RSS Underground - RSS Resources - Dynamic Directory - Article MenuFeatured RSS Underground Blogging ArticleThe Basics of Blogging - Part Three - Keywords, Tags, Categories - Oh Vey! I Am So Mixed Up!Okay so now we know all there is to know about content and keywords. Hah! But you did get the basics. It may be a good point to stop and talk about Keywords, Tags, Categories and all that as well. Logically, in progression this should come much later, but because there seems such misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down. These articles began because of a thread at Absolute Write called "What Is Your Technorati Rank?" On perusing that thread I realized that many writers were placing their hopes in something that just was not going to happen. More so, they were actually misreading the importance of certain "rankings" and thus ignoring the more important factors. If you read the previous articles in this series you now hopefully understand "keyword basics". So we are going to use Technorati for our example. So along comes techie #1 and says: "Hey, you know what. Blogs are becoming mainstay business. They are great for people with no knowledge of HTML and you can literally put up a web-site Weblog in minutes. So now they are multiplying over the net faster than rabbits, and the Search Engines are ignoring them for the most part as most of them contain personal musings and ramblings. So why not create a sophisticated search engine for blogs?" "Great idea," says techie #2, "a search engine from blogs. And that means anyone who has a weblog will want to register with us. But how are we going to build it. Obviously, normative search engine technology is not what we want." "You know what?" says techie #1 "we are going to take keywords, call them by a different name and create a closed system!" And thus Technorati was born. What essentially goes on in Technorati, is you define what you write with "tags", Technorati tags. These are keywords, (with a special HTML parameter). Keywords just like you will learn to use in your meta tags. Technorati then in a CLOSED SYSTEM connects all the blogs with the same keywords. Technorati does not look at content to a great extent (to my knowledge), they pay attention to the tags re: keywords that you input. If you do not input keywords they use your keywords in your Blog setup. Okay this is great for all those people looking for blogs say about hairdressing. So they come to Mr. & Mrs. Hair's weblog because the Hair couple input keywords as Technorati tags. Simple. Technorati now goes one step further. Technorati rates your weblog based upon a few parameters. One of those "important" parameters is how many other people in the Technorati Network (Only those IN the network, or those using Technorati tags) have linked to your weblog or a post on it. So by gaining links (there is no concept on Technorati as "bleeding links" as far as I know), you move up in the ladder. But even Technorati also keeps track of how popular your weblog is. You can have 200 links into your weblog , but if no one visits then your standing will not go up to the top 100.
Okay, that is Technorati. Important for bloggers? Well it is a popular site, and growing. So the answer would be yes. Important for Google, MSN and Yahoo --- not on its own...yet there is one critical Caveat. When someone links to your site in a weblog or web site, the href HTML links are in the code. The Search Engines when they read the code with their bots (see how much web lingo you know already!) sees these links. Those get added to the amount of sites linking to you. They are "hot links" or "back links" into your weblog or posts in your weblog . So linking not only works in the closed world of Technorati tags, but also works in the Wide World of Search Engine placement. Those links are important. Now if you get linked in a very popular weblog , that counts for a lot in the world of Search Engine placement. (As we discussed in the previous articles.) So while it is nice to know your Technorati ranking is going up, what is IMPORTANT is to remember to use their tools of tagging and linking to get others to discover and link to your weblog . That gets noticed by the Search Engines. Not immediately to be sure but if you are being hit a great deal and have links to you, sooner rather than later the Search Engines will pick up your weblog and your keywords. They will NOT look at the Technorati tags though, they will look at your meta tag keywords and your content. (Oy Vey! so many things to remember) Del.icio.us and others work on the same concept, though del.icio.us is more centralized and called a "social book-marking service". Just remember the rule of thumb: The more sites that link to you and your post, no matter for what reason, the better it is for you and your position in the Search Engines. Okay now what are Categories? Categories really belong in Wiki format, and this is not the scope or place to discuss Wiki and the technology behind it. I own a new Wiki site, and you are welcome to peruse JewishPedia because on a Wiki site you can view all the code to each article. Categories in blogs (Wordpress implements them automatically) are a way to search for something. I have Categories in my weblog , but this is a code implemented Category Listing in Google's blogger system, where when you click, the weblog does a Google Blog search in my weblog for all articles related to that word. And thus it depends on Google's specific Blog Search Engine (not their regular search engine). Remember, Google and others have specific Blog search engines. It is important to be on the top in those as well, BUT for mainstream, if you are using a Blog for whatever reason, your goal is to be in the normative search engines as well, and in a good placement there. So there you have it. Tags = Keywords. Technorati uses them in the closed world of Technorati. The employ linking counts as well. These keywords and links, if done correctly, are also very useful for Search Engine rankings if your weblog is popular. deli.ci.ous uses them for "social" blogging. So don't give up on Technorati. Just don't believe it is the golden answer to be good rankings in the Search Engines. It is but one of the myriad of possibilities. "The more sites that link to you and your post, no matter for what reason, the better it is for you and your position in the Search Engines." Related: Business Blogging - Business Blog RSS Underground Featured Article Author Box© 2007, © 2007 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author's information with