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Blogging Myths

When you're learning about something new, it's easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

There are certain myths that have grown up around blogs, bloggers and the blogosphere in general. Here are just some of them and some clarifications:

Anyone can start a weblog ! Not just anyone! There are some requirements, some more obvious than others. Obviously, you need a computer that you know how to use, an Internet connection and some experience using the Internet. You also need a host for your weblog ; there are weblog hosts that are free and some that cost a small amount per month. One last requirement is not just an ability to communicate your thoughts but also a willingness to do so.

Anyone can set up a weblog ! Some blogs are much easier to set up and use than others, this depends on your weblog host (e.g., blogger, iblogs, typepad, tblog, etc.). Some weblog hosts take you through a couple simple set-up steps and you're off writing your first post but there are others that get far more technical than the average user may be ready for.

Blogging doesn't take up that much time! That depends! Some posts, when you have a clear idea of what you want to say, may take just a few minutes while you may struggle for days (literally) with others that involve complex issues or thoughts. In general, blogging is a daily activity for the serious blogger (some bloggers write up to ten posts a day) and a once-a-week activity for the casual blogger.

Most blogs are political! Many blogs focus on political topics but most blogs are just bloggers discussing their lives, loves and travels. A list of the 50 most visited blogs at BlogHub (http://www.bloghub.com/top50blogs.htm) shows very few political blogs.

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Truthfully, the only difference between you and blogging experts is time. If you'll invest a little more time in reading, you'll be that much nearer to expert status when it comes to blogging.

Blogs are in competition with the main-stream media! This is true in a few cases (not as many cases as bloggers would have you think). Just recently, there have been some very popular and influential social and politically-oriented blogs that have caused main-stream media outlets to back-track and change their coverage of important events.

Bloggers just criticize and have no new information to add! This may be true in some cases but blogging today is much more than the personal activity it used to be. Corporations, media outlets, public personalities, politicians and experts in almost every field have now joined the ranks of weblog producers. Considering all this expertise, one would have to say that bloggers have a lot of new information to add to any debate.

You can't believe anything you read in a weblog ! That's a bit of an overstatement. You'll run across bad information and even intentional untruths in blogs but, for the most part, bloggers who state facts are stating what they honestly believe to be fact. It is always up to the readers to verify that any information they receive is accurate information.

The blogosphere is a meritocracy! Does the cream rise to the top? Of course it does but outside of the world of the dairy, a lot depends on how you define cream. If you consider the those bloggers who have the highest readership to be the "best" than yes, the blogosphere is a meritocracy with readership being the 'payoff' for being the best. The best, however, is not always the most popular. You will, while surfing, run across some extremely intelligent, extremely poignant and extremely erudite bloggers who have a very small readerships, as evidenced by very few, if any, comments to their posts. That can be explained by those blogger's lack of willingness to 'play the game' that must be played to attract a large readership, e.g., aggressively promoting their blogs, spending many times more hours reading and commenting on other's blogs than they spend writing for their own, listing their weblog on every available directory, etc.. Every one of us has a different definition of success, to some, a large readership is adequate success, to some using their weblog as a money-making device and actually making some money is the ultimate success while to others, like those with an intentionally low profile, feel that simply creating posts that are perfect expressions of what they want to say is reward enough.

Need a laugh? Speaking of myths, if you need a good laugh, go and read the post titled: "Blog Myths and Facts" posted by 'Frank J' at the IMAO blog

(http://www.imao.us/archives/002581.html).

That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

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James Mahony is the founder of Articles for Website Content,
A site dedicated to Articles for Website Content

How Blogging Markets your Business

The best course of action to take sometimes isn't clear until you've listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant.

Now that blogging has become so popular among everyone from the novice writer to the most experienced journalist, businesses are starting to take notice. A well-written and frequently updated weblog can help market almost any type of business. Blogging can help target readers who are interested in a company's product or service and businesses can keep track of what their readers are looking for through blogging. In addition, blogging can help link together companies that compliment each other very easily.

There is a lot of talk about blogging. Some feel that blogging is just a passing fad, but others feel it is just the beginning. Some business analysts feel that blogging does not significantly help a business market the company. Many businesses feel that this is not so. Blogging can be a beneficial way to mark a business, build an audience and help link in other companies together.

Blogging can help almost any business expose their readers to their services and products. Sometimes with new products, a weblog can create interest in something new. Blogging is helpful because it can talk in depth about the product, and it can also give step-by-step instructions on how a certain product can be used. A reader, who is interested in the product after reading about it on a weblog , will be more inclined to research similar products on the Internet. This can lead to a more informed consumer and can save a consumer time when shopping or researching a new product. In turn, a company may save time because customers who have read the weblog are already informed about the product. These customers can also read reviews on these products and services, which can be helpful in the buying process.

Another great thing about companies using a weblog for their products and services is that a weblog enables the company and the customer to communicate effectively. A customer can read the weblog and comment on it right away. This provides good feedback to the company and they can know what the customers want. Usually blogs will provide places for readers to leave their comments or send emails to the writer. This is a good marketing tool for businesses. People enjoy communicating about products and services that they have had good or bad experiences with and blogging provided the opportunity to do so.

See how much you can learn about blogging when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.

Blogs can also help market a business because it will be included in search engines. When people enter certain keywords, blogs that contain those words will show up. When blogs are updated frequently, search engines can provide your company with a lot of hits. This can lead to many people looking at the company's weblog who might not otherwise have done so.

When companies use blogs, it also has the ability to create a sensation around a product and influence public opinion. This is an excellent tool for companies to use. Because of the huge popularity of blogging, this can be a more effective tool than some forms of advertising. Readers are more likely to share interesting blogs with their friends and this can help companies get the word out about their product.

Another way blogging can help market a business is that blogs often help a company position itself as a leader in a certain field. This means that those who weblog can show their expertise about certain subjects and then updates this information on a regular basis. Blogging can help generate leads and send a positive message about your company without spending a lot of money for advertising. Readers can look at these blogs and know that they are dealing with a quality company.

Companies also use blogs to help network with other companies that compliment their business. This is beneficial because they can easily share their links and readers will see all of the blogs that relate to what they are searching for on the Internet. Link swapping is often used in blogging, especially with businesses.

Blogging is proving to be a beneficial marketing tool for businesses all over the world. While it's a fairly new way for companies and customers to communicate with each other, blogging provides an immediate and unique form of advertising for the company. Customers are able to read and research products and services through blogging and companies can better understand what their customers want.

Now might be a good time to write down the main points covered above. The act of putting it down on paper will help you remember what's important about blogging.

James Mahony is the founder of Articles for Website Content,
A site dedicated to Articles for Website Content

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