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Real Estate Blogging 101

It seems like everyone is blogging these days, but should you jump on the bandwagon?

The answer is a resounding yes!

Blogs help build content quickly on your web site, and the more content you have, the easier it is for a potential buyer or seller to find you through a search engine. However, once you have your weblog ready to go, what do you do with it?

What is a Blog?

A weblog is really like an online journal. You can write as much or as little as you want, about any topic that strikes your fancy. It's a great way to talk about new listings, open houses, and any special events coming up.

Getting a weblog up and running is simple. Check out the various blogging services, such as or, and decide which one best meets your needs.

How Will My Blog Bring Me Business?

Search engines scan your weblog at a higher rate than the pages of your web site, so updating as frequently as possible and using keyword-rich text will bring new business to your site in droves.

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The easiest way to get into the swing of using a weblog is to begin a routine of entering new listings. Open two windows, one with your weblog page and one with the MLS. Begin with the subject, or title, of your weblog entry. Use keywords that will cause your listing to show up in search engines. For example, using the title "New Listing at 123 Main Street" won't do you much good unless someone searches for an exact address. Using a title like, "Beautiful New Listing in the Detroit Suburbs with Lake Access: 123 Main Street" will gather more viewers. People are much more likely to search for "Detroit suburbs" or "lake access" than an address.

Adding Your Blog to Your Website

Being able to easily integrate a weblog is a major reason why it is important to have a quality web site, customized to fit your needs. If your new weblog can't be easily added to your site, you'll want to invest in a new and improved design. It's worth it to be able to have the latest technology, because buyers and sellers will respond to your cutting edge site!

Remember that the first two hundred words of each weblog entry will be seen on your site, even if users don't click to read that entry, so make sure that you include the most important information early on. Use keywords that will catch potential buyers' eyes. When customers don't have to click all around to find the information that they want, they will be more likely to keep coming back to your site.

Related: Web Content Management - Content Rewriter

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Brett Miller is the founder of and has created the best lead generating real estate web sites in the industry and helped hundreds of real estate professionals make the most of their Internet presence. Call 888-Hoop-Jumper for a complimentary web analysis today or visit to see how HoopJumper can help you grow your business.

Baby Blogging Bonanza Package

Rob Benwell, a Blogging Super Affiliate, Becomes A New Dad And Drops His Guard To Reveal The Hidden Secrets To Earning Up To $1860.11 Per Day From FREE Blogs And Even Hands You His Underground Software To Make It As Easy As 1-2-3.

Rob has spilled the beans and has created a software, "Blogging To The Bank" that takes away the mystery and art element from writing successful blogs and converts that to a simple fill-in-the-blanks and publish exercise.

Rob said, "The software helps the user create and distribute effective blogging methods under full guidance mode." He added, "The best thing about this system is that I've made it automated as much as possible. Once you have set it up you leave it and move one to the next, building your cash generating empire.

Robert Green of has been using online Blogging To The Bank for promoting his sites for quite some time. He reported, "What you've provided in this new book is a step by step guide which includes everything right down to the detail of going about setting up a blogging account and running the whole thing. It's a terrific winner and I'm very enthusiastic. I'm going to be using it myself and I'd recommend it to anyone." I can attest to the immense power of well crafted Blogs. Visit to learn more about the software

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