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Blogging - Whats it all about?

Back in the day, the only things you could really put on your web site were hand-coded pages, images, and maybe the occasional file download. Today, however, huge amounts of software exist that can make your web site work however you want it to - and, thanks to the efforts of volunteers, almost all of them are available for free.

At the moment, lots of people are into blogging. When you install a weblog on your web site, it allows you to write 'entries' instead of pages - a little like writing a diary. These entries then appear on your web site automatically, latest first, without you having to touch any HTML.

A similar concept is wiki software, like the software that drives Wikipedia. If you put a wiki on your page, anyone can edit your web site, meaning that they can add their own information to what you've already written, quickly and easily. However, you need to be careful of vandalism, as it is also very easy for anyone to delete all your pages and replace them with 'you suck' - the best wiki software can detect this and revert it instantly.

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If you want to put your photos on the web, then you can use a piece of photo gallery software. There are all sorts available, but the chances are that your web host has already installed one for you anyway that is compatible with their system, so you might as well use that one. Gallery software allows you to upload and display pictures without having to manually make pages to put them on - good if you take a lot of photos.

Popular web sites can also include forums, where the site's readers can talk amongst themselves. If you run a web site for a hobby with many enthusiasts or something else that you think people are very likely to want to discuss, setting up a forum can be a very worthwhile use of your time.

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Introduction to Corporate Blogging

Corporate blogging is fast becoming an upcoming trend in the domain of marketing for the corporate sector. We discovered that corporate blogs are giving established corporations and obscure brands the ability to connect with their audiences on a personal level, build trust, collect valuable feedback and foster strengthened relationships while and at the same time benefiting in ways that are tangible to the sales and marketing side of the business. Objectives of Corporate blogging: Before writing a weblog company's objectives behind the weblog have to be identified and also estimate/calculate how business blogging can help support those objectives. Corporate Blog's goals could include any of the following (or a combination of them):  Public Relations - management of crisis situations, promoting company vision and developments etc  Customer Relationship Building /Management - fostering customer loyalty, building relationships with clients and customers etc  Increasing Sales - directly promoting products and services - for example announcing new products.  Brand Building and Information - Building a brand for the product and giving customers information on how to use products  SEO- optimizing the company's web site in the search engines. It differs from company to company the objectives of blogging. Some companies have multiple blogs for different goals. There are few things to be kept in mind while writing and posting a corporate weblog .  The content of the weblog plays a very important part. The more fresh content the search engines can find about a company, the better will be its PR. The usefulness of the content and its ability to attract a good readership should also be a consideration.  Reading or at least going through some blogs would help a lot in writing.  Avoid disclosing any information that is confidential or proprietary to the company.  While there is no requirement to run ads on weblog , but it is possible to place an advertisement. Normally ads are avoided in corporate blogs as these are for their own company. You may provide a link from to your corporate web site if needed.  In order to develop a consistent readership, you should try to write on a regular basis. A company's good blogging strategy will produce the strongest community goodwill, and that goodwill brings the most marketing and sales returns.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp web site at Pegasus InfoCorp is an India based web design, web development and online/offline software development company. Please visit to read more articles and know more about us!

Other companies and organizations are welcome to reprint this article on their web sites provided the following conditions are met.  The article is not changed in any manner  The article is copied as is in its entirety (including back links to the Pegasus InfoCorp web site). The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus InfoCorp, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights

Pegasus InfoCorp (P) Limited ( was formed with a single powerful belief among its two founders that the Internet could enhance and transform businesses in an amazing way. This belief continues to drive us towards our mission of helping discover and implement the best online strategy for businesses, institutions and professionals.

How Can RSS Benefit Your Blogging Activities?

How can RSS benefit your blogging activites? RSS can benefit your blogging activites in two different ways: it can help you generate traffic and it can help you retain traffic. RSS can benefit your traffic-generation efforts by adding fresh, optimized content to your weblog automatically; and it can benefit your traffic retention rate by providing better, updated content for your weblog visitors.

Also, how can rss benefit your blogging activites in other ways? If you own a weblog , you will have to constantly update it with fresh content, so you can ping more often and so you can get higher rankings for your targeted keyphrases. Aggregating and using RSS feeds can benefit your blogging activities significantly by allowing you to add fresh, targeted content to your weblog without actually updating it yourself. Whenever a search engine visitors your weblog , it will record your RSS feed updates as fresh and possibly unique, targeted content.

How can rss benefit your blogging activities in other ways? If you own a weblog , you can further enhance the amount of unique visitors you get by using RSS to syndicate your updates. In addition to netting you several backlinks on blogs and web sites (which will increase your offpage search engine optimization score), it will also net you some unique visitors through direct links from other blogs and sites.

How can rss benefit your blogging activities by recycling traffic? If your site aggregates a number of important authority sites via RSS feed, you will become an authority site aggregator at the very least, which is useful for people looking to find authority sites on your given topic.

In summary, how can rss benefit your blogging activities? RSS can benefit your weblog by generating traffic - by improving your actual search engine rankings and by increasing the amount of direct click-thrus you receive - and by helping you retain traffic - by positioning your site as an authority aggregator and by providing better, original content for weblog visitors.

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Blogging Defined

With the recent rise in advanced social networking sites and the subsequent attention they have received from media outlets, people commonly perceive weblogs--which are the staple of social networking--as a new invention; however, this isn't entirely true. Adding information to web-logs or "blogs"--blogging defined today--has been around for over ten years--and has gradually gained strength on the Internet as means of communication.

While people blogging in the early 1990s generally limited their blogs to personal information, such as chronicles and diaries, bloggers defined today includes blogging on a wide variety of different topics--from politics to cheese-tasting; however, blogging defined today is very much the same: a simple means to better facilitate communication.

Blogging defined is one of the most effective means of Internet-based communication because it is relatively easy and requires little time investment. Using a blogging interface like Wordpress or Google's Blogger, a weblog owner can add a new entries to his weblog while he sits in a meeting at work or watches events unfold on TV. Rather than fooling around with messy code, he can simply enter his message textually in his weblog ; and then update it in a matter of seconds.

Another crucial aspect of blogging that makes it such an effective medium for communication is that it allows for rapid-response comments. A political debate could literally unfold over the course of the afternoon in the form of comments on a weblog .

Conversely, blogging defined by the media is often "controversial," but it doesn't have to be that way. Many blogs are used to simply say "hello" to friends who are weblog owners. This is quite common with social networking sites, such as Myspace and Livejournal--both of which use a form of weblog to facilitate communication.

Whether blogging defined is a form spurring debate between political opponents or blogging defined is a means of increasing bonds between friends, they have the ability to rapidly increase the speed of communication by acting as a sort of intermediary between a full-featured web site and a forum.

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