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Blogging Explained in Simple Terms

By now, if you haven't heard of Blogging, you must be in a coma, seldom watch or listen to the news, or never use the internet. Bloggers are the newest and most popular 'authentic' voice on the internet.

Blogging Defined

First, let's begin with an accurate definition of Blogging. Blog is short for Web Log. To weblog is to upload text onto the same place on the internet daily, weekly, monthly, or at least with some predictable frequency. The best bloggers are trained professional writers, people who write because it's their passion, and politically inclined individuals who need a bully pulpit for their ideas. Some bloggers are traveling long distance over an extended period of time, and they want to communicate with family and friends. The traveling bloggers do not have enough time to e-mail everyone - so they weblog . Family and friends can check their weblog for updates on their whereabouts, their adventures, mishaps, and golden opportunities while they're on the road.

Is Blog a Noun, Verb, or Adjective?

I have seen Blog used as a noun, verb and adjective. This means blogging is a thing, an active principle, and a way to describe something. If you want to weblog (verb) and do it well, the best advice is to weblog on a subject you know quite a good deal about. Chances are, most people who weblog with a good solid background in their subject area, do not readily run out of good material. Also, people who read blogs (noun) constructed in this way will walk away enriched, educated on a particular subject, and are more likely to return.

Blogging as Gossip or for Profits

As a professional writer and a creative writer, I am enjoying the popularity of the blogger (noun). Why? Because bloggers are bringing back respect for the individual voice in writing. Their popularity is sometimes based upon the depth of their knowledge on a particular subject. Or, as in the case of bloggers who helped reveal the true identity of White House Press Corps gay hustler Jeff Gannon, bloggers can turn a little vicious gossip into an international news story, which I personally find amusing and enlightening. Since bloggers uncovered this scandalous man's double life, blogging has gained a great deal of attention. In fact, marketing and public relations firms are now using blogging as a tool in their whole package of increasing a client's media visibility.

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Public Relations and Marketing Blogging

If the Public Relations and Marketing firms gain a stronghold on blogging activities, perhaps the 'authentic' individual voice that began the blogging craze will be lost in the rubble. This is the worry of many devoted bloggers. Or, maybe this trend could strengthen the position of political or gossip oriented bloggers. Perhaps the 'devoted bloggers' who were working in the restaurant and retail industry, will now find they're being offered the opportunity to weblog for money instead of slave away over a hot grill, or at a cash register.

This is where the whole blogging debate takes over.

Ethical versus Unethical Blogging

Who actually has the 'right' to weblog ? What does an authentic blogger look and feel and sound like? How do you identify a slick, Public Relations blogger? Should blogging remain in the realm of the individual voice? Or will it be usurped by multinational corporations and governments for their own devious purposes? These are all valid questions, and I'm afraid I do not possess an answer to any of these ethical questions about blogging. I feel that the individual person, company, or entity must answer these questions on their own. But there is one thing I am absolutely certain about. Everyone has a right to weblog , just as every one has a right to write and publish their work in the public sphere, which includes the internet.

For some ideas on how to increase web site traffic by blogging, visit and read the companion piece to this article: Start Blogging to Increase Internet Traffic: We Blog.

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Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail

Hollander Consultants Plunges into Blogging

Hollander Consultants Activates Second Website in Series

Portland, OR - With the recognition of the tremendous interactivity that web logs (or blogs) provide, Hollander Consultants has moved forward into a new era of information exchange by starting the new web site, the second web site Hollander Consultants has launched in recent weeks.

"Hollander Consultants has provided practice management consulting to doctors in professions as diverse as dentistry, veterinary, optometry, ophthalmology, medical doctors and chiropractic for 22 years. Hollander Consultants is providing as a service to everyone that would like to know more about how to manage a practice or some other form of business," said Matthew Bratschi, director of public affairs for Hollander Consultants.

Hollander Consultants recently launched as the first in a series of new web sites designed to put the Hollander Consultants brand into broader view in cyberspace. Hollander Consultants also has two additional web sites, its main site and an online magazine, Solutions, at

"This is a very exciting time. This year is the beginning of a fresh period of expansion in Hollander Consultants' history. The upcoming series of web sites will be a great enhancement to our educational and marketing efforts," said Fred King, CEO of Hollander Consultants.

Hollander Consultants was recently named one of the top 50 companies to work for in Oregon by Oregon Business magazine, the leading publication for Oregon businesses.

Hollander Consultants is one of the leading national consulting firms in United States and Canada for the combined dentistry, optometry and veterinary professions and uses the administrative systems developed by business management pioneer, L. Ron Hubbard.


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Devoted Bloggers - First, let's begin with an accurate definition of Blogging. Blog is short for Web Log. To blog is to upload text onto the same place on the internet daily, weekly, monthly, or at least with some predictable frequency. The best bloggers are trained professional writers, people who write because it's their passion, and politically inclined individuals who need a bully pulpit for their ideas.

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