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Everything About Video Blogging, or Vblogging

It had to happen. First blogging - weblogging - catches on like wildfire, and everyone is posting their thoughts, tirades, or just minutiae online in their own blogs. Then podcasting came around - the equivalent of blogging in audio form. Today, the hottest new thing is video blogging (also called vblogging or vlogging).

What Is a Video Blog?

In its simplest form, a video weblog (vblog or vlog) is the posting of serial videos to a web site, with an audience response encouraged. Even though this new form of web communication is in its infancy, videobloggers have already started making regular postings online.

Many vbloggers are using video blogging to create their own miniprograms, using an RSS feed to deliver new episodes automatically. Others are experimenting with the new technology. Like any new community technology, there is no telling where vblogging is going to go in the future.

Why Use a Video Blog?

You may already express yourself in a regular weblog . Think about all the communication you're not delivering by writing everything down: the smug little facial expressions, the tone of your voice, and the clever repartee between you and a partner.

Besides this, video blogs are a fantastic tool to deliver indescribable content. Being in the right place at the right time can make your video weblog take off. Or if you like to weblog about sporting events, a video weblog can enable you to capture the action and deliver it to your fans, not just describe it in too-pale words.

If you're a long way from home, a video weblog can also be a great way to keep up with friends and family. Think of it as a great new way to share the baby's first steps with his or her grandparents.

And then, you may have harbored a secret dream to be the next great television newscaster or reporter. A video weblog may be your perfect chance.

How To Make a Video Blog

Creating a video weblog isn't as straightforward as regular blogging. With an ordinary weblog , you just have to be able to type in a regular post. But with vblogging, you'll need to have access to a good computer that can work with movie programs as well as a camera that can take video as well as snapping shots.

The first part is the easiest: create your digital video on your camera or camcorder. There are an infinite number of ways you can put your vblog together; you're not tied to a studio and you don't have to adhere to any rules you haven't made up yourself. Once your video has been created, you should download it to your computer in preparation for formatting and compressing it.

You can use a variety of different movie programs to work with your video weblog , but the most commonly used are iMovie (for Mac, comes as part of the OS) or Movie Maker (for PC, comes as part of Windows). Others widely used are Final Cut Pro and Avid Free DV. If your camera or videocam create movies in Quicktime format, Avid Free DV is a great idea.

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Once your movie is downloaded, you can use your movie program to make any video clip changes, insert new film, create titles and/or subtitles, and even add music to your video.

After you've finished editing your movie, you'll need to compress it in preparation for uploading to your vblog. But here's the catch. You want the movie compressed as far as possible so your audience will be able to download it and view it quickly; but the smaller you compress your movie, the less sharp your video quality will be. The idea is to find a happy medium, with your movie as small as possible, but with enough resolution left that your audience isn't squinting to turn your grainy square-pixellated image into something vaguely human.

As you work with changing the compression of your movie, you should be able to monitor the predicted file size at the bottom of the dialog window (in any of the above programs). Ideally, you want to compress your movie into no more than 5 megabytes (5000 K, roughly). If possible, you should compress it down to a single megabyte. Video blogs filmed with minimal movement and with a solid-colored screen behind the vblogger's head will compress the most, but they're the least fun type of video weblog to create.

After you've compressed your video weblog , you're ready to post it online. As a compressed Quicktime movie, you can just place it on your web site with a link directly to it, just as you would with a regular web page. Or you may want to get involved in a video blogging community; if you do this, each community will have its own rules for putting your new vblog up and arranging introductory information around it, and you should read this carefully.

You should also read the users agreement carefully. Some video blogging sites may not accept vblogs with certain types of content; others may help promote certain types of content. You definitely need to know what your chosen video blogging community will help with and what they frown upon.

After posting your video weblog , download it once and look at it carefully. Does it download quickly? How is the video quality? Anything you need to change?

Once you're happy with your new vblog, promote it. Set up a link in your email signature line, or post links to it on bulletin boards you frequent. Creating the vblog is only half the work; someone has to view it now!

To help ensure your vblog is not lost in the shuffle, create some text around it, too. The major search engines only search text, not video. You must give them text to categorize your vblog, or they will ignore it.

What Else Should I Know About Video Blogging?

A great additional tool you can use for your video weblog is an RSS feed. This is a technology that allows people to subscribe to your video weblog and have it download to their electronic device automatically, (it can download to a computer, a PDA, a phone, and doubtless by now other devices.)

Congratulations! You have become a video broadcaster now, the star of your own tiny network.

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Vic Carrara runs www.onlyforprofit.com, the one-stop site for help and information on making a profit from your web site.