live links only.) Ted W. Gross's very popular weblog , Cobwebs Of The Mind contains daily updated posts and articles on technology and writing. He also owns Amor Enterprises which maintains Virgin Earth Article Submissions which is designed to accept articles about any country or place in the world. Ted Gross is also a published author and maintains a web site for his works. Blogging - Personal Internet GossipThe internet is a great way to communicate, whether anonymously or out in the open. There has never been a time in history where so many people are doing so much writing. The sneaky thing about the internet is that people end up learning relevant information, even if that wasn't their purpose for being online. The internet is always ahead of the curve when it comes to developing new ways for people to express themselves. It started out with message boards, where people came to post their thoughts and opinions about a variety of issues. It normally didn't require any personal information to post on message boards. The message boards gave way to forums. Forums were a little more organized than message boards, because most forums are centered around a central theme. Plus, a lot of forums required the participants to register before they could view or post on the forums. Forums were created to bring like minded people together. Forums are usually monitored, which means if the posts start to deviate from the purpose of the forums, or if the language used in posts are inappropriate, then the people responsible for the bad actions, could be banned from the forums. Forums also allowed people a chance to private message each other. Private messaging is a way for a member of the forum to send an email to another member, without having to post it for everyone to read. Once people got familiar with the internet, they decided to express themselves in a bigger way, like creating their own web sites. Many people started their own personal web sites. The subject of these sites varied from their lives to the lives of their pets. Although most of these sites weren't being created for public consumption, they were still on the internet. People took great pride in building and maintaining their own web sites. The personal web sites were a great tool for families that lived far apart to stay in touch. Talking on the phone is fine, but pictures bring you closer. The latest internet craze is called blogging. Blogging is basically an online diary. Just like a normal diary, people write down what's happening in their daily lives, but it's posted online. There are places online where you can start blogging for free. Blogs started slowly but gained popularity. What has spurred on the latest growth of blogs is that many famous people, from politicians to athletes, have their own blogs. Of course, the more famous you are, the greater the chance of people reading your blogs. And you can have more than one weblog . The weblog is just another in a long line of internet creations, to keep people coming online. Just when it looks like there are no more ways to communicate online, another way comes along. Sharing information is the fuel that makes the internet go and people like sharing their thoughts and views. Today it's the weblog , but tomorrow there'll be some other way to communicate on the internet.
Hey, please visit the Internet Marketing web sites: Recently Added Internet Related Articles: Content Needs - Once you have built your web site and decided what it's main purpose is, you will then want to see to it that it has adequate content. The amount of content you require varies depending on the goal of your site. If that goal of the site is to achieve a high search engine ranking for competitive keywords (or keyword phrase) on a big search engine like Google, then your site may require a great deal of content. Business Blog - Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company. With the level of interactivity blogs provide, clients feel more confident in the company. Not to mention the amount of traffic it brings to the main site. Content Types - You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come accross simple RSS feeds that just don't seem to be the approach you're looking for. The problem with most RSS marketing plans is that the marketer doesn't really go beyond providing a simple RSS feed for all of his online news or his blog. But since you've been reading this column for a while now you know for a fact that RSS offers so much more. Money Blogging - Tell your readers about what's going on in your business rather than simply advertising to them. Add your own voice which will, in turn, become the new voice of your business. Remember, blogs are interactive. They're a chance for you to reach people in a more personal and impactful way than regular static web pages. Use this to your advantage to build relationships with your readers. Paid Content - But their "expertise" is an admixture of guesswork, superstitions, anecdotal "evidence" and hearsay. The sad truth is that no methodical, long term, and systematic research has been attempted in the nascent field of e-publishing and, more broadly, digital content on the Web. So, no one knows to say for sure whether free content sells, when, or how. Blogging Adsense - Anyone from my farmer Grandmother to the beggar on the street can have their own online business. The easiest way to start one’s own internet business is to sign up as an affiliate and sell a company’s services or wares for a commission. Content Management Server - Resource directories used to be a great form of content. Yahoo actually got it's start as a resource directory. They are now the #2 most visited site on the entire Internet. The search engine ranking data (http://www.RankingFactors.com) shows that outbound links are still a positive ranking correlation factor (even though so-called SEO "experts" moan about PR leak and other such nonsense). Webmasters Tools - The webmasters tools include: - PageRank Checker - Reciprocal Link Checker - Keyword Density Analyzer - SEO Typo Generator - Meta Tag Generator - HTML Colour Codes - Email Encryption - Javascript Pop Up Maker Original Web Content - Are you aware of how vitally central and key, content is to your online business? In fact, content can do more to boost your business and profits than any other resource or program obtainable. Here is a listing of 5 key ways that content can assist in building your traffic, subscribers, and customers immediately!... Articles on the web
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