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If You're an Internet Marketer, You Should be Blogging
Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. We're caught! Our natural curiosity will draw us back on a regular basis to get the juicy updates the blogger throws our way.
Wise marketers are incorporating this trend into their marketing scheme. The inexplicable urge to return time and time again is a gold mine to be excavated. After all, isn't that exactly what a marketer's goal is? Not only are people drawn to revisit, but search engine robots can't seem to neglect a site that has regularly updated data. Blogging is a win-win situation that you don't want to miss out on!
Mark was a smart and money-wise kind of guy. He'd spend hours thinking about how to get the most out of his money, and his bank account had a lot to show for his efforts. Mark had been a successful business man for some time, and now he was contemplating an expansion - a virtual expansion that is.
One of the greatest of all business expenses is advertising. Mark remembered how he had snookered his way into free advertising in the local newspaper. While his counterparts paid big bucks for big ads, Mark resorted to figuring out ways to make the local news, which everyone read. It had worked marvelously in the real world, but how could he do the same thing in cyberspace?
Blogs, blogs, blogs! Blogs are the answer to free advertising in the world of Internet marketing online. Search engines will gather your latest news and broadcast them world-wide while you sit back, fold your arms and smile. Who could keep from smiling when search engines index your site free of charge and heavy traffic is being directed to your virtual doorstep without costing you a penny?
Not only will blogs save you a bundle of money in advertising fees, but the very nature of blogs spells out t-i-m-e-s-a-v-i-n-g-s. Marketers are busy people who could use a little extra time to golf or fish. It doesn't seem feasible to think that something as short and sweet as a weblog would net as much interest as a well-thought-out newsletter or sales letter, but in fact marketers across the world are finding it to be true. Hey, get out that dusty fishing pole, and invest some in some new tackle!
While you're out relaxing and enjoying a much needed break, who knows how many people will be visiting your site? It could be....no, don't hurry back to see!
For A Complete Step By Simple Step, "How To Blog Guide"www.effective-info.com This article is Craig Desorcy Anyone may use this article as long as this resource box is not removed and links are made live. Craigdesorcy(at)gmail.com
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Craig Desorcy is an Internet enthusiast who runs several successful web sites. Contact: Craigdesorcy(at)gmail.com
How to Get Started Blogging in 5 Minutes or Less
I put off starting a weblog for a long time because I thought it would be hard. I thought it would be technical. I thought I'd have to install scripts and tear my hair out getting them to work. At that point, most of what I'd read about blogs and RSS was just so much geek-speak.
Was I ever wrong!
When I finally got the courage to give it a go, I went to blogger.com and signed up for an account. To my amazement, I had a weblog set up in about 5 minutes. My first post was uploaded to my site about 10 minutes later.
The only thing even remotely technical I was required to do was enter the FTP settings for the web site my weblog would be published on. But even that wasn't a requirement. With Blogger, you can set up a weblog on their site, Blogspot, and not even worry about FTP settings.
Since then, I've started 3 Blogger blogs on different sites. Blogger remains one of the most popular weblog applications in the world simply because it is so simple to use and set up. If you're a technophobe or don't have the time to learn something completely new, I would urge you to drop by Blogger.com and take a look. You could be blogging - and enjoying the benefits - almost immediately.
Another very simple blogging tool is Wordpress. This weblog is my first Wordpress weblog , and I'm very impressed with how powerful it is - as well as simple.
Wordpress is installed on your own web site, but don't let that stop you. Most hosts that have Cpanel already have Wordpress ready for you to install. Look in your Cpanel for the Fantastico application, click it open, and then choose Wordpress to install. It will automatically install it on your site for you, and you can start blogging right away.
If your host doesn't already include Wordpress in the scripts on your server, you can still pick it up at:
Then go to the Wordpress Wiki for instructions on how to install it in 5 minutes:
Wordpress is free, open-source software. It is very simple to install, even for technophobes, and has a lot of online documentation. There are also many sites with free Wordpress add-ons and templates. I'm using a template for this weblog that I picked up at Alex King's site:
The Wordpress Wiki is a wealth of information on all things Wordpress, including installation instructions, help files, a long list of template sites, and all kinds of hacks and extras you can use to modify your weblog and make it original.
If you're a Wordpress user, another place to visit is the Wordpress discussion forum:
If you're a new blogger, both Wordpress and Blogger are very user friendly. There isn't a long learning curve. And you won't have to learn any new technical tricks. Why not give one of them a try?
For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com
6 Ways That Blogging Can Save You Money
6 Ways That Blogging Can Save You Money © 2005 Tinu AbayomiPaul
Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.
How can you save money with your weblog ? It's pretty simple, so I'll be brief.
Attract search engine traffic without paying the big bucks
If you want Google, Yahoo and MSN to pay attention to you, weblog .
It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most weblog software solutions are either cheap or free.
And you can find out most basic weblog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of weblog tips and secrets, written by successful business bloggers.
Instead of buying links, get one-way links from weblog search engines and directories, as well as getting your RSS feed content displayed at other sites.
Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links at the end of freely distributed articles. Others pay to be listed, or to get linked.
In each of these scenarios, some type of trade takes place, money, free content, or a link back.
When you weblog , you'll find plenty of search engines and directories that are willing to list you free of charge. For the most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself.
If 90 or more of these free, legitimate links back to your site is worth your time, then get you weblog in motion.
Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one on the front of my site, various feeds from my main site have turned up in the most unexpected places.
Cheaper way to study your audience.
As your weblog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask.
True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.
Cheaper (and faster) way to start a resource or authority site.
Five years ago, if you wanted to start an authority site, your best bet was to build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached to it. Last year, your top bet was a feed-enabled content management system, especially as more parts of content management systems began to have content feeds related to them. (I have 12 feeds for each of my PHP-Nuke based sites, though they don't work as well with Google Tap.)
Now, if you want to be the expert, you want to start a weblog .
If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices.
As weblog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you.
Spend less money on advertising as your weblog becomes more popular
I can't promise you that you'll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your weblog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated.
You'll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often.
Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I've found that it's worth the extra money to appear in both versions - ask your favorite publisher for details. For publications that allow this, it's normally only 20% extra
Save money by retaining visitors
You've probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again?
A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series.
Frequent updates can work the same way for your site.
With bloggers being named People of the Year by Time magazine last year, if you're not blogging in 2005, you're going to be left in the dust by other sites in your industry that do. It doesn't have to take up a lot of extra time, and the time it does takes is made up for in the money you can save.
Read more about how a weblog can help you get spidered by search engines within 24 hours at http://www.freetraffictip.com/gbc.
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