Blogging

So what is a Blog? Well a weblog can be summed up as this: A frequently and instantly updated web site focused around an industry, topic or personality. A weblog can be considered an online diary of sorts with your daily/weekly entries being called posts. There are two cool things about blogs: 1) You can have visitors post comments to yours 2) You can update your weblog instantly from anywhere in the world with just an Internet connection giving you much more flexibility over the traditional web site.

I bet you are wondering now how a weblog works? Will it's very simple really. Let's take blogger.com which is owned by Google for example. If you have an account already(if not you can set one up very quickly) just sign in, find your blogs name, click on new post, put in your title, web page link and what you want to say and finally click publish post. It's that easy. Your post is automatically published to you weblog for the world to see.

Blogs can be a great tool for your online or offline business. Blogs provide fresh content regularly, an informal voice (your voice) which your visitors can not only respond to but get to know and they can also be a source of revenue via outgoing links and adsense. Blogs are great if you are on a shoe-string budget. You can run your business from one using outgoing links. You can generate revenue by posting ads and products on your blogs. Your weblog can be submitted to search engines such as Google and Yahoo. The best part is that you can do all of this for free!

Blogs are becoming more and more popular not only with people but with search engines as well. Search engines like blogs because they are updated frequently, they are usually interlinked, are better organized and built structurally. A weblog is something you should seriously consider. Not only can they link to your site( if you have one) but they can link to your affiliate products sites and thus generate revenue.

So go out and get your weblog started today. Make sure you keep it updated at least weekly and put some adsense links up. It's all free!

Hi, my name is Shane Wilson and I own Platinum Affiliate Marketing. I started this business not just to earn an extra income but to bring honesty to the Internet marketing scene as well. If you liked what you read in my article, perhaps you would like future mailings of my refreshingly honest newsletter. Just go to http://www.platinumaffiliatemarketing.com/newsletter.htm

Blogging Going Forward

Blogging is your online diary of events, thoughts or for the business person a reserve of articles and comments directed toward your business. That definition is just the beginning of what blogging is becoming -- it's becoming much more.

Since Google Adsense has allowed Google Ads to occupy a place on your weblog -- additional revenue, is at your disposal. "Oh", you say, "is that all?" No way. There are some individuals that do not have a web site, but are utilizing their weblog or multiple blogs to create an income, even testing the waters before a web site goes up, and again, creating a presence on the web. And as for advertising for your weblog -- take a look at BlogSnob at http://blogsnob.simpleads.net.

Your Blog, Your Website

For those who have a web site, your weblog can help you with your SEO process. As your readership increases so will your ranking -- what is dependent on that, of course, is the quality of the content. Content and search engines are extremely compatible as you know -- thus, your search engine ranking can take a big jump.

If you have a web site, here are some ways to getting noticed:

1. A remotely maintained weblog or one on your own server, place a link on your web site. This can help you to increase traffic to your weblog .

2. When you make an entry into your weblog , try to make reference to something on your web site -- this creates an inbound links. In addition, I would use absolute links -- which will enable you to place a couple of keywords in the title. 

3. Be keyword aware -- and relevant to your web site. This helps your SEO process as well.

Blogging Accessories and Necessities

After you have written your quality content -- get it out to the masses -- have it pinged by Ping-o-Matic (http://pingomatic.com/)-- again, it's free. Pinging gets your weblog out to the masses, letting them know that you have updated your weblog and it is ready for them to read.

As your readership increases you may feel the urge to create a weblog forum -- a tagboard services, which enables your readers to interact, as if in, a forum. If you are on blogger.com they have several free tagboards that you can use -- look under "Third Party Add-ons", or do your own search in Google.

Will there be Misuses with Advertising?

Will there be and misuses with advertising in blogs? Yes. People have different agendas, priorities and scruples.

You will probably see article misuse as well as, reader frustration to advertising if it is overkill. Thus, first and foremost, the weblog must give potential readers quality content, and as to advertising -- it must be appropriate without overkill, or your reader will just simply click the weblog away.

For example: 1. If you have more advertising then content -- you've lost the premise of a weblog . 2. And if you put links to your own products within the body copy of another person's article, this, in my opinion, is changing copy, and saying that the author endorses the product. (article misuse)

Blogging can be a positive addition to your web site or even to your first attempt to gaining a presence online. But with everything, there is a right way and a wrong way of presenting your product, service or views on line. Remember, to always keep your reader in the forefront -- by asking yourself -- if I was reading a weblog , what would I want to see -- and most importantly, what would annoy me the most.

To conclude, blogging is beginning to grow, and its uses, are only limited by an individual's imagination, and of course, the search engines rules -- and I might say, individual readers tolerances and your ethics.

Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.biz for free tools, articles related to affiliate marketing, ebooks, how to info, affiliate opportunities - all aimed toward the affiliate marketer and the marketing process.

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