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There are TWO major applications for RSS of interest to webmasters

1. Getting Content
2. Giving Content

1. As a webmaster you can easily get new dynamic updated content by "parsing" an RSS feed and presenting the data on your web pages.

Example of a page showing RSS data as HTML - this one parses the RSS from a wordpress weblog and shows as HTML on a web page.

There are a number of programs, some free, that will help parse the data and put it on your web page as HTML that is readable by the search engines (as shown in the above example). This is often preferred over javascript or other methods which may not provide readable content - but rather a reference to the content. This does not add words to your pages. Generally webmasters like to have the words readable by not only the visitors but also the search engines.

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2. As a webmaster you can make it easy for others to link to your news or articles by providing an RSS feed.

Example of an RSS feed - this one shows posts from a wordpress weblog .

In addition to RSS in a webmaster application, many people use newsreaders or news aggregators to be able to view the newest news items or articles in a desktop application.

Lastly, if you have a MyYahoo account you can ADD an RSS Feed so they display the latest data on your Yahoo start page. Same with other start pages that offer this feature.

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Featured RSS Marketing Article

Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content  
article authored by Rok Hrastnik

You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come accross simple RSS feeds that just don't seem to be the approach you're looking for.

The problem with most RSS marketing plans is that the marketer doesn't really go beyond providing a simple RSS feed for all of his online news or his weblog . But since you've been reading this column for a while now you know for a fact that RSS offers so much more.

To get started the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content.

The right way to go, even if you're only starting out with a simple RSS strategy, is to provide individual RSS feeds for:

> your individual target audiences, --> your different types of content and --> even your different content topics.

Think of this as a consequtive list of how to develop your RSS strategy.

> TARGET AUDIENCES Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created for these target audiences. One group for the media, the other for your employees, the other for the general public, the other for your existing customers and so on. You can even go further and divide your master groups in sub-groups, based on their prevailing interests.

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> CONTENT TYPES Now consider the different types of content you want to deliver to these audiences. For example your latest news, your weblog posts, your how-to articles, your press releases, your podcasts, the latest posts from your forums, direct communications messages and so on. In most cases these types of content don't mix well together. If someone wants to receive your weblog updates, which are full of your company representatives' personal opinions and commentary, they don't want to receive your corporate-speak press releases.

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If someone is interested in what's happening in your forum and what the latest forum posts are, they don't want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.

> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.

While this may sound complicated, it's really simple once you start doing it.

The point is, this is about giving your subscribers choice of what they subscribe to. Instead of forcing them to subscribe to everything, allow them to subscribe to only what they want and need.

Quite simple, right?

Just remember that you should only break this down as far as it makes sense, keeping in mind the actual content that your target audiences want from you.

Depending on your business, you just might only need to communicate with one target audience, deliver only one content type and deliver only one content topic for that target audience.

DECIDE HOW YOU ARE GOING TO DELIVER THIS CONTENT

Once you have your RSS content mapped-out, you need to consider how you are going to make this content available to your target audiences. This is especially important since it's going to influence the tools you need to get started with RSS publishing

More! Check out the complete article!

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