There are TWO major applications for RSS of interest to webmasters
1. As a webmaster you can easily get new dynamic updated content by "parsing" an RSS feed and presenting the data on your web pages.
Example of a page showing RSS feed data as HTML - this one parses the RSS from a wordpress weblog and shows as HTML on a web page.
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2. As a webmaster you can make it easy for others to link to your news or articles by providing an RSS feed.
Example of an RSS feed - this one shows posts from a wordpress weblog .
In addition to RSS in a webmaster application, many people use newsreaders or news aggregators to be able to view the newest news items or articles in a desktop application.
Lastly, if you have a MyYahoo account you can ADD an RSS Feed so they display the latest data on your Yahoo start page. Same with other start pages that offer this feature.
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RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
If someone is interested in what's happening in your forum and what the latest forum posts are, they don't want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.
> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Instead of forcing them to subscribe to everything, allow them to subscribe to only what they want and need.
Quite simple, right?
Just remember that you should only break this down as far as it makes sense, keeping in mind the actual content that your target audiences want from you.
Depending on your business, you just might only need to communicate with one target audience, deliver only one content type and deliver only one content topic for that target audience.
DECIDE HOW YOU ARE GOING TO DELIVER THIS CONTENT
Once you have your RSS content mapped-out, you need to consider how you are going to make this content available to your target audiences. This is especially important since it's going to influence the tools you need to get started with RSS publishing
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