try to get into the habit of doing that at least once every day. It doesn't always need to be a long post; it could be a comment on something you read in the newspaper today or a segment that you saw on the breakfast news program on TV. Think of yourself as a gigantic container ship, that needs a lot of effort to get moving. At first, you'll budge just a foot or two and later you'll trudge slowly on until you're at full speed. Before you know it, it'll take a lot of effort to stop you!

Nevertheless, regardless of how well you know your topic, you're going to run out of fresh input at some point, so let's look at some content brainstorm ideas.

1) Check out what other bloggers have to say on the current state of affairs in your field of discussion. You can find related blogs by visiting http://blogsearch.google.com/ or http://www.technorati.com. You'll learn from other blogs and you can also comment on what others have to say on your own weblog !

2) Once you’ve established contact with other bloggers, you’ll have almost inexhaustible input to keep you going for a while, so there won't be an acute need to search for content to write about. Should you still be stuck, then you can search for news articles related to your niche in you local newspaper or online.

3) By joining a few forums related to your niche -- just choose the ones that are the most focused on your particular area -- you can engage in conversations with others who share your interests. This is a great way to build up a Q&A bank and interesting discussion topics to write about. An added bonus is that your forum posts will quite handily generate traffic for your weblog and, hopefully, profits.

Try to maintain your daily posting habit. The major search engines love fresh content and they are more likely to spider your weblog frequently, which will also result in getting you extra traffic.

The subject of traffic will be discussed in a future article, so don't worry about that right now. Just keep writing and posting and building up that momentum -- you'll be an established blogger before you know it!

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Blog Entrepreneur: Blogging Is the Perfect Internet Business

If someone were to tell you that you could create a global business, completely for free, with nothing more than the tools you already have, and the investment of your time, you'd question their sanity.

Nevertheless, it's true. If blogging appeals to you, you can create a viable Internet business within a few months: for free.

Blogging is a new development in online businesses. Essentially, it's instant publishing. Because entrepreneurial blogging is so new, you have a great opportunity to build your business before others copy what you're doing, so get started now, and start building your own online empire.

Let's look at five business models for your new Internet blogging business. These five models can be combined if you wish – there are no rules in blogging. You can change the business model of a weblog at any time, to a model which generates more income.

Each of these models has the potential to earn you a six-figure income. They are:

Many businesses develop affiliate programs, because they can recruit a sales force of thousands of people, with little expense. The appeal of affiliate programs for affiliate marketers is that you don't need a product or service – you can start selling others' products, on commission.

If you intend creating an affiliate weblog , select the products that you'll be selling before you create the weblog . This is because you want to be sure that there is a wide range of products that you can promote. There's nothing worse than developing a weblog , and finding out that the well is dry: you've picked a niche where products rarely change, and in which the products are so standardized that there's nothing new to write or podcast about.

In this model, your weblog is the online equivalent of a magazine. Just as a magazine has features and advertising, so does your weblog . In this business model, your content is vital, because you're counting on your content to attract advertisers.

If you choose to develop a Web publisher weblog , you've got great models – the thousands of magazines which are published each year. Check out a couple of your favorite magazines. Usually a monthly magazine will have a theme for each monthly issue, with two or more stories devoted to this theme. The magazine publishes its editorial calendar a year in advance, so that advertisers can line up their advertising for a specific issue.

In the sales model, you devote a weblog to a single product, or range of products. When offline companies start blogs, their blogs are sales blogs – they're using their blogs to sell their products. If you have products that you want to sell, a sales weblog is an excellent business model. You could sell a product that you've created – an ebook, a DVD, or art work – or products that you buy from others, and resell.

If you're already running a business, you could start an entrepreneurial weblog to act as the marketing arm of the business.

On the other hand, if you don't have a business, look into having products created for you, or buy products which you can resell on your weblog . Look in your local Yellow Pages for manufacturing companies: you may be able to find products that you could resell at a profit. Of course, there are many wholesaling companies online, but the benefit of dealing with a local supplier is that you can inspect the products that you're selling, to ensure quality. Your shipping costs will also be low, resulting in more profit for you.

While the sales weblog sells products, the service weblog sells services. If you have a service that you sell, then you could create a weblog to generate customers for your services. Or, you could sell the services of other people, via a weblog .

If you're selling a service, you know that it's hard to differentiate yourself from the thousands of others who are selling the same service. A weblog is a way to do that. If you're a dance coach, for example, you've got plenty to write about. You'll attract lots of new business, and you can bring in additional income when you solicit your equipment suppliers to advertise on your weblog .

Blog networks are groups of Web publisher blogs formed into a network. There can be half a dozen, or hundreds, depending on the ambitions and interests of the owner of the network. Blog networks usually derive their income from advertising.

If you want to develop a weblog network, your aims will be to: develop a mission for the network, as well as a clear idea of where and how you'll add blogs to the network, and where and how the revenue stream will be built.

So, there you have it. Five different business models for your weblog -based Internet business. Now all you need to build your new Internet business is enthusiasm, inspiration, and time.

Angela Booth is a copywriter and veteran career blogger. Her new ebook, Blogging For Dollars, helps you develop a lucrative blogging career, and gets you started as a blogging entrepreneur. The ebook will be available from August 2006. Read the book's weblog at http://www.dollars2blog.com/blog/

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2 - Blogging: Let's Brainstorm for Content

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Blog Entrepreneur: Blogging Is the Perfect Internet Business