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Blogging As An Internet Marketing Tool

Blog is short for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site.Blogs can be used in the business world as well. It is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out ones opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blogs potential.

Here are some reasons why you should use blogging as an Internet marketing tool.

Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary an average adult can read and type, or at least click a mouse. Its like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who does not?) then you can weblog and advertise.

Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid weblog pages can generate more income for your seriously growing business.

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Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.

As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your weblog page, or make you an affiliate, which pays for every referral generated from your weblog site.

Blogging builds your market. Unless you are a Hollywood star,chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your weblog site is. But you need not depend on Mom to increase your readership base.

Here are some ways to build your market through blogging:

By using your e-mail. Today, blogging is overcoming the e-mails popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a weblog site. Let them explore your site by using a short e-mail message as teaser to your weblog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

By joining a weblog network A network of blogs maybe a collection of weblog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. -By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your weblog that you are a spammer.

By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your weblog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your weblog site.

Your business will get a boost by incorporating and effectively using blogging as an Internet marketing tool.

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For more articles by this author on this subject and the most effective methods of using blogs for profit, visit his site at

How Blogging Can Get You More Free Website Traffic Than Expected

If you're starting a web site and are in dire need of free web site traffic, blogging is one of the best routes you can take. Through blogging you have the power to create new and enticing content on a daily basis to generate high traffic. Blogging allows you to see what your readers want to know and respond to them almost instantaneously; giving them the much needed personal attention to become successful. There are, however, a few steps you will want to consider when you start blogging in order to receive the most free web site traffic.

The first step and one of the most important steps to succeeding in blogging is keeping it up to date. You have to post on your weblog daily to provide your readers with fresh content. If you give your visitors new information, they will be more inclined to return to your weblog to see what else you have to offer the next day. By posting every day and answering any questions you may receive, the return traffic base will give you a large amount of free web site traffic.

What you post on your weblog doesn't necessarily have to be about your web site or product every time. Obviously you want to post often about your web site and keep people informed with new offers and promotions you may have. However, posting on current information around the world or products that are similar to yours will provide your readers with a little bit of variety to spice things up. This is a sure way to be successful with blogging.

A great way to get free web site traffic and returning traffic is by getting people involved. Encourage as much reader participation as possible. Don't be afraid to ask questions about any topic that comes to mind. Asking for feedback on your web site or how you can better your weblog is another great way to get people talking on your weblog .

Dropping a post from time to time asking if anyone has any questions about anything is great way to show that you care about your readers needs and want to see them succeed. Remember, there was a time when you had no clue about internet marketing or blogging or how to run a home business. It is guaranteed that there are some people on your weblog that feel the same way but may be afraid to ask a stupid question.

If you have to remember to be patient; you're not going to have a large readership right off the bat. Give it time and you will notice an increase of readership, which will lead to an increase of free web site traffic to your web site as well. The key to be successful with blogging is keeping everything personal and showing you care about others' success as well. This will get you the most free web site traffic possible.

Melody Heddings

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Blogging Software - Standalone blogs are best utilized for online businessmen or women who have decided to pursue what many people call as nicheing. Yes, the word is ungrammatical, but it is a term that many Internet marketers have come to embrace with fondness. Nicheing involves the creation of many sites that cater to particular niches.

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