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RSS Publishing: Not Just For Blogging Anymore
Web logs, channel ezines, what's the difference?
Web logs, or blogs, are a communication medium, gaining in popularity, through which RSS [Really Simple Sydication] technology has been introduced to the populous. However, blogs and RSS are not synonomous. RSS technology is what gives life to the weblog . and, has been around for awhile. Blogging is a relatively new use for the system. RSS has been used by the media for quite some time, to bring Internet travelers the news, stock updates, and such. But blogging has brought it into the mainstream, making it a bit more user friendly for the average traveler.
Put simply, a web log is a interactive, virtual diary, that can be read by anyone, and commented on, by its readers, as well. The technology, driving the weblog , is capable of so much more.
Publishing an ezine through a channel feed is another use that is picking up steam. Seeing the benefits of channel publishing, more and more ezine publishers are either supplementing or replacing their email systems of distribution.
Since channel subscription is not subscriber bot friendly, and requires that one physically subscribe to the channel of choice, without email reliance, it is the only true 100% opt-in method for receiving information. Subscription forgeries cannot occur. Opting out is as simple as deleting the channel from your computer. It is instant and non-publisher dependent.
Channel publishing also makes permanent, what used to end up in the trash. Even ezines that manage to make through the filters and into the inboxes of readers, eventually wind up at the virtual curb, when it has been read. Not so with channel publishing. Articles published on a channel are given an item number and become a permanent archive of the channel. This allows the reader to refer back to it, should the need arise, at any time, without having to store the piece on their hard drive.
Another plus to itemization and archiving, is that these articles, being rich in content, are easliy spidered by search engines. This feature offers the publisher to gain new subscribers based on keyword searches made by John Q. Basically, people who have never heard of my own zine, can find out about it, just by searching for a term contained within one of the articles I've published, and Hello... New Subscriber!
Best of all, ezine publishing via RSS channels, allows the publisher a simple method of syndicating their publication on any web site wanting to add content. This is free exposure to the nth degree! We're not talking about adding a link to someone elses web site, we're talking about running a list of recent headlines, that redirect to its point of origin. Consider what syndication meant for Ann Landers and Dear Abby, in print. Syndication is what has kept Star Trek alive and well, through four decades.
Lastly, where email gets information lost among the spam in the reader's inbox, channel publishing puts you right on their desktop, where you can't be missed or accidentally deleted. You'll never trip another autoresponder again either.
Web logs exist because of RSS, but the technology itself is so much more than that. It is the foundation upon which limitless applications may be based. Ezine channel publishing is but another extension; there are still more to come.
© 2004 The Trii-Zine Ezine http://quikonnex.com/channel/page/triizine
Related: Debt Consolidation Blogging - Free Blogging Service
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Trina L.C. Schiller is the proprietor and publisher of TLC Promotions and The Trii-Zine Ezine. Trina is a Founding Publisher of Quikonnex.com, also member of the National Register's Who's Who in Executives and Professionals and CEO of the new Ads-On-Q™ Syndicated Advertising Company. A professional network marketer, and home business consultant, her mission is to help others achieve their financial goals, while improving their quality of life.
Blogging For Business - Great reasons for every business to publish a blog
If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.
A weblog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.
Weblogs allow you to create content and contact…and that is what your clients crave more than anything.
I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.
Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic web site.
So what is it about blogs that those little spiders love so much?
Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but to look at many web sites you would think it so. The fact is that too many web sites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a web site. But when it comes to generating traffic it is the most important job.
Blogs, by their very nature, are all about content. In a commercial environment every weblog entry is fresh content. Get in the habit of making two, three, even four entries a week and you've got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier.
Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial weblog sites. When I created my weblog I found that it showed up in the number 3 spot in Google for the term "Marketing Weblog" within about 3 weeks of launch. Not bad considering I did nothing to make it happen.
There are a couple of other things you should do to make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but the names and faces are unique to the blogging world.
Use targeted keywords in your entry titles
No rocket science here but this tip can't be stated enough. Forget cute…go for titles that fit your targeted keywords and phrases…even if they seem a bit awkward. (You do have targeted keywords and phrases don't you?)
Register with Blog Search Engines - Search engines that specialize in blogs
http://www.daypop.com/ http://www.blogvision.com/ http://www.blogsearchengine.com/
Register with Tracking Services - These services note when a weblog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is.
Trade Some Links
You don't need to get out of control on this one but a few "relevant" swapped links to related blogs can boost your traffic.
Syndicate your content
This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in.
John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his weblog at http://www.DuctTapeMarketing.com/weblog.php
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