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Blog Software For All Your Blogging Needs

Today anyone who has writing ability or is dreaming to be a writer has written a weblog in the net. There are weblog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a weblog online.

For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a weblog about it.

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Blogs are now being written by musicians, politicians, sports figures, novelists, newscasters as well as other known figures. It is this weblog fever that has raised controversy. The fact that anyone can compose and regarding any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are being mentioned; do bear in mind that although you are entitled to write anything that interests you in a weblog , you have to be very careful and take in a lot of responsibility. Do not make any statements which can become controversial; or else, be very prepared.

Why a Blog?

1. For personal acquaintances, relationships and hobby. A person can write a weblog about his daily activities, what's going on with his life as his way of telling his family and friends the things that goes on in his life. Likewise, one may also write a weblog just so he can express what he feels about himself, or about a certain subject matter that is of interest to him.

2. Topical. Some blogs are committed to a precise topic, like computer hardware or politics. These are frequently read like magazines.

3. For marketing. Corporations are too, into blogging; when well written and implemented, this kind of weblog can be a powerful instrument for business communications, forming eagerness and anticipation regarding their products and services offered, or used as tool within the company, keeping employees well informed about company issues and news.

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Why someone else's software?

A lot of Web designer and creators will laugh at the belief and idea of utilizing the software of someone else. This is can be correct especially when each software greatly differs from the particular requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for apprehension in the use of a package that is pre-written, as most packages were developed through years of study; not just knocked together over a couple of days.

In addition, one may study its feature set. For a developer, it would take a lot of time and effort to write and compose from "nothing at all" every single feature in the Weblog software packages of today. For most people, a weblog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you want to spend your time more on writing than coding.

Hosted Services

If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes Blogger, TypePad, Live Journal, and more.

These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one's Weblog; instead, one can concentrate on his weblog 's appearance and content. In just minutes, after signing for an account, one can readily start his own weblog . Many such services are offered free, such as blogger. TypePad charges a minimal amount for monthly service fee.


When one has Web hosting on hand, or is eager to buy hosting, in which one feesl that the advantage will prevail over the problems of keeping up your own weblog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.

Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.

Related: Start Blogging - Blogger Name

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Jeremiah Patton has been utilizing blogging to gain traffic and interest for his work at home business opportunities web site at

Blogging for the Niche Marketer

The whole concept of Blogging first appeared in the 1990's when it emerged as a way to make comment on a webpage. It was an opportunity for visitors to make their opinions known. For something which started as a way to make one or two comments on a webpage it has evolved into something which enables people to talk about their own views and experiences at great length.

Understandably internet marketers and others have seen the potential in this new online environment and they have tapped into the weblog 's potential.

So how can you easily make use of "blogging" as an Internet marketing tool.

1.First and foremost blogging is easy! The easiest way to get your thoughts or information onto the internet is through blogging. No particular skills are necessary beyond the ability to type and construct an intelligible posting. It's like having a virtual notepad on which you can write your ideas, experiences, new products, and encourage your readers to take up your offers and your products.

2. Blogging is Real. Nowadays advertising pervades so many different aspects of our lives to such an extent that we filter much of it out. However, in blogs, we perceive that real people are sharing their real-life experiences, without being tainted by paid advertising. It feels as if reading blogs about products is like talking to people about their first-hand experience. Many of us want to buy a tried and tested product with real testimonials.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webspace is definitely a bonus especially to businesses that are starting up.

4. Blogging can build credibility. As you get more and more comfortable with writing about your particular products or niche, your readers come to recognise that they can depend on your posts. As this starts to happen they are more likely to start to take up your recommendations. As such, you start to be perceived as an expert on your niche and as a consequence, your weblog gets more visitors and other bloggers may start linking to your blogs.

5. Blogging can help to build your market. You might like to consider some of the following ways to build your market through blogging:

By using subscription.

A relatively easy way to get your readers e-mail is to encourage them to subscribe to your weblog . Keep some exclusive information for your subscribers to entice readers to subscribe and give you their e-mail address. Ensure that you treat their email address in a responsible manner in using it, because the last thing you want is a comment on your weblog that you are a spammer.

Get to understand your visitors.

Conduct a simple survey for your visitors to understand their profile and advertising preferences. Ask them to give you feedback on a post, a link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

Joining weblog networks

XA network of blogs maybe a collection of weblog sites that share the same niche, interest, readership base etc. Visitors find credibility and convenience in clicking one link to several real bloggers about a subject.

By using RSS.

Open-source aggregator that supports RSS and Atom formats
Click for more information

RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your weblog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your weblog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Paul Duxbury is a successful online marketer who has recently launched the first port of call to those new to Internet Marketing. In 2006 he will launch the

Does Blogging Get You More Sales?

"Everyone is too scared to use the Internet to buy things".

Remember when they said that? It's not that long ago.

Look at us now. People can and do buy anything and everything from the web. The fear, really a fear of change has gone.

They said TV would destroy the cinema. That didn't happen. The movies are a completely different form to TV but we didn't realise at the time. TV and cinema both survived and now both feed off each other.

In hindsight we all see what was perfectly obvious.

Now they're saying that Blogs, or weblogs are taking over the Internet.

A weblog is effectively an online journal where you, or a group, can record their innermost thoughts and make comments about a topic. Anyone has access to read your journal entry (known as a post) and can comment on it.

For much more detailed information about blogging look at the entry in wikipedia for "Blogging."

You get over 474 million search results if you enter "blog" into Google.

Part of the reason for the blogs attraction is its ease of use. It takes only a few minutes to begin "blogging".

First you sign up with a weblog server, like Google's Blogger, SixApart's TypePadblog or use Wordpress.

You choose a page template you like. There are a number of very good ones available completely free. Then post your first entry.

The final step is to let a weblog directory know each time you create a new post (this is called pinging). Services such as Pingoat and Pingomatic are sites that can ping a number of other directories on your behalf.

People search these directories using weblog search engines and browse the blogs in a similar way to web sites.

Do Companies Really Use Blogs?

Company executives use blogs. For example Bob Lutz, Vice President of General Motors has his own weblog . Other people from GM contribute to it as well. IBM Vice President Bob Sutor and Vice President of Marketing for Boeing Randy Baseler write their own blogs too.

Employees from corporates like Microsoft, Google and Hewlett Packard weblog .

When blogging is used in a positive way it shows your customers and prospects your corporate personality and helps build rapport.

What Are The Blog Downsides?

The company CEO shouldn't weblog . That's because there may be pressure to flag future events. Or worse, if they drop a clanger it can be spread world-wide very quickly.

A further potential blogging downside is that you've no influence over what others put in their own blogs about what you've written.

You only need to look at some of the comments that General Motors got on Bob Lutz's weblog when they started a discussion on seatbelts to see how heated things can get.

Companies may be concerned that employees will spend too much time blogging or reading blogs. That means a blogging policy should be in place to prevent such abuse.

What Is The Advantage Of A Blog?

A weblog can position someone, or a company, as an expert. But people can easily pass other people's work off as their own. So it really is a case of "buyer beware" when reading blogs.

So are blogs going to be a knock-out for attracting and retaining customers?

The short answer is it depends, and the reasons are:

1) As another marketing communication channel it can be used or abused. Rather like PR is used.

2) For some companies it's just too public

3) It's completely without editoral control

4) It requires commitment to update regularly and to check and respond to comments

It's been said that consultancies and other organisations that deal in knowledge and intellectual property benefit most from blogging. That's because they can demonstrate their ability and expertise to their market in a different way from other marketing tactics.

But really why should it stop there? General Motor's weblog is useful for communicating new model launches and answering customer feedback.

In fact there really is no practical limit to the who can use blogging to communicate with customers and prospects.

But in the end is blogging a dead-end?

The business weblog is definitely an important communication tool that every company should seriously consider as part of their marketing arsenal. But it must be looked at as another business tool whose ultimate measurement is: "does it get more sales or reduce company costs?"

If it can't deliver at least one of those measures business blogging deserves to fail.

I've been blogging for over a year now and I've found that I've had thousands of hits. Intentionally I don't get any sales from it. But that's because I'm writing mini articles and will eventually use them as a basis for my next book.

So in the final analysis blogs are another communication channel so companies have the ability to take theirs and make it do the PR, word of mouth, viral and Internet marketing for them.

Internet advertising has grown into big business. Expect blogging to do the same.

Jim Symcox, The Marketing Magician, has worked as a business consultant since the mid 1980's.

He is a copywriter, marketing evangelist and coach and the author of the short and snappy ebook "How to Leap Ahead Of Your Competitors".

Business Blog Savvy: Avoiding the 8 Pitfalls of Do-It-Yourself Blogging

You can pat yourself on the back if you're one of the thousands of small business professionals that have set up a weblog to communicate with your potential clients. Or, maybe you haven't started your business weblog yet, but intend to. Take note now so you can avoid some of the consequences of do-it-yourself blogging.

You've heard all the hype, listened to a few podcasts and teleseminars, and finally sorted out for yourself how blogging can really work for your targeted niche of readers and potential clients. You've set up your business weblog .

Now, you may be asking yourself, "If I'm so smart at my business, why do I have a dumb do-nothing weblog ?"

Here are a few of the pitfalls of creating your weblog without any guidance from blogging experts:

1. You don't know how to use your blogging software, yet you expect to look like an expert and build credibility. How could you know? Blogs haven't been around that long, and the blogging software is continually being upgraded. You need to learn how to use your weblog features that increase your findability on the Internet and readership. For example, you need to regularly use trackback, pinging, and permalinks features.

2. You are writing in a vacuum, without knowing what questions your clients want answered. You haven't done any keyword research, or asked your current clients what they'd like to read. Even worse, you under the impression that a weblog should be like an online diary. You are writing about your personal life and details, detracting from the on-target, focused purpose of your weblog as a business building tool.

3. You haven't researched other blogs in your field, or spent any time on them, leaving comments. You need to get out there and raise your hand in the blogosphere, so people will know you're there. You also need to know what's going on in your field.

4. You haven't put a subscription form on your weblog , and you don't understand the whole RSS feed thingy. Your readers can't find you or know when you have updated your weblog .

5. You haven't put any images on your weblog and your weblog doesn't look as neat and tidy as your business is. It doesn't reflect your business image or brand.

6. You haven't put any content-appropriate ads on your weblog , that don't distract from your own products. Your weblog has a non-professional, non-business look and feel to it.

7. You haven't used categories for your weblog posts and your readers are confused about wide-ranging subjects you write about. What is your core message? What is the focus of your weblog ? And important question you must answer for your readers: What's in your weblog for them?

8. You haven't written anything for a month. When you've got a weblog that has lack-luster traffic, your enthusiasm for writing begins to wane. Why bother posting, if no one is reading your words of wisdom? Then your weblog slips even further, and begins to look like a ghost town. Worse, it's still up on the Web, and people will find you and decide you maybe don't care, went out of business, or changed your mind.

Here's what is promised by having a weblog :

- Search engines will find you better - web site traffic galore
- Instant credibility in your area of expertise
- A way to communicate with people interested in your field
- Dialogue through comments with potential clients
- Increased sales of your products, whether tangible goods, informational products, or services

How could you possibly know the most effective blogging strategies and tactics without learning and guidance by experts? Sure, blogs are for everyone and the software makes it easy and cheap for anyone to start a weblog .

But a professional business weblog that drives traffic and gets clients must be optimized correctly and treated as a valuable marketing strategy.

Here are some solutions:

1. Study the professional business blogs in the blogosphere and model their strategies.
2. Buy an ebook on how to set up and optimize a professional business weblog 3. Take an advanced course in blogging (not one that just tells you how to get a free account and set it up, but one to explain how to optimize for business.)
4. Hire a team of professional weblog experts to coach you in using your weblog for your business.
5. Hire a business weblog consultant team to help you tweak your weblog , or do an extreme makeover
6. Delete your weblog and start all over again

Blogs are an effective and powerful marketing tool for businesses of all sizes and types. Like any tool, though, you need to know how to use it correctly to maximize your results.

As the The Blog Squad, Patsi Krakoff and Denise Wakeman have teamed up to work with professionals to maximize their marketing strategies by implementing blogs, ezines and ecommerce tactics. They have co-authored "Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog"," Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 Days" and "Secrets of Successful Ezines: A

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