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Blogging 101

Why do you want to weblog ?
You might be a budding writer wishing to let the world know how your imagination can soar, or you may have a hidden journalist hidden within you fighting to come out. Probably you know more that everyone about the dietary habits of people of shire, or might be you just want to tell every one how your last vacation was.

Who is gonna read your blogs?
If you take the pains to write, what fun it would be if no one read your blogs. Before you start writing, think! Is there an audience for what you will write? Is the niche already too overcrowded with writers? There might be a huge audience for blogs about iPods, but with millions of people writing about it, what chances your weblog has of getting popular? Will writing about the latest gossip in your locality be a better idea?

Where are you gonna weblog ?
To start blogging you will need to choose your weblog provider and platform. www.blogger.com is the foremost blogging platform today and it is free. You may want to host your weblog yourself; wordpress from www.wordpress.org is most suited for it. www.wordpress.com offers free wordpress based host. There are some other options but these are most popular.

Who are your visitors?
You need to track your visitors, see where they come from, what browsers they use and how they find you. Tracking your visitors is important as it tells you what your visitors like to read about, and help you in optimizing your weblog . www.statcounter.com provides free invisible tracking, with very extensive results.

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Brand yourself.
No matter what blogging tool you use, it will come with a set of default templates. Your visitors will be sick of seeing the same template over and over. Change it to something more original. When they are reading your weblog they must be aware of it. Get a good logo for your weblog .

Ping, link, comment.
When you update your weblog , ping to weblog tracking services so they may index your upadated weblog and visitors find you. Link to other realated blogs and they will link to you. Visit other related blogs and leave a comment. Generally people will come to visit your weblog and if you have great content a large percentage will be hooked.

Most importantly, have patience. A popular weblog takes time and effort to build. So many people leave midway. If you follow these advice, and put in some effort, your weblog will surely get popular.

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Author: Shabda Raaj

Getting Into the Blogging World

From some years back weblogs (or simply "blogs") have become one of the most popular ways of online publishing and communication. While still most of them have no commercial purpose, blogs as a makerting tool (or even as a business by itself) are increasing its presence on the Internet.

WHAT ARE BLOGS?

Though there are different approaches to weblogs, they can be defined as web sites where users post entries (news, articles...), updated frequently and normally reflecting the thoughts of the weblog 's creator. Those entries (posts) are typically listed in reverse chronological order (the most recent entry on the top).

Most blogs allow visitors to leave their own comments on the diverse entries or even references from other blogs (trackbacks). This communication between different blogs and bloggers is one of the main factors involved in the fast growth of the so-called "blogosphere" (the whole community of blogs) and its current influence.

HOW A BLOG CAN HELP YOU?

Blogs are constantly creating new business opportunities. While some time ago blogs were almost an exclusive territory for non-professional bloggers sharing their thoughts, experiences and ideas, currently small and large business have a wide presence in the blogging world. There are a number of potential benefits of adding a weblog as part of your marketing strategy or as a business model:

  • Blogs spread information: Blogs allow you to publish information instantly and frequently, and the conversational nature of blogs will help you spread that published information. Not only your visitors will read it, but also other blogs will reference your content through reviews, news, comments... and will link to your site, allowing other Internet users to access that given information. In addition, your weblog can capture the attention of the media, which frequently uses the blogs for source material.
  • Blogs give you feedback: Most blogs allow readers to comment on your posts or link to them (and notify your site) on their own blogs. This is an automated mechanism that provides you instant feedback on any issue. You can know what your readers think of you (or your product/service/company) almost in real time.
  • Blogs build you a reputation: Always you provide useful and honest content, a business weblog can help position you as an expert in your niche. Blogs can be considered as a platform for expressing your knowledge, expertise and experience, so they are a powerful tool for building you a solid reputation.
  • Blogs are marketing tools: Blogs are a useful and low-cost marketing tool as they improve the awareness of your product/service/company and strengthen the loyalty of your customers (readers). The word-of-mouth will provide you a way into audiences that couldn't be reached efficiently in any other way.
  • Blogs are an easy content management system: The ease of use of blogs as a content management system (CMS) will allow you to forget the programming and the design of your web site and will also help you reduce costs. You can create your weblog using free weblog hosting services like Blogger or run free software like Wordpress on your own web hosting (preferable for business blogs). In both cases you can adapt the appearance of your weblog through free professional-looking templates (themes). This makes creating and updating web sites faster, easier and cheaper then ever.
  • Blogs are search engine traffic generators: Lastly search engines have been driving their efforts to reward rich-content sites, due to the great amount of poor-content sites built with the only purpose of generating revenue with advertising. As blogs are generally based on valuable and original content, they are specially appealing to search engines.
  • The linking structure inherent in blogs is another determinant in the equation. As other blogs reference your web site articles, they will link to them. Moreover, comments and trackbacks frequently include a link back to the blogger's site. Because incoming links are one of the most important ranking factors in major search engines, it's obvious that blogs are great platforms to generate search engine traffic.

Original article published by Javier García: Getting into the blogging world in Monetizing the Web
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