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Blogging can improve your search engine ranking

Search engines are after one thing - providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term. Nor are the results any good if they are old. People expect the most up to date, fresh information that is relevant to them.

That's why search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centred on the precise focus of your site, all the better as far as the search engines are concerned.

That's why blogging can improve your search engine ranking. Blogging allows you to add content quickly and easily to your web site. However, you need to ensure two things:

1. The weblog must be hosted at your domain - not at blogspot.com. or any other of the blogging hosts.

2. The weblog must contain relevant content and links which are well within the focus of your site.

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A weblog which is an online journal won't help your site's search engine ranking because the content isn't that relevant to the focus of your site. An online journal style of weblog is unlikely to have keywords in the entries.

What this means is that your weblog needs to contain hints, tips and short articles. It can contain summaries of articles which are carried in full on other pages. In short, your weblog needs real, valuable content.

If you add real content to your weblog pages, at the very least a couple of times a week, you will notice your weblog gaining interest by the search engines. You will also see that your weblog becomes a much more important 'entry point' for people who visit your web site. That's an indication that your weblog page is gaining ground in the search engine rankings. And that will be due to its regular updating.

For more answers to questions on blogging you can get a free guide to the Top 15 Questions on Blogging from http://www.infoselling.com/blogging/howtoblog.htm

Related: Web Content Management - Content Marketing

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Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.

http://www.infoselling.com

Blogging on Ecademy will boost your web site

For many people blogging is the way in which they are able to update their web site with new information and fresh content. As such, blogs are a great way of gaining returning visitors to your web site.

However, there are other places you can post weblog entries which can also affect the popularity of your web site. One such place is Ecademy.com.

Ecademy is the world's largest online network of people in business. Once you sign up as a member you get access to the blogging system within Ecademy. This allows you to post entries to the Ecademy weblog . You can post anything, as long as it is not an advertisement.

However - and here's the important part - if your weblog entry on Ecademy includes a link back to your own web site you will benefit. That's because Ecademy is one of the world's most frequently updated web sites; it changes every minute. As a result it is adored by the search engines who re-index Ecademy several times a day in some instances.

This means if you post a weblog entry on Ecademy, include in it some keywords related to your site and have a link to your site in your signature, you will be indexed by the likes of Google. Once your link is seen within Ecademy you get a bonus benefit. Not only is your link followed through by the search engines, but because your link is on a high profile site, your site is seen more favourably.

However, you need to ensure that your entry on Ecademy is real content - no keyword stuffing for instance. If your entry is not useful it can be removed by the Ecademy staff. Even if it is allowed, Google will not see your site as important if your weblog entry isn't focused on what your site is about. But if you post entries onto Ecademy which are directly related to your web site you will see search engine benefits.

Furthermore, you'll also see many people visit your site as a direct result of your link in the Ecademy weblog . So, don't just think of blogging on your own site; add your weblog postings to Ecademy as well.

For more answers to blogging questions you can get a free guide to the Top 15 Questions About Blogging from: http://www.infoselling.com/blogging/howtoblog.htm

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.

http://www.infoselling.com

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