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Myths About Blogging

There are certain myths that have grown up around blogs, bloggers and the blogosphere in general. Here are just some of them and some clarifications:

Anyone can start a weblog ! Not just anyone! There are some requirements, some more obvious than others. Obviously, you need a computer that you know how to use, an Internet connection and some experience using the Internet. You also need a host for your weblog ; there are weblog hosts that are free and some that cost a small amount per month. One last requirement is not just an ability to communicate your thoughts but also a willingness to do so.

Anyone can set up a weblog ! Some blogs are much easier to set up and use than others, this depends on your weblog host (e.g., blogger, iblogs, typepad, tblog, etc.). Some weblog hosts take you through a couple simple set-up steps and you're off writing your first post but there are others that get far more technical than the average user may be ready for.

Blogging doesn't take up that much time! That depends! Some posts, when you have a clear idea of what you want to say, may take just a few minutes while you may struggle for days (literally) with others that involve complex issues or thoughts. In general, blogging is a daily activity for the serious blogger (some bloggers write up to ten posts a day) and a once-a-week activity for the casual blogger.

Most blogs are political! Many blogs focus on political topics but most blogs are just bloggers discussing their lives, loves and travels. A list of the 50 most visited blogs at BlogHub ( shows very few political blogs.

Blogs are in competition with the main-stream media! This is true in a few cases (not as many cases as bloggers would have you think). Just recently, there have been some very popular and influential social and politically-oriented blogs that have caused main-stream media outlets to back-track and change their coverage of important events.

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Bloggers just criticize and have no new information to add! This may be true in some cases but blogging today is much more than the personal activity it used to be. Corporations, media outlets, public personalities, politicians and experts in almost every field have now joined the ranks of weblog producers. Considering all this expertise, one would have to say that bloggers have a lot of new information to add to any debate.

You can't believe anything you read in a weblog ! That's a bit of an overstatement. You'll run across bad information and even intentional untruths in blogs but, for the most part, bloggers who state facts are stating what they honestly believe to be fact. It is always up to the readers to verify that any information they receive is accurate information.

The blogosphere is a meritocracy! Does the cream rise to the top? Of course it does but outside of the world of the dairy, a lot depends on how you define cream. If you consider the those bloggers who have the highest readership to be the "best" than yes, the blogosphere is a meritocracy with readership being the 'payoff' for being the best. The best, however, is not always the most popular. You will, while surfing, run across some extremely intelligent, extremely poignant and extremely erudite bloggers who have a very small readerships, as evidenced by very few, if any, comments to their posts. That can be explained by those blogger's lack of willingness to 'play the game' that must be played to attract a large readership, e.g., aggressively promoting their blogs, spending many times more hours reading and commenting on other's blogs than they spend writing for their own, listing their weblog on every available directory, etc.. Every one of us has a different definition of success, to some, a large readership is adequate success, to some using their weblog as a money-making device and actually making some money is the ultimate success while to others, like those with an intentionally low profile, feel that simply creating posts that are perfect expressions of what they want to say is reward enough.

Need a laugh? Speaking of myths, if you need a good laugh, go and read the post titled: "Blog Myths and Facts" posted by 'Frank J' at the IMAO blog

(imao. us/archives/002581.html).

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Discover How YOU - Or Anyone - Can Easily Create Your Own Professional eCover In Just A Few Minutes without Having To Hire An Expensive Web Designer OR Use A Third Party Software! You may reproduce this article only with the link.

Blogging Strategies for Loan Officers and Originators

For Loan officers mortgage marketing is of utmost importance. They earn not only bread and butter but also a reputation from it. As a loan officer always keep in mind that you keep up with the competition via new marketing concepts and techniques. Marketing can be done in many ways; e.g. through networking. Business cards, mailers, flyers, billboards, radio, television, etc.

The main use of the above named marketing methods is to get yourself and your products in front of your potential clients. Marketing your services has become very important these days. And effective marketing is of much more importance and usage. Internet has now become the most powerful tool of marketing. So it is very important to keep up with the pace of the world via internet.

Almost all mortgage companies have web sites that tell people about their services, rates and benefits people can obtain by hiring their company. But as web sites have become a trend everyone uses them. What can you do now to make yourself standout in the crowd? Probably create a personal weblog , portraying your servicing as a loan officer. This way, you can direct your potential customers here to learn more about you and your products and services.

This way you can also deal with customers far away. You can get clients from other countries as well. Blogs are free to build on the internet so you don't have to worry if you are unaware of the basic html and web site stuff.

There are blogging web sites that offer free personalized blogs in just a matter of minutes. You can then add your photograph, biographies and also probably a detail of customers you've managed to get in the past along with the status reports. The advantage of blogs is that you can add something new everyday. To catch the interest of clients you can give daily tips on mortgage dealing, useful interest rates and technical aspects of different deals.

To advertise your weblog you can put your weblog address on your business cards and make it as a signature in your emails. After closing each deal you can ask your customer to give a feedback there. End conversations with customers by asking them to visit your weblog , it is a great way for them to get to know you better, which is very important when it comes to building relationships.

Building a weblog is very easy and very fun. And it can really be beneficial to you when it comes to building your book of business.

Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers. To learn more marketing strategies targeted at loan officers and orginators, please visit

Blogging For A Living? Here's How...

People are often amazed to find out that people are out there making their living as bloggers. Most people will create their own personal weblog to post personal opinions and views. Professional bloggers can make money using their own personal weblog or they can work for other web sites. If you are interested in how to make a living as a blogger, consider this information before you get started.

If you decide that you would like to use your own personal weblog in order to create an income there are a few things you should know. First, most bloggers make their income using partnerships with advertisers. You can easily form a partnership with an advertiser, using programs such as AdSense. When you create an account with using something like AdSense, you will be giving the advertiser permission to advertise on your weblog . You will choose the placement and size of the advertisement boxes; however they will choose what advertisements will go up in the space. The ads will change periodically depending on the content of your text.

Whenever a reader clicks on the advertisement, you will get paid. This can be very effective, especially if you have high volumes of traffic on your weblog . These programs will even tell you how much traffic you have, in case you had no idea. Many of the advertising weblog programs are free to begin. Some of the fancier versions may cost a little, but overall, a beginner can stick with the free versions.

Since making a living as a blogger all boils down to trying to get more traffic to your site so they might click on the ads, content is very important. The best thing to do is cover a wide variety of topics. Posting a large amount of short articles on your weblog is a great way to get people to your weblog . The more keyword rich your content is (saturated with specific keywords), the more traffic you will have. The idea is that when someone goes to a search engine and types in a keyword, your site will come up since you have an article rich with that keyword.

Obviously you cannot have an article on everything. You can however do research to see what the most popular keywords are at the time and try to use them to help you along. Using the time of year is a great thing to. Christmas keywords are extremely popular right after Thanksgiving occurs, so keep important holidays in mind when thinking of keyword phrases to use in your articles. If you are not a great writer, you can even hire freelance writers to help you with the content. The more content you have, the better off you will likely be.

Although this may seem simple, it can be quite difficult really to get people to your weblog . There are studies that show different success rates based on the most minor things, like where the advertising box is located on your weblog . Some experts will say the left side of your screen is the best place for it, while others will argue that the top is the best place. You really have to do your research and stay on top of the game in order to make a living as a blogger. Simply signing in and creating a post each day is not going to be enough to draw enough people in to make a difference. Since programs don't pay a large amount per click, you need to get more and more people to click on the ads in order to make any cash at this venture.

But, you can feel great knowing that there is a possibility you can make a little cash blogging. Basically, the more time you put into the weblog and researching the advertising programs, the better off you are going to be. While AdSense is probably one of the best places to begin, there are many other programs out there that you can utilize. Just do a search on the topic and you will have a handful from which to choose. After everything gets rolling, you will be happy to know it doesn't take as much work down the road as the initial setup requires. Soon you could sit back and watch the money roll in without doing much at all!

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