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Blogging Part 9: More Monetizing Options

We've discussed about using Google Adsense programme and other merchants' affiliate programmes to generate profits from your weblog . However, we have a lot of other options ot monetize your weblog , so we're going to look into that today.

The first option we'll be looking at is Chitika (www.chitika.com). Chitika is a very innovative contextual advertising programme because it can serve very detailed advertisements. For example, on your technological gadget weblog , Chitika will show advertisements for tech gadgets such as iPods. The way they show it is in different tabs: one for "Best deals", another for "details", another for "reviews" and so on. This way, it is more of an informational section for your visitor rather than an advertisement, and naturally the click-through will be higher. You can apply here: https://chitika.com/application.php?type=mm

You can also be an affiliate for Amazon.com. Amazon offers a wide range of products but its predominant domain is in books. Whatever your niche is about, you can probably find a book about it on Amazon.com. Join their Associate programme here: https://associates.amazon.com/gp/flex/associates/apply-login.html/

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Once you join them, you can refer visitors to them and earn up to 10% commission. It's not a lot but if you can manage to refer big volumes of visitors, Amazon is for you. This programme really shines when it comes to the ways you can refer visitors: you can use their predefined templates to pull up recent items that match a certain criteria you set, you can target your ad to show a specific item on sale or you can just simply weave your referral links into your weblog posts.

Last but definitely not least, you can sell advertising space on your weblog if your weblog is truly popular. Just take a look at blogs like http://xiaxue.blogspot.com. That weblog receives over 10,000 pageviews every day and naturally merchants will want to strike a deal with the weblog 's owner to post their advertisements there. If you manage to pull in huge amounts of traffic like that weblog , you can definitely get people to buy ad space on your weblog for prices from $150/month upwards, depending on your weblog popularity. To gauge how much pageviews and visitors you get everyday, just use the free tool available at www.statcounter.com. They have a very detailed setup guide there so I won't go into it.

If your weblog has not acquired large amount of visitors yet, you can still sell ad space on your weblog on a per click or per impression basis. Just visit sites like www.adbrite.com. For a complete list of these sites, visit http://performancing.com/node/60.

Hopefully, that will help you maximize earnings and profits from your weblog !

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Blogging Part 8 - Monetizing Your Blog

You have been working hard to produce good-quality, original content on your weblog and you have attracted a decent amount of traffic by doing so. However, money is not going to appear out of thin air just because you have traffic. You have to turn your traffic into money.

There are several ways to generate profits from the visitors of your weblog , and Google's Adsense programme allows you to do so with ultimate ease. First, visit their web site at http://adsense.google.com/. You'll find out more about their advertising programme there, but here are some extra bits I'd like to tell you.

First, Google's Adsense programme is a really useful way to monetize your weblog because when users finish reading your newest post, chances are they want to leave your weblog because they have nothing else to do on your weblog . If your Adsense advertisement block is visible on your weblog , they might see advertisements relevant to them and click on them to exit your weblog . Ka-ching! You've just cashed in on your first virtual cents!

But yes, your profits will only be cents if you don't "do it right". This involves placing your Google ads in the right places and ensuring they blend in to your site so that they appear more like links rather than advertisements to your visitors. Consult the page https://www.google.com/support/adsense/bin/static.py?page=tips.html to see the "heat map" of your weblog . The "hotter" a certain area, the greater the chances of someone looking at your weblog .

Once you get a Google Adsense account, you can change the colour of your advertisement text and links. You will want them to match the colours on your weblog . If your weblog 's text is black and the links are red, do the same for the ad blocks too! It's that simple.

Another way to earn profits from your weblog is to recommend products to your readers. When your visitors buy from the merchants you recommend, you get to keep a little commission too. This is known as affiliate marketing and it is very easy to start because you don't have to create your own products or services.

Anyway, let's refer back to our technological gadgets weblog example. Let's say you discover this Gadget X on a merchant's web site, and they offer an affilliate programme. What you would do is to create a post in your weblog and do a mini-review on this Gadget X. Rip it apart and point out its benefits and bad points, if any, and include a link (which is given by the merchant) for the visitor to purchase the Gadget X online.

If your visitor clicks and purchases the gadget, the merchant will track from the link that the purchase is referred by you, so they will send you your share of the profits. Imagine if 1 out of every 100 visitors you get purchases this product, and you earn $27.00 commission from each purchase! If you get 10,000 visitors in a month that would be a $2,700.00 paycheque for you just for writing about ONE product.

Now, affiliate programmes are very nice ways to generate profit, but how do you find affiliate programmes that are related to your weblog 's theme? Easy, just go to Google and search for <your niche> +"affiliate programmes". Another slightly better way is to go to http://www.associateprograms.com/search to look for affiliate programmes in your niche. The two ways mentioned above are basic ways to generate profits from your weblog . We'll be discussing other great, profitable ways, so keep your eyes peeled!

